2 min
The Corny and ABSOLUTELY Profitable Secret to Naming Your Products… 🗂️ Creative & Dangerous
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- Marketing
As digital creators, naming our product is sometimes the last and hardest step of launching.
Here’s a Magic Formula for naming any product…It’s with M.A.G.I.C.
M - Make a Magnetic Reason Why ✨
What’s the shorthand, juicy, sexy version of the RESULTS you can deliver with this product? Whenever you’re looking for a reason with your customers, always look for the emotional benefit. Tug at their heart or soothe the soul.
And F*cking Sauce it up!
Weight Loss = BELLY-SHREDDER
Reading Speed = MACH-ONE Page-Flipper
A - Announce Your Avatar ✨
Tell me who this is for and exclude everyone else. Your customers like being in a club all their own, and it makes copywriting SOOO much easier.
Crank open that Marketing 102 textbook you had to buy for $450 to find some of those “marketing persona” names.
Ex. Soccer Moms, Buff Nerds, IPA Enthusiasts
G - Give Them a Goal ✨
Your customers are on a journey. Your product is an accelerator to that journey. Now tell them where they’re headed when they use your product.
The easy, obvious examples: Feel fit, Lose 10 Pounds, Earn More Income. You get it.
I - Indicate A Time Interval ✨
Much like in copywriting - time is on your side. Either add some urgency in your product’s name or turn time into your very own benefit.
Ex. Earn 10X Income in 10 Days or Less
C - Complete with a Container Word ✨
Didn’t know what a container word was, but it’s essentially the tack-on word you use to make this product sound more than just a simple PDF or Zoom Link. Action words, bro.
Ex. Blueprint, System, Masterclass, Challenge.
Credit to Alex Hormozi (@alexhormozi) and his book $100M Offers - https://amzn.to/3C31f7w
Jordan P. Anderson
P.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)
📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.
100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com
As digital creators, naming our product is sometimes the last and hardest step of launching.
Here’s a Magic Formula for naming any product…It’s with M.A.G.I.C.
M - Make a Magnetic Reason Why ✨
What’s the shorthand, juicy, sexy version of the RESULTS you can deliver with this product? Whenever you’re looking for a reason with your customers, always look for the emotional benefit. Tug at their heart or soothe the soul.
And F*cking Sauce it up!
Weight Loss = BELLY-SHREDDER
Reading Speed = MACH-ONE Page-Flipper
A - Announce Your Avatar ✨
Tell me who this is for and exclude everyone else. Your customers like being in a club all their own, and it makes copywriting SOOO much easier.
Crank open that Marketing 102 textbook you had to buy for $450 to find some of those “marketing persona” names.
Ex. Soccer Moms, Buff Nerds, IPA Enthusiasts
G - Give Them a Goal ✨
Your customers are on a journey. Your product is an accelerator to that journey. Now tell them where they’re headed when they use your product.
The easy, obvious examples: Feel fit, Lose 10 Pounds, Earn More Income. You get it.
I - Indicate A Time Interval ✨
Much like in copywriting - time is on your side. Either add some urgency in your product’s name or turn time into your very own benefit.
Ex. Earn 10X Income in 10 Days or Less
C - Complete with a Container Word ✨
Didn’t know what a container word was, but it’s essentially the tack-on word you use to make this product sound more than just a simple PDF or Zoom Link. Action words, bro.
Ex. Blueprint, System, Masterclass, Challenge.
Credit to Alex Hormozi (@alexhormozi) and his book $100M Offers - https://amzn.to/3C31f7w
Jordan P. Anderson
P.S. - Did you know that you can directly reply to these emails? (All replies are privately sent to my inbox)
📧 If you're a Gmail user, this newsletter may automatically get routed to your "Promotions" tab. To avoid this, just drag the newsletter to your "Primary" tab — and you'll never miss a post.
100% Typo Guarantee —This message was made with love, not spellcheck. No English teachers were harmed in the making of this email.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com
2 min