46 episodes

The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.

The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy Rick Holmes: CEO of Every Market Media

    • Business
    • 5.0 • 7 Ratings

The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.

    42. Mega Trends In The Data Industry with Think Data Group's Barry Gold and Mike Valant

    42. Mega Trends In The Data Industry with Think Data Group's Barry Gold and Mike Valant

    This week, Rick sat down with two of Think Data Group's top guys; CEO and Founder Barry Gold, and his Operations Head Mike Valant.

    Together they share over 80 years of combined industry experience and talk about some case studies you probably haven't considered. Rick even threw some fresh young insight into the mix.

    Tune in as they talk Big Data, Strategy, and find out about Think Data Group's new Periodic Table of Data Elements!



    About our Guests:

    In close to four decades in the data and information industry, Barry Gold has established a reputation for dramatically improving the value and sales performance of companies’ data assets. His specialties include strategic consulting, data sourcing, business partnerships, data product development, market sizing, go-to-market planning, pricing models, target identification and data sales.

    Over the course of his 40+ year career, Mike Valant has proven that operating with an intense focus on understanding and meeting client needs results in high levels of customer satisfaction and company performance. He has a consistent track record of leading teams to help companies drive growth and profitability across a wide range of industries, and a unique ability to develop and implement solutions to complex business problems.

    You can find them at www.thinkdatagroup.com, or on Barry and Mike's LinkedIn pages.

    • 12 min
    41. Historical Data: How to use it with Ed Locher from HG Insights

    41. Historical Data: How to use it with Ed Locher from HG Insights

    When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed. 

    What you can do with historical data is use it to make your marketing better. Historical data can help you understand what worked and didn't in past interactions. 

    Rick and Ed both make the important point that a well organized contact list means more useful data in the future. Laziness in list development won't do anything to help your business. As Ed says, "if not maintained appropriately, historical can mean dysfunctional". 



    If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

    Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

    Guest Bio:

    Ed is a global B2B marketing executive with over 20 years of experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience in technology and process improvement with visionary leadership, he has led the transformation of marketing teams from good to great and has helped establish marketing as a competitive differentiator. At HG Insights, Ed is responsible for strategy, tactics, and programs designed to create interest, demand, revenue, and recognition for HG Insights.

    To get in contact with Ed, you can find his LinkedIn here.

    About The Corporate Data Show:
    The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

    Seeking New Opportunities?

    Every Market Media is hiring! Check out our careers page for more deets.

    • 13 min
    40. Accounts are People, Too, with David Dulany from Tenbound

    40. Accounts are People, Too, with David Dulany from Tenbound

    This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you an upperhand.

    If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

    Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

    Guest Bio:
    David Dulany is the Founder and CEO of Tenbound, a research and advisory firm focused on Sales Development (SDR/BDR) performance improvement. Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs, and The Tenbound Sales Development Conferences held yearly around the world and virtually. He recently published his first book, The Sales Development Framework, now available on Amazon.

    If you’d like to get ahold of him after the show, you can do so on Tenbound’s Contact Page.

    About The Corporate Data Show:
    The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

    • 11 min
    39. Don’t Cry Over Spoiled Data with Henry Nevue from People Data Labs

    39. Don’t Cry Over Spoiled Data with Henry Nevue from People Data Labs

    It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he and Rick are going to give you some insider knowledge on this hot topic!
    If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
    Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. 

    Guest Bio:
    Henry Nevue’s passion for data led him to diverge from the path of formal education, leaving the University of Oregon to launch the company that would become People Data Labs. As Chief Technology Officer of PDL, he’s one of the young leaders shaping the future of the data industry, while building one of the fastest-growing providers of professional and B2B data used across marketing, sales, finance, and HR technology. Outside the office, Henry flexes his creative muscles through his passion for art and music.
    If you’d like to get in touch with Henry after the show, you can do so on LinkedIn.

    About The Corporate Data Show:
    The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

    • 9 min
    38. Data Integrity is Integral with Verl Allen at Claravine

    38. Data Integrity is Integral with Verl Allen at Claravine

    Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode!

    If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

    Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

    Guest Bio:
    Verl has over 20 years of experience in digital brand transformation, including positions at Ancestry, Adobe, and Omniture. Because of this, he excels in promoting growth of SaaS applications, strategy, and corp dev. All of this means he fits right in at Claravine, where he works with brands just like those he used to work for to ensure the integrity of their data through the Data Standards Cloud.

    If you’d like to contact him after the show, you can do so on LinkedIn or email him at vallen@claravine.com.

    About The Corporate Data Show:
    The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

    • 9 min
    37. Lead Generation Like A Boss with Eric Boggs at RevBoss

    37. Lead Generation Like A Boss with Eric Boggs at RevBoss

    One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give this a listen.


    If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.


    Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com. 



    Guest Bio:
    Prior to founding RevBoss, Eric earned his undergraduate degree at UNC Chapel Hill and his MBA at UNC’s Kenan-Flagier Business School. He then went on to found Argyle Social, now acquired by Gravity4, and hold consulting positions with many SaaS companies, like Device Magic and UserVoice. He and his wife Kelly live in Durham with their three young kids, and spend their time renovating their historical home or yelling at Carolina basketball games.


    If you’d like to get a hold of Eric after the show, you can do so at eric@revboss.com, on the contact page at revboss.com, or on LinkedIn!



    About The Corporate Data Show:
    The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

    • 12 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Josh Timothy ,

Really knowledgeable!

It's clear that Rick has worked in the industry a long time and truly understands b2b marketing. This show is a great asset to any sales or marketing professional's toolkit.

James Carbary ,

Great content

Really excited about this show. Rick knows his stuff, and it's clear from the moment he opens his mouth. Stoked to see the guests that he brings on to the podcast!

PSrun ,

Valuable Combination

Rick clearly knows what he's talking about. The combination of his expertise and the knowledge his guests bring to the table makes for a great show.