368 episodes

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

The CPG Guys Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg

    • Business
    • 4.8 • 93 Ratings

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

    The Fundamentals of eCommerce with Jelmar's Valeria Shumaker

    The Fundamentals of eCommerce with Jelmar's Valeria Shumaker

    The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands.

    Follow Valeria Shumaker on LinkedIn at:  https://www.linkedin.com/in/valeriashumaker/
    Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/
    Follow Jelmar online at: https://clrbrands.com/


    Valeria answers these questions:
    Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Jelmar?What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?What challenges have you faced in aligning traditional retail strategies with the dynamic nature of eCommerce, and how did you address them?In what ways do you leverage data analytics to inform decision-making in eCommerce operations? Are you investing in retail data assets?How has eCommerce influenced the customer journey for your brands and what steps have been taken to improve it?What role do customer feedback and reviews play in shaping eCommerce strategies and product development?How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey?What are some of the industry trends are you watching in terms of how omnichannel consumer engagement will impact your eCommerce business?
    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 


    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    • 52 min
    Shoptalk 2024 Recap

    Shoptalk 2024 Recap

    The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024.

    Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman
    Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179


    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 


    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    • 1 hr
    Disruptive Retail Media with Hy-Vee's Kayla Winstead

    Disruptive Retail Media with Hy-Vee's Kayla Winstead

    The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Media.

    Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/
    Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/
    Follow Hy-Vee Red Media online at: https://www.hredmedia.com/
    Kayla answers these questions:
    Let’s start with a look at your professional career and what experiences you think have been pivotal in helping you lead the retail media program at Hy-Vee?What, from your perspective, makes retail media such a powerful marketing channel for brands and what do you see Hy-Vee bringing to the mix in terms of assets that makes your company well-suited to deliver value to brand advertisers and to your shoppers?You launched a platform 3 years ago in partnership with Quotient. Last year, you decided to sunset that relationship and relaunched as RedMedia. What was the thinking behind this decision?Ok, let’s start digging into the ad products that you are offering starting with onsite. What are the core offerings and what type of bidding system is available for sponsored search?What other offerings do you have for offsite or in-store discovery?While many of your capabilities are within Hy-Vee’s tech stack, you still require partnerships. What partnerships have you established to support on-site, offsite & in-store products (LiveRamp, Trade Desk, CTV, Samsung Ads) and what integrations have you made to enable brands to leverage existing 3rd party platforms to execute campaigns on Hy-Vee? (Citrus)For brands to invest in RMNs, they need to ensure that the performance measurement meets their standards. What is Hy-vee offering brands to support measurement in-house or via third-party  Are you offering clean room access to anonymized, aggregate data & what are your thoughts on the movement to standardize how RMNs define and measure performance under the guidance of the IAB?Looking into 2024 and even 2025, what should our audience expect to see from Hy-Vee that will make RedMedia an even more compelling platform for brand equity investment?
    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 


    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    • 59 min
    Talking Technology with FMI's Doug Baker

    Talking Technology with FMI's Doug Baker

    The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.

    Follow Doug Baker on LinkedIn at: https://www.linkedin.com/in/debaker/                         
    Follow FMI on LinkedIn at: https://www.linkedin.com/company/fmithefoodindustryassociation/
    Follow FMI online at: https://www.fmi.org/

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 
    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    • 29 min
    Affordable Last Mile Groceries Delivery with Buncha's Bharat Pulgam

    Affordable Last Mile Groceries Delivery with Buncha's Bharat Pulgam

    The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehicles
    to provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets Buncha apart is commitment to quality, ensuring customer satisfaction in every interaction.

    This episode is sponsored by Buncha.

    Follow Bharat Pulgam on LinkedIn at: https://www.linkedin.com/in/bpulgam/
    Follow Buncha on LinkedIn at: https://www.linkedin.com/company/gobuncha/
    Follow Buncha online at: https://www.gobuncha.com/

    Bharat answered these questions:


    Much like how the CPG Guys started, the onset of the pandemic is the catalyst for the Buncha origin story. Please share it with us and I would mention that this is not your first startup is it?Many of the immediate delivery services are modeled using gig workers for the last mile delivery. Buncha took a different approach. What is that and why is it proving to be a major differentiator for Buncha? How does that value vs. urgency equation play a role here?You advertise that Buncha's delivery costs are 20% cheaper than competitive offerings. At a high level, please walk us through the financial model that underpins this, especially given that you have W2 employees.What is the customer experience in utilizing Buncha. Do they need to shop through your branded app, do you reside inside retailer apps as a delivery option? What's the deal?What is the value proposition for retailers that might want to partner with Buncha as a delivery mechanism and how are you able to represent their real-time assortment in your app environment?How are you targeting markets and through what marketing efforts are you cost-effectively acquiring new customers? Are there currently or future plans to make your platform available for brands to engage consumers.What are the last mile delivery trends you see developing in tis industry over the next few years that you expect will fuel Buncha's success?
    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 


    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    • 53 min
    Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

    Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

    We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. 
    The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Banner & Rae Guimond.
    Follow Brett on LinkedIn at: https://www.linkedin.com/in/brettbanner/
    Follow Rae on Linkedin at : https://www.linkedin.com/in/rmguimond/
    Follow Pricespider on Linkedin at : https://www.linkedin.com/company/pricespider/
    Follow Pricespider on the web at : https://www.pricespider.com/

    They answer these questions :


    What is the origin story of pricespider? How and why did the company get started? What is the vision and mission behind pricespider? What problems are you trying to solve?What’s happening right now in the shoppable ecosystem that brands need to be aware of? With so much change happening in the space right now, what are the “back to basics” activities that brands need to stay on top of?AI is here with a bang - its loud, its everywhere and its actually been around over a decade. Seems every brand is chasing its implications and vendors are anchoring to it everywhere. Thoughts and implications for you guys?Consumer shopping habits are changing rapidly, especially post-pandemic. How do you see services like PriceSpider evolving to meet changing habits around discounts/deals, buying online vs in-store, etc?Measurement - how do you create a cohesive and equivalent view of the shopper ecosystem when measuring different channels side by side, whether it’s different retailer marketplaces, or even next to D2C sites or a click-to-buy experience on social media?How does PriceSpider gather, validate and keep pricing data up-to-date across so many retailers? What are the challenges in keeping pricing accurate and timelyWhy is it important to look at the digital shelf side by side with shoppable media and where to buy?Can you share any insights into the future of this space? What are you guys planning for and what capabilities will you be doubling down on?CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 
    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    • 56 min

Customer Reviews

4.8 out of 5
93 Ratings

93 Ratings

StevenHCarroll ,

Sri and Team Are Changing The Corporate Game

So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

ASobering ,

Entertaining, insightful, and actionable!

If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

rdog100 ,

Get Jason Lobel on the show

Great show! Would love to hear more on actionable insights!

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