The CRE Connection · Samy Soussan Samy Soussan

Today, we're exploring the fascinating crossroads of marketing and commercial real estate with the insight of Shannon Bedinger and Ashlyn Wooten, both at the helm of their own marketing firms. As we navigate their stories, you'll hear about Shannon's leap from architecture to marketing and her ascent to the role of Chief Marketing Officer at Midway, along with Ashlyn's evolution from real estate agent to a maestro of marketing across various domains. They each shed light on the rollercoaster of entrepreneurship and the invaluable perspectives they contribute to the industry from their diverse experiences.
Listen in as we tackle the nuts and bolts of commercial real estate marketing strategies and expertise. You'll gain a glimpse into how they collaborate on entering new markets, developing national media plans, and refining business tactics, especially amidst the industry's pivot to digital marketing. We delve into the critical role of data and analytics, tailoring strategies to client needs for leasing and sales, and discuss the unique value they provide as problem solvers, emphasizing the extensive understanding required for the market's marketing demands.
Finally, our conversation celebrates the power of relationship-driven strategies and the imperative to grasp different market areas, from urban cores to expanding suburbs. Also, you'll discover the intricate pressures of marketing within real estate development, the import of targeted campaigns, and the extensive work that goes into crafting effective marketing initiatives. Stay tuned for an episode brimming with insights and strategies that illuminate the dynamic and multifaceted world of real estate marketing.
▶️ If you're interested in learning more about Jason, check out the following links:▶ Ashlyn Wooten - LinkedIn:https://www.linkedin.com/in/ashlyn-wooten/ | Website: https://www.createjabbr.com/ ▶ Shannon Bedinger - LinkedIn: https://www.linkedin.com/in/shannon-bedinger/ | Website: https://www.7rvrs.com/ If you like the video, please SUBSCRIBE and don't forget to press the bell 🔔, 👍like, comment and share.-----------------------------------▶️ Check out my Website: https://creconnection.transistor.fm/----------------------------------▶️ For business inquiries: creconnectionpod@gmail.com----------------------------------▶️ Follow me on:• Instagram: https://www.instagram.com/samy_souss/• LinkedIn: https://www.linkedin.com/in/samy-soussan/-----------------------------------#CommercialRealEstate #CREPodcas #RealEstateInvesting #PropertyInsight #CREInsiders #tenantrep #CREIndustry #RealEstateExperts #CREconnections #CREmarketing #CMO 

Step into the world of commercial real estate mastery as we welcome Bob Knakal, a visionary whose journey from a sports-loving New Jersey kid to a real estate behemoth is a playbook of ambition and strategy.
Bob's candid discussions about his ascent within the industry, which includes pioneering success at Massey Knakal with an astounding $23 billion in sales, are more than just numbers—they're a testament to the power of competitive spirit and hard work. Every anecdote he shares is a brick in the foundation of a career built on a love for the game, whether it's on the field or in the fast-paced realm of property deals.
Ever wondered what it takes to elevate a business from the ground up? Bob peels back the curtain on the art of expansion, highlighting the importance of seeking not just 'how' but 'who' can drive your business forward. Bob underscores the transformative influence of technology and mentorship in the real estate domain. He doesn’t shy away from discussing past missteps, showing us the value of thorough due diligence and the strategic advantage of an advisory board peppered with industry experts.
Bob also lets us in on the unexpected joys and business perks of engaging with social media, proving that even industry titans can find new tools to sharpen their edge.
The blueprint for success in commercial real estate isn't complete without a solid foundation in relationship building. Bob conveys the importance of a well-tended network, sharing tactics for fostering connections that go beyond transactions to become invaluable professional assets.
His advice, persistence, attention to the fundamentals, and always aligning with the client's best interest are principles that resonate as deeply as family values in the relentless rhythm of real estate. Join us for an episode that's as informative as it is inspirational, where gratitude and the pursuit of growth go hand in hand.
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▶️ If you're interested in learning more about Bob, check out the following links:▶ LinkedIn: https://www.linkedin.com/in/bobknakal/ ▶ X: @bobknakal ▶ Instagram: @bobknakalnyc ▶ Website: linktr.ee/bobknakalnyc If you like the video, please SUBSCRIBE and don't forget to press the bell 🔔, 👍like, comment and share.
-----------------------------------▶️ Check out my Website: https://creconnection.transistor.fm/----------------------------------▶️ For business inquiries: creconnectionpod@gmail.com----------------------------------▶️ Follow me on:• Instagram: https://www.instagram.com/samy_souss/• LinkedIn: https://www.linkedin.com/in/samy-soussan/-----------------------------------#CommercialRealEstate #CREPodcas #RealEstateInvestin #PropertyInsight #CREInsiders #entrepreneurship #investment #mentorship #successsecrets #CREIndustry #RealEstateExperts #CREconnections

In our latest episode, we take a fascinating journey with Ola Dantis, who made a courageous leap from a corporate analyst to a successful real estate entrepreneur. Ola shares his story, the highs and lows of navigating the world of entrepreneurship, and the invaluable role mentorship played in his journey.
From Nigeria and England to the US, from corporate comfort to the dynamic world of commercial real estate, Ola's journey is a testament to the power of strategic partnerships, finding the right mentor, and the pursuit of freedom in entrepreneurship.
Join us as we delve into the nitty-gritty of deal sourcing, cash flow management, attracting equity investors, and much more. More importantly, we discuss wealth – it's not just about the numbers, but the freedom to live life on your terms.
Whether you're an aspiring entrepreneur or an established investor, this episode is packed with insights, stories, and success secrets that will inspire you and equip you with valuable lessons.
▶️ If you're interested in learning more about Ola, check out the following links:▶ LinkedIn: https://www.linkedin.com/company/dwellynn/▶ Instagram: https://www.instagram.com/oladantis/ ▶ Website: https://www.dwellynn.com/ If you like the video, please SUBSCRIBE and don't forget to press the bell 🔔, 👍like, comment and share.-----------------------------------▶️ Check out my Website: https://creconnection.transistor.fm/----------------------------------▶️ For business inquiries: creconnectionpod@gmail.com----------------------------------▶️ Follow me on:• Instagram: https://www.instagram.com/samy_souss/• LinkedIn: https://www.linkedin.com/in/samy-soussan/-----------------------------------#CommercialRealEstate #CREPodcas #RealEstateInvestin #PropertyInsight #CREInsiders #entrepreneurship #investment #mentorship #successsecrets #CREIndustry #RealEstateExperts #CREconnections

Ever wondered how an innovative mindset can transform communities and reshape the commercial real estate industry? Join us for a chat with Uri Man, CEO and founder of the Lagoon Development Company, who has done just that. Uri's extensive experience spans over two decades, starting with the Related Group in Miami and leading to the pioneering vision of Lagoon Development. Listen to Uri's insightful journey, from bringing the Crystal Lagoon concept to the US to forming the Lagoon Development Company that made luxury beach life publicly accessible.
Our conversation with Uri is a goldmine for those interested in real estate development and business ventures. Uri unravels the unique aspects of Lagoon Development and shares the potential of opening lagoons to the public. Discover how his partnership with Al Brende led to their project, Balmoral, becoming the top-selling community in Houston, surpassing all expectations. This exercise of blending innovation with real estate development is a testament to Uri's brilliance in creating unique experiences for residents and the public alike.
Furthermore, Uri takes us into the world of entertainment and hospitality as tools for building relationships in the real estate industry. From business dinners to concerts at the Lagoon, Uri has leveraged diverse platforms to create lasting bonds. He shares valuable tips on leveraging your university alumni network and securing a good job in a tough economy. Listen in to glean inspiration and valuable insights from Uri Man’s journey in the commercial real estate and development industry.
▶️ If you're interested in learning more about Uri, check out the following links:▶ LinkedIn: https://www.linkedin.com/in/uriman/▶ Instagram: https://www.instagram.com/uriman/ ▶ Website: https://www.lagoondevelopment.com/If you like the video, please SUBSCRIBE and don't forget to press the bell 🔔, 👍like, comment and share.-----------------------------------▶️ Check out my Website: https://creconnection.transistor.fm/----------------------------------▶️ For business inquiries: creconnectionpod@gmail.com----------------------------------▶️ Follow me on:• Instagram: https://www.instagram.com/samy_souss/• LinkedIn: https://www.linkedin.com/in/samy-soussan/-----------------------------------#CommercialRealEstate #CREPodcas #RealEstateInvestin #PropertyInsight #CREInsiders #tenantrep #CREIndustry #RealEstateExperts #CREconnections

Join us for an insightful conversation with Jason Baker, co-founder and principal of Baker Katz, where we explore his remarkable 25-year career dedicated to the Houston retail market. Listen in as Jason shares his personal journey, from growing up in a real estate family to becoming a leader tenant rep. He gives us a behind-the-scenes look at his role, the importance of a good partnership in the industry, and sprinkles in some wisdom he has gathered over the years.
We continue our discussion by focusing on the changing landscape of the retail industry and the evolving role of tenant rep brokers. Find out why the customer experience is now more crucial than ever and how retailers are adapting to the current market. Jason shares insights on how brokers can control the things they can produce hard-to-find information and the importance of representing the brand well.
Finally, we explore the significance of omni-channel retailing in the post-COVID era and discuss strategies for finding suitable commercial spaces in the competitive Houston market. We discuss the lessons learned from the pandemic, the value of relationship building in commercial real estate, and the critical role of omni channel presence. Jason also shares the four habits his father taught him that he believes are instrumental to success in this industry. This episode is a goldmine of information for anyone interested in commercial real estate or retail strategies.
▶️ If you're interested in learning more about Jason, check out the following links:▶ LinkedIn: https://www.linkedin.com/in/jason-s-baker/▶ Website: https://bakerkatz.com/If you like the video, please SUBSCRIBE and don't forget to press the bell 🔔, 👍like, comment and share.-----------------------------------▶️ Check out my Website: https://creconnection.transistor.fm/----------------------------------▶️ For business inquiries: creconnectionpod@gmail.com----------------------------------▶️ Follow me on:• Instagram: https://www.instagram.com/samy_souss/• LinkedIn: https://www.linkedin.com/in/samy-soussan/-----------------------------------#CommercialRealEstate #CREPodcas #RealEstateInvestin #PropertyInsight #CREInsiders #tenantrep #CREIndustry #RealEstateExperts #CREconnections