165 episodes

Welcome to the Course Creator’s MBA podcast, I’m your host, Dr. Destini Copp and I help business owners increase their revenue with digital products and automated sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. To learn more about digital products or evergreen sales funnels, visit our website at https://destinicopp.com/.
Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

The Course Creator's MBA Podcast Destini Copp

    • Business
    • 4.9 • 28 Ratings

Welcome to the Course Creator’s MBA podcast, I’m your host, Dr. Destini Copp and I help business owners increase their revenue with digital products and automated sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. To learn more about digital products or evergreen sales funnels, visit our website at https://destinicopp.com/.
Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

    155: Transforming Coaching Programs: Monetize Your Expertise with Profitable Online Courses

    155: Transforming Coaching Programs: Monetize Your Expertise with Profitable Online Courses

    In this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers valuable insights on when and how coaches can consider adding online courses to their business portfolio. Don't miss this episode if you want to learn how to make a bigger income and impact through online courses!

    Mentioned in this episode:


    Where to find Myrra: Website and Instagram
    FREE case study to discover how you can make an additional $15K+ income in your coaching business without trading more of your time
    Podcast show notes


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    Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message
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    • 18 min
    154: The Profit Potential of Digital Courses: How to Generate Six-Figures in Less Than a Year with Amy Porterfield

    154: The Profit Potential of Digital Courses: How to Generate Six-Figures in Less Than a Year with Amy Porterfield

    I have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

    In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year.

    She identifies the three types of courses: start a course, spotlight course, and signature course. She reveals the simplicity of creating spotlight or starter courses, utilizing easy-to-use tools and not requiring appearing on video. These courses are perfect for those new to the course creation world. But that's not all Amy shares!

    She also discusses her experience with live launches and evergreen sales funnels. We delve deep into the revenue potential of digital courses and the longevity of this booming market. Amy provides real examples and statistics so we can see the possibilities even in crowded niche markets. From making course lesson slides without having to show your face to utilizing AI tools like chat GPT, Amy covers it all.

    So, grab your pen and notebook, and get ready to take your course creation game to the next level. Let's dive into this enlightening episode of the Course Creator's MBA Podcast with our special guest, Amy Porterfield.

    Links Mentioned in Episode:


    Join us in Amy's Course Confident Bootcamp, but hurry! The Welcome Party starts soon on September 13th! ⁠Go here to learn more. ⁠
    ⁠Podcast show notes


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    Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message
    Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

    • 24 min
    153: Streamline Your Online Business: Email Marketing Automation Tips from Jenna Carelli

    153: Streamline Your Online Business: Email Marketing Automation Tips from Jenna Carelli

    Welcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down with a special guest, Jenna Carelli, the founder and CEO of Email Marketing Automations. Jenna is an Active Campaign certified consultant with a wealth of knowledge in email marketing.

    In this episode, Jenna dives deep into the world of email marketing automation, sharing her expertise on the importance of transitioning from manual data collection to using an email marketing platform. She emphasizes the benefits of utilizing such a platform to store information, analyze data, and optimize business growth.

    We also get an inside look at the power of segmentation in email marketing, as Jenna explains how marketers can send personalized content to specific segments of their contact lists. She shares strategies for implementing automation, optimizing automations, and simplifying email marketing to ensure scalability.

    If you're looking to level up your email marketing game and save valuable time, this episode is a must-listen. So grab your notebook and pen, and join us as we learn from Jenna Carelli about the art of email marketing automation on the Course Creator's MBA Podcast.

    Mentioned in this episode:


    Where to find Jenna: Website
    Jenna's free gifts
    Podcast show notes
    Unlock your business potential and ⁠⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠⁠ for our next online learning summit




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    Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message
    Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

    • 19 min
    152: The Power of Consistency: How Jelena Ostrovska Used Social Media to Grow Her Business

    152: The Power of Consistency: How Jelena Ostrovska Used Social Media to Grow Her Business

    On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media.

    Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement.

    Jelena highlights TikTok as a platform with significant reach and recommends it for discovering new audiences. She also provides valuable insights on using Instagram as a networking platform and utilizing its various features, such as Reels, carousels, and long-form captions. Jelena shares her strategies for repurposing content, leveraging time and resources, and tailoring content to different learning styles.

    She emphasizes the importance of human connection and interaction on Instagram and provides valuable tips on building a social media audience. Jelena also discusses the challenges and changes in Instagram over the years and stresses the importance of adapting and experimenting with new features. She provides insights on prioritizing revenue versus long-term strategy and offers recommendations for course creators and businesses starting out.

    Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy.

    Links Mentioned in this Episode:


    Where to find Jelena: Website
    Jelena's free gift: The Ultimate Social Media Content Guide
    Podcast Show Notes⁠⁠⁠⁠
    Unlock your business potential and ⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠ for our next online learning summit



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    Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message
    Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

    • 32 min
    151: Marketing Automation on a Budget: Crush It with Ads for Less than $10 a Day

    151: Marketing Automation on a Budget: Crush It with Ads for Less than $10 a Day

    On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. 

    Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget.

    Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory.

    She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.

    In this episode, you'll learn:


    The best place for someone to start if they're new and on a budget
    Things people should think about before they start running ads
    Strategies that are working now after all of the iOS updates
    The realistic return someone can expect from ads
    Common mistakes to avoid when starting Facebook ads


    Links mentioned in this episode:


    Where to find Amy: Website
    Amy's free gift: Steal My Best Performing Ad Swipe File
    ⁠⁠Podcast Show Notes⁠⁠⁠⁠⁠
    Unlock your business potential and ⁠⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠⁠ for our next online learning summit



    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message
    Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

    • 19 min
    150: Demystifying Instagram: Expert Insights and Practical Tips from Heather Caldera

    150: Demystifying Instagram: Expert Insights and Practical Tips from Heather Caldera

    On this episode of Course Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience.

    In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.

    Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients.

    Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance.

    Links mentioned in this episode:


    Where to find Heather: Website and Instagram
    Heather's free gift: 2023 Instagram Content Calendar (Coupon code: SHEISSOCIAL)
    ⁠Podcast Show Notes⁠⁠⁠⁠
    Unlock your business potential and ⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠ for our next online learning summit


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/message
    Support this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

    • 21 min

Customer Reviews

4.9 out of 5
28 Ratings

28 Ratings

Sam the SAHM ,

Informative Actionable

The Course Creator's MBA Podcast is an absolute must-listen for anyone passionate about building a successful online business. Whether you're in the early stages of your journey or looking to level up, this podcast will provide you with the knowledge, inspiration, and guidance you need to achieve your goals. Prepare to be inspired, informed, and equipped with the tools to create a thriving online business!

Amanda Warfield ,

Stop Your Scroll!

If you’re a course creator or membership owner, this podcast is a must listen to! Full of so many amazing episodes, you’ll have no shortage of ideas and strategies for filling seats in your program. Destini is so knowledgeable, and there’s so much content to explore! You won’t want to miss this.

britneylush ,

Great questions!

A lot of podcasts out there are fluff, but I love how Destini asks great questions and really gets her guests talking about things that matter and move the needle. I’ve listened to several episodes already and looking forward to more.

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