We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully
New Beginnings for The Creative Hustler team!
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
[00:00] What’s up Creative Hustlers!
[00:38] live from SoCal Marketing Club event!
[1:20] Fifteen months of cross country road trips.
[1:49] Big Announcement: We’re Pivoting!
[2:54] Steven & Melissa own a consultancy: Latin & Code.
[3:48] It’s time for us to pivot more.
[4:30] We wanted to talk with others who were traveling, being creative and keeping it organized.
[5:03] We’re at the end of our digital nomad journey, and the end of our Creative Hustler journey.
[5:56] It’s time to focus on our Latin & Code brand - the value we bring.
[6:20] We’ve interviewed Chip Conley, head of Global Marketing at Airbnb to Grammy Award Winning Jazz musician Peter Cincotti. Amazing interviews from around the world.
[06:55] Melissa still loves FollowUpThen!
[7:30] Amazing guests like Mike Jones and Andrew Easton from Droodle Books.
[7:58] We’re taking the knowledge and making it more powerful the second time around.
[8:23] We promise, it won’t be dry! Steven & Melissa can’t be dry!
[9:37] We’re back with our next guest, Bill Wilkinson from Power Digital Marketing.
[10:36] Bill’s elevator pitch for Power Digital Marketing and how he was the first employee.
[12:43] What is a technical SEO?
[14:30] There are so many other foundational elements that relate to other marketing.
[15:16] SEO is the foundation of any digital marketing channel. Hands down.
[16:59] There’s a lot of transparency at Power Digital Marketing - it’s all over the HQ.
[17:43] How can you start SEO effectively and efficiently when you are just starting?
[18:51] What’s next for SEO?
[19:44] What is schema in SEO terms?
[22:33] Bill’s family holiday traditions.
[23:58] We’re back with John Bertino and Jeffrey Sitcov, founder of Doors of Change, and the charity SCMC is helping tonight
[24:47] What Doors of Change does!
[25:58] What Doors of Change brings to the homeless youth in San Diego.
[26:35] Award-winning music & art program called Taking Music & Arts to the Streets, and it’s incentivized.
[26:55] 330 youths have earned an instrument or art supplies.
[27:48] Come visit DoorsofChange.org and see what they do!
[28:30] The benefits of the arts and what these youths get from coming into Doors of Change.
[29:50] We have to help ourselves here first, and then we can grow to other cities.
[30:50] Once we have two more locations in CA, we will start going out and teaching other cities.
[32:07] Coming full circle with John Bertino - first to the last episode!
[32:52] Steven & Melissa are moving to New Jersey!
[33:33] Don’t forget The Agency Guy!
[34:00] If you’re in the northeast, and you need a coworking space, check out 1776!
[34:50] It all started with Alan and John.
[35:09] We have had an awesome journey on this podcast.
[35:35] We’re going to have someone count how many times John Bertino's name is mention on the podcast because he values relationships and connections.
[36:33] If you are new to a business, focus on building old school relationships.
[37:25] SoCal Marketing Club had over 110 people at this event tonight.
[38:00] Science behind relationships and a book called Influence.
[38:45] Shortcuts: Authority, Liking, and Social Proof.
[39:40] People work with people they like
[39:50] What’s next for SoCal Marketing Club!
[41:00] From all of us, it’s been a pleasure. It’s not goodbye, but see you soon!
[41:28] Parting words from everyone!
[42:12] Peace Out, Creative Hustlers
[42:27] Melissa’s Last Moment of Hustle
SoCal Marketing Club: https://socalmarketingclub.com/
The Agency Guy: https://www.theagencyguy.com/
Latin & Code: https://latinandcode.com/
Power Digital: https://powerdigitalmarketing.com/
Power Digital / EmPower Digital Marketing: https://powerdigitalmarketing.com/empower-digital/
Doors of Change Non-Profit:
Easy Analytics for Marketers by Marketers with Ali & Anamika
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:18] What’s up, Creative Hustlers?
[00:45] If you’re overwhelmed with your marketing, check out The Agency Guy for strategic advice and support.
[01:10] Today we’re chatting with Ali and Anamika.
[01:30] Why Ali and Anamika are Creative Hustlers.
[02:53] Hustling their way into where they want to be.
[03:35] What is Improvado anyway?
[04:29] Melissa loved the platform and found it very user-friendly, and Hailey Friedman talked to us about it previously.
[05:30] Improvado just got $3 million in funding and where is it going to take the platform?
[06:40] How Improvado reached their target market.
[08:06] Where does Improvado stack up against some of the big players in the MarTech space?
[09:15] Improvado is a middleware solution - it enhances the other software.
[10:35] Improvado is always looking for new integrations, and they’ve already got over 50.
[11:55] How Improvado keeps company culture with a U.S office and a Russia office and employees all over?
[13:50] Improvado is a company that doesn’t sleep in order to work together at different times.
[15:00] Improvado is looking to expand to a middle ground, like Europe in the future.
[16:03] More about Improvado’s goal & mission and how it’s ingrained in the company.
[18:07] What Ali and Anamika are most excited about for 2019!
[18:40] Improvado is looking towards 500 API, and including CRM platforms.
[19:30] Most of Improvado leads come from unpaid work employees like Hailey do.
[20:16] What does Growth Hacker mean to you?
[21:09] For example, looking for angry customers on Twitter.
[21:22] What does Improvado mean?
[22:13] We should’ve googled that before we picked it!
[22:40] Ali and Anamika would have coffee with Elon Musk.
[24:30] That’s a Wrap Creative Hustlers.
[25:01] Where Ali & Anamika live on the internet.
[25:30] Don’t forget to connect with us at TheCreativeHustler.com and LatinAndCode.com, and please leave us a review on iTunes or Sticher!
[25:42] Peace Out, Creative Hustlers
[25:45] Melissa’s Moment of Hustle
Connect With Ali and Anamika:
130: Growth Hacking and Bad Ass Marketers & Founders with Hailey Friedman
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:17] What’s up, Creative Hustlers.
[00:43] This interview episode is sponsored by SEMRush, the all-in-one marketing tool for marketing professionals. Get your 14-day free trial today!
[01:00] Today we’re chatting with Hailey Friedman!
[01:21] What makes Hailey a creative hustler in 60 seconds or less!
[02:17] Every month, Hailey hosts a BAMF event in California!
[03:13] What is BAMF & its mission?
[04:20] Hailey’s definition of a growth hacker, and what it means for her role at Improvado!
[05:30] Growth hacking is more about getting information and putting it together in different ways with different tools.
[06:22] Melissa used to use scraping tools to get information.
[07:18] Who deemed the term growth hacker?
[07:48] Growth hacker: You have the entrepreneurial hustle to do whatever it takes.
[08:30] White hat or black hat SEO.
[09:00] The secret to SEO is creating the best, quality content on the internet so people talk about it.
[09:55] Hailey’s strategy for blog growth.
[10:50] Looking for things that high traffic and low competition, and put all the effort into it.
[11:09] Hailey was going to host her own events, but then heard Josh was moving.
[12:15] Hailey growth hacked her way into BAMF.
[13:11] You will never get what you don’t ask for.
[13:57] The in-person relationship building is important.
[14:14] Growth hacking is just an entrepreneurial spirit and a willingness to roll up your sleeves.
[14:47] What channels worked to help Hailey grow her blog?
[15:40] The challenge is there are so many different platforms you have to juggle.
[17:40] I’m always talking and thinking about marketers.
[18:11] Improvado gives you a real-time dashboard for your ads across all platforms, and it’s so simple.
[19:47] It all starts with user experience on the product.
[20:00] Does Improvado have a meaning?
[20:44] What’s next for Improvado and Hailey in 2019?
[22:20] The future for Hailey’s blog, and her readers, in 2019.
[23:39] What’s coming up for BAMF in 2019!
[26: 50] How do you get someone to sign up for something? That question drove Hailey’s path.
[27:26] Hailey’s tips for someone trying to do marketing on their own.
[29:09] Be a super sponge if you’re new in this business.
[30:30] Hailey was looking for solutions for problems she saw.
[31:40] Hailey would have a coffee with Neil Patel
[32:57] That’s a wrap, Creative Hustlers!
[33:15] Where Hailey lives on the internet.
[34:00] Don’t forget to follow us at TheCreativeHustler.com, LatinandCode.com, and please leave us a review on iTunes and Sticher!
[34:18] Peace Out, Creative Hustlers.
[34:24] Melissa’s Moment of Hustle.
Connect with Hailey:
How you Sell your Creative Services with Blair Enns
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Blair Enns who is on a mission to change the way creative services are bought and sold the world over. He offers sales training and coaching for creative professionals and shares this wisdom in his two books the Win Without Pitching Manifesto and his most recent work, Pricing Creativity.
[00:00] This episode is brought to you by Latin & Code, your interim CMOs.
[00:43] This interview is sponsored by The Agency Guy. If you’re not sure what to do with your marketing budget, you need this support.
[01:35] Why Blair is a Creative Hustler in 60 seconds or less.
[03:13] Blair’s wakeup call to change his mindset on pitches.
[04:10] There’s a gulf between how Creatives sell, and how everyone else does.
[04:41] Why designers and creatives are illogical.
[05:30] Creative people take it personally, and they don’t build niche businesses.
[06:10] A creative person’s need for variety is at odds with their businesses need for stability.
[07:35] You focus so you can build deep expertise.
[08:11] If you have the expertise, you have power in buy/sell interaction.
[08:26] Gain power then leverage power.
[09:16] Challenge the client's assumptions, and get them to hire a firm like yours.
[09:34] What about the one-person shops who feel like they have to say YES?
[10:08] There are two levels of success: Level one is Validation and level two is Freedom.
[11:09] Saying no to almost everything.
[13:15] What is Pricing Creativity all about?
[14:54] What happened in the gap between books?
[17:00] Pricing is not just math. It’s deep and broad.
[17:30] Blair’s book is aimed at those who won’t read the boring pricing books.
[19:35] What people are buying and why.
[20:14] What Blair is looking forward to in 2019.
[21:30] Leading by example in the Ad Agency space.
[22:36] Ad Agency will say anything to get in the room and win the business.
[23:46] Be kind but ruthlessly honest.
[25:39] If you’re going to say no, explain the reason why.
[26:24] You can fake some things early on in your business until you have it.
[28:20] If you don’t set expectations, you get taken advantage of.
[29:28] There are only two positions with the client, you can be a vendor or expert practitioner.
[30:22] Vendors follow the client’s lead, but experts ask “what do we do next?”
[30:51] The sale is the sample, you take the lead and ask the client to follow.
[31:30] It’s better to not win the business as a vendor.
[32:26] Blair would have any coffee with Elon Musk because no one is more of a hustler.
[34:04] That’s a wrap, Creative Hustlers.
[34:15] Where Blair lives on the internet.
[34:46] Don’t forget to follow us on TheCreativeHustler.com and LatinAndCode.com, and please leave a review on iTunes and Sticher.
[34:57] Peace Out!
[35:03] Melissa’s Moment of Hustle
Contact with Blair Enns:
Win Without Pitching Manifesto
Building an Online Business Using eCommerce with Anton Kraley
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Anton Kraley, creator at Drop Ship Lifestyle, an online platform giving students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of drop shipping.
[00:00] This episode is brought to you by your interim CMOs, Latin & Code.
[00:17] What’s up, Creative Hustlers!
[00:45] This interview episode is sponsored by The Agency Guy. If you’re overwhelmed with your Marketing and SEO, visit The Agency Guy for strategic advice!
[01:11] Today we’re taking with Anton Kraley, the creator of Drop Ship Lifestyle.
[01:27] Why Anton is a creative hustler in 60 seconds or less…
[01:41] Anton has been hustling since age 21, starting with cookies.
[02:07] Anton was selling rainbow cookies and S cookies for his first business.
[03:00] Why Anton invested $25,000 in a cookie business.
[04:56] The connection to Drop Ship Lifestyle and how it connects.
[05:37] He sold expensive items, and imported them from China, getting into high ticket items.
[06:09] Anton thought there might be other people who had advice for him, and realized that a beginner wouldn’t get the information they needed.
[06:54] In 2016, he launched the first version of the eCourse that is Drop Ship Now.
[07:20] A cliff notes version of what drop shipping is.
[09:10] Drop shipping is essentially helping them market their product and get it out.
[09:45] How open are retailers are with working with internet retailers?
[11:01] What's the next step after the beginner level?
[12:15] The main points in the Drop Ship Lifestyle courses.
[13:30] Other broad tips on Drop Shipping from Anton.
[14:11] Items & trends that Anton is super jazzed about.
[15:18] Anton is looking for longevity and the lifestyle.
[15:38] Anton’s customer acquisition plan.
[17:22] A Marketing channel that just did not work.
[18:50] What the Drop Ship Lifestyle business team is composed of.
[20:05] Any software or tools that they use internally that are amazing.
[21:45] When you have too many tools people won’t use them.
[22:27] What Anton is excited out for next year!
[23:08] Anton has a podcast launching in 2019.
[23:56] Anton will not be the one doing everything again.
[24:45] Anton would share a beer with Tim Farris because 4 hour Work Week is what got him into online business!
[26:23] That’s a Wrap, Creative Hustlers!
[26:28] Where Anton lives on the Internet.
[26:47] Make sure to check us out at The Creative Hustler and Latin & Code, as well as leave us a review on iTunes or Sticher.
[27:05] Melissa’s Moment of Hustle
128: The Art of Integrating Experiences into Physical Spaces with Drew Bryant
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
[00:00] What’s up Creative Hustlers!
[00:42] This interview episode is sponsored by The Agency Guy. If you need help understanding, improving or implementing your marketing and SEO strategies, check out their website!
[01:07] Today we’re chatting with Drew Bryant
[01:30] 30 seconds or less about why Drew Bryant is a Creative Hustler.
[02:40] Steven & Melissa’s agency work is similar to Advent Results.
[03:20] How Drew got to where he is right now: His background, his experiences.
[05:15] Drew just read a lot of books in order to learn. Go find a person or book to help you solve a problem.
[05:48] Drew’s stand out books for Branding: Brandscapes, Thinker Toys, Change by Design.
[07:30] How often does it come down to what problem to solve?
[08:15] Drew goes through a brainstorm session and tries to turn everything on its head and challenge unexamined assumptions to create new solutions.
[09:23] Advent Results specializes in the brand in the built space.
[10:21] Sometimes the physical branding influences the digital marketing landscape.
[11:30] Drew focuses on ways to get the client to understand the importance of social media as well as the physical space.
[12:49] Drew has the whole company read the same book and how it impacts corporate culture.
[14:45] How Drew is pushing for innovative thinking with a group of designers.
[16:02] What Drew is most excited about as we approach 2019.
[18:20] Drew is leveling up by putting the right people in the right places.
[18:35] How many clients are requesting digital activations compared to traditional environmental graphics?
[19:47] Drew is pressing on the fact digital touchscreens are a thing of the past.
[20:45] You got to create immersive experiences designed for space.
[21:49] Melissa & Steven went to DSE 2018, and it really brought a different conversation to the discussion.
[23:00] The Creative Hustler Drew would share a mastermind with Rem Koolhaas for his problem solving, Frank Gehry for his willingness to challenge the norms, and last Jony Ive for his ability to reimagine things like iPhone design.
[26:11] Where Drew lives on the internet
[26:44] Check us out at TheCreativeHustler.com and LatinAndCode.com, and make sure to leave a review on iTunes or Stitcher.
[26:57] Peace Out, Creative Hustlers!
[27:03] Melissa’s Moment of Hustle
Lively and fun lessons
Steven and Melissa do a great job of delivering a lesson with a bit of sugar to make it stick by being fun and engaging.
Couples do it Better!
It's not often that you hear an interview style podcast with two hosts that keeps the conversation flowing as seamlessly as Melissa and Steven. If you are looking to add a little creativity to your hustle, this is a great place to start!
Valuable Insights, Great Hosts & Guests
I like investing my time in podcasts and listening to people who have a purpose & direction to their communication. Melissa & Steven have great energy & bring that out (plus worthwhile strategies) from their guests. Definitely worth the time investment.