414 episodes

Founders, friends and fellow builders Alex Lieberman, Jesse Pujji and Sophia Amoruso know what it is to be a founder. The irrational confidence, relentless grind and creative ecstacy needed to build something. In this show, they dole out unfiltered opinions and advice on how to build businesses, and how the current state of the world helps or hurts founders.

The Crazy Ones Morning Brew Podcasts

    • Business
    • 4.7 • 1K Ratings

Founders, friends and fellow builders Alex Lieberman, Jesse Pujji and Sophia Amoruso know what it is to be a founder. The irrational confidence, relentless grind and creative ecstacy needed to build something. In this show, they dole out unfiltered opinions and advice on how to build businesses, and how the current state of the world helps or hurts founders.

    How the Founder of 1-800-GOT-JUNK Built His $700M Empire

    How the Founder of 1-800-GOT-JUNK Built His $700M Empire

    Episode 8: Today, host Alex Lieberman (@businessbarista) is solo again for another special episode of The Crazy Ones, this time featuring founder and CEO of 1-800-GOT-JUNK and 02E Brands, Brian Scudamore (@BrianScudamore). Brian bought a used truck and started 1-800-GOT-JUNK in 1989 as a college dropout. Today, 1-800-GOT-JUNK makes $600 million in revenue, and Brian has also created the parent company 02E Brands which brings in an addition $100 million with its other businesses. Listen to hear Brian explain how he grew 1-800-GOT-JUNK from the ground up with a mixture of brilliant publicity tactics and smart hiring, as well as how Brian thinks about his role as a leader as his company grows.

    #TheCrazyOnes #Startups #Entrepreneur
    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

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    Follow Our Hosts!
    Alex Lieberman (@businessbarista)
    Sophia Amoruso (@sophiaamoruso)
    Jesse Pujji (@jspujji)

    00:43 - Intro
    03:12 - How Brian started 1-800-GOT-JUNK
    05:37 - 02E Brands’ reach and annual revenue
    06:40 - Brian’s passion and what keeps him motivated
    10:50 - How Brian got onto the Ellen Degeneres Show
    14:37 - Brian’s opinion on PR to promote your business
    16:20 - Brian’s decision to lay off his whole team in 1994
    19:23 - Why Brian places a high importance on hiring for culture fit
    21:44 - The most important decisions Brian made to allow his business to grow
    25:54 - How 02E’s brand franchising works
    29:53 - How Brian determined the price of services for 1-800-GOT-JUNK
    32:07 - The systems Brian implements so that his ADD doesn’t derail him
    34:48 - How Brian’s management of the business has changed as the company has grown
    41:13 - Brian’s transition to being less hands-on with the day-to-day operations as his company grew
    42:48 - Startup AMA: How do you think about what to do with the cashflow of your business?

    Links:

    WTF book

    BYOB: Build Your Own Business, Be Your Own Boss

    The E-Myth Revisited

    • 46 min
    How Codie Sanchez Built a $50 Million Portfolio of Boring Businesses, and the #1 Skill to Learn in a Recession

    How Codie Sanchez Built a $50 Million Portfolio of Boring Businesses, and the #1 Skill to Learn in a Recession

    Episode 8: Today, host Alex Lieberman (@businessbarista) is flying solo for a very special episode of The Crazy Ones featuring founder and private equity investor Codie Sanchez (@codie_sanchez). Codie has made millions from buying boring businesses (think laundromats, carwashes, and AirBnBs), and has also amassed an audience of over 3 million followers with her media company, Contrarian Thinking. Listen to hear Codie tell Alex about how to determine which boring businesses are actually worth investing in, how to hire good operators, and the art of deal structuring and negotiation.

    #TheCrazyOnes #Startups #Entrepreneur
    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

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    Follow Our Hosts!
    Alex Lieberman (@businessbarista)
    Sophia Amoruso (@sophiaamoruso)
    Jesse Pujji (@jspujji)

    00:44 - Intro
    01:40 - The Rundown
    03:13 - How Codie got to where she is today
    06:08 - The first boring business Codie bought
    10:30 - What lessons Codie has learned around deal-structuring and negotiation
    18:09 - The best negotiations Codie has ever done
    21:45 - What makes a great operator for your boring business
    23:52 - How Codie scares away a bad hire
    26:05 - What boring businesses are catching Codie’s eye right now
    33:22 - Why Codie is fascinated with Reese Witherspoon’s business model
    36:59 - Why Codie decided to dive deep into content creation
    46:10 - How Codie’s boring businesses compare with her media business
    48:15 - What Codie has learned about leadership
    50:38 - Codie’s hot takes and spiky opinions

    Links:

    Contrarian Thinking Newsletter

    Codie Sanchez YouTube Channel

    • 1 hr
    What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of

    What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of

    Episode 7: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) recount the wild story of how the digital media company Red Ventures bootstrapped its way to becoming a business with an $11 billion valuation. Then, the crew dives into fundraising—when to do it, how to set your goals, and their best advice for how to raise most successfully. And finally, the crew answers a Startup AMA question around how find the most attractive benefits packages at the best rates as a small company.

    #TheCrazyOnes #Startups #Entrepreneur
    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Subscribe to Morning Brew!
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    00:33 - Intro
    02:02 - The Rundown
    03:15 - The story of Ric Elias and Red Ventures
    08:09 - Ric’s life-changing experience 
    08:51 - How Red Ventures’ growth started to take off
    12:10 - Red Ventures’ great work culture
    13:29 - Jesse’s biggest takeaways from working with Red Ventures
    15:38 - How Ric Elias spends his time
    24:16 - Sophia’s experience of fundraising and her biggest lessons learned
    30:51 - What kind of businesses should raise money vs shouldn’t?
    36:29 - Sophia’s advice for founders looking to raise capital right now
    37:05 - Jesse’s advice for founders looking to raise capital right now
    37:37 - Alex’s advice for founders looking to raise capital right now
    37:58 - Startup AMA - How do startups get attractive benefits packages at competitive rates before they get a large headcount?

    Links: 

    Ric Elias TED Talk 

    You’ve Never Heard of the Biggest Digital Media Company in America

    • 47 min
    What Generative AI Means for Startups and Are Executive Coaches Worth It?

    What Generative AI Means for Startups and Are Executive Coaches Worth It?

    Episode 6: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) break down the hype behind Generative AI—what is it, how it’s being used right now, and how to think about it as a business builder. Then, the team discusses their personal experiences with using executive coaches and why it is or isn’t worth the money. And finally, we finish the episode with a game of Product Hunt Roulette, where the team picks their favorite new companies featured on Product Hunt, a startup curation site.

    #TheCrazyOnes #Startups #Entrepreneur
    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Subscribe to Morning Brew!
    Sign up for free today: https://bit.ly/morningbrewyt
    Follow The Brew!
    Instagram - https://www.instagram.com/morningbrew/
    Twitter - https://twitter.com/MorningBrew
    Tik Tok - https://www.tiktok.com/@morningbrew

    Follow Our Hosts!
    Alex Lieberman (@businessbarista)
    Sophia Amoruso (@sophiaamoruso)
    Jesse Pujji (@jspujji)

    00:00 - Cold Open
    00:45 - Intro 
    02:05 - The Rundown
    02:54 - Why is Generative AI a GOLD RUSH?
    12:47 - Jasper AI & Copy AI LIVE TESTS
    16:18 - Takeaways & Ideas from Generative AI
    22:46 - Is Executive Coaching Worth It?
    13:35 - Jesse’s on what he’d do as CEO of Twitter
    17:06 - Sophia on never wanting to be Elon Musk
    21:29 - Alex on the 6 Steps to turn Twitter around
    23:17 - How the crew would monetize Twitter
    26:23 - Lessons for entrepreneurs watching

    Links:

    Sequoia Capital definition of Generative AI

    The Timeline of Generative AI

    Open AI’s $1B Funding From Microsoft

    Jasper AI’s $1.5B Valuation

    Product Hunt’s Website

    • 52 min
    Can Elon Turn the Twitter Ship Around?

    Can Elon Turn the Twitter Ship Around?

    Episode 5: EMERGENCY POD – Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) had to spontaneously hop on the mic to talk about Elon’s $44 Billion takeover of the world’s most topical social app, Twitter, and the steps he’s already taken to monetize the company. Then, the crew plays “what would you do as Elon Musk” and give their own ideas into how to turn the Twitter ship around.

    #TheCrazyOnes #Startups #Entrepreneur
    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

    Subscribe to Morning Brew!
    Sign up for free today:  https://bit.ly/morningbrewyt
    Follow The Brew!
    Instagram - https://www.instagram.com/morningbrew/
    Twitter - https://twitter.com/MorningBrew
    Tik Tok - https://www.tiktok.com/@morningbrew

    Follow Our Hosts!
    Alex Lieberman (@businessbarista)
    Sophia Amoruso (@sophiaamoruso)
    Jesse Pujji (@jspujji)

    00:00 - Cold Open
    00:58 - Intro 
    01:11 - The Rundown
    01:41 - Chronology of Elon’s story acquiring Twitter
    06:41 - Elon announcing Twitter Blue
    10:38 - Elon’s new Twitter Cohort
    12:37 - Advertisers hinting to pull money out of Twitter
    13:35 - Jesse’s on what he’d do as CEO of Twitter
    17:06 - Sophia on never wanting to be Elon Musk
    21:29 - Alex on the 6 Steps to turn Twitter around
    23:17 - How the crew would monetize Twitter
    26:23 - Lessons for entrepreneurs watching

    Links:

    Elon’s Tweet about “Twitter Blue”

    Stephen King hating on Elon

    Advertisers leaving Twitter

    • 30 min
    How Did Mr. Beast Build a $1.5 BILLION Empire, the 5 Ways to Brainstorm Business Ideas and How to Hire FAQ

    How Did Mr. Beast Build a $1.5 BILLION Empire, the 5 Ways to Brainstorm Business Ideas and How to Hire FAQ

    Episode 4: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) breakdown MrBeast’s $1.5 billion valuation and exactly what factors have allowed MrBeast to be so successful. Then, the team shares their strategies for coming up with ideas for new businesses, and Alex shares his most recent startup pitches. And finally, for Startup AMA we answer a listener question about the best and worst hiring practices.

    #TheCrazyOnes #Startups #Entrepreneur
    Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W
    Subscribe to Morning Brew!
    Sign up for free today:  https://bit.ly/morningbrewyt
    Follow The Brew!
    Instagram - https://www.instagram.com/morningbrew/
    Twitter - https://twitter.com/MorningBrew
    Tik Tok - https://www.tiktok.com/@morningbrew
    Follow Our Hosts!
    Alex Lieberman (@businessbarista)
    Sophia Amoruso (@sophiaamoruso)
    Jesse Pujji (@jspujji)

    Links:

    Paul Graham’s How to Get Startup Ideas

    How to get startup ideas in 10 diagrams

    Alex’s 7 strategies to brainstorm startup ideas

    Hiring Decision Template

    • 35 min

Customer Reviews

4.7 out of 5
1K Ratings

1K Ratings

evelynhartz ,

Super actionable advice

Love the topics covered in this show! They are always on-point and filled with immediately actionable advice. Jesse Pujji in particular has a lot of non-obvious business wisdom to share. 10/10 recommend.

normal trader max ,

Energy used to be better

Love the topics and foundation of the podcast. Alex does a very nice job with his delivery but now with Sophie joining in… she really brings mean girl negativity. Would love to hear more value and direction from these professionals.

TravelingWithKristin ,

Has potential, but vibes are off

The titles and topics of this podcast are enticing but the energy between the hosts is disjointed. Sophia seems especially uninformed and unprepared to add value to the episodes. If the intention is to add a token female to the mix, she’s probably not the best fit.

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