11 episodes

Doing work that you're proud of is where being successful in your career and being fulfilled in life meet. This podcast creates a global, central conversation among highly-accomplished people working in creative spaces and listeners in which interviewees share their personal experiences in the pursuit to do great work and have fun doing it. We make light of the tough parts of working in creative fields and we inspire and hold each other accountable for really doing the work we are proud of. Because it's worth it. We focus on marketing, advertising and music with a specific lens on WHERE in the world each interviewee works.

The Creative Itch! Art and Business in the Global Consumer Marketplace Samantha Parvin

    • Arts
    • 5.0 • 2 Ratings

Doing work that you're proud of is where being successful in your career and being fulfilled in life meet. This podcast creates a global, central conversation among highly-accomplished people working in creative spaces and listeners in which interviewees share their personal experiences in the pursuit to do great work and have fun doing it. We make light of the tough parts of working in creative fields and we inspire and hold each other accountable for really doing the work we are proud of. Because it's worth it. We focus on marketing, advertising and music with a specific lens on WHERE in the world each interviewee works.

    Nick Keenan: The REAL Value of Music

    Nick Keenan: The REAL Value of Music

    INTRO 7 OUTRO MUSIC COURTESY OF: Untitled Collective
    Performer: Drew the Kiiid
    Writer: Nikolas Keenan
    Song: "Vogue"
    Link: www.instagram.com/drewthekiiid

    In this episode, host Samantha Parvin and Nick Keenan, Music Director for Brands, talk about the REAL value of intellectual property - from the perspective of an artist, and brand, AND the impact on our individual and collective quality of life. They talk about the role of music supervisor in advocating for both artists and brands, some ways to determine what music should cost and also what you should spend on music. Whether you're an artist of any sort, a marketer, a lawyer, or a creative in any area, this episode will give insight into the power of intellectual property and how it shapes the work and the quality of our lives. 

    • 32 min
    Monali Shah: Shaping Culture through Music Marketing

    Monali Shah: Shaping Culture through Music Marketing

    INTRO & OUTRO MUSIC COURTESY OF: Lautz
    Artist: Lautz
    Song: "Palm Tree" 
    Link:  https://spoti.fi/2Hz2yEC

    In this episode we connect with Monali Shah, Marketing Communications Director - West Africa Business Unit for The Coca-Cola Company. She shares with us what creativity means to her and how she's seen creativity shape and transform culture in Africa through Coca-Cola programs. 

    • 31 min
    Brock Scott: How Art (& Brands) Impacts Communities and Communities Impact Art

    Brock Scott: How Art (& Brands) Impacts Communities and Communities Impact Art

    INTRO & OUTRO MUSIC COURTESY OF:

    Artist: Brock Scott
    Song: "I Need Structure"
    https://www.onthegridcreative.org/

    In this time of COVID-19, people are out creating incredibly powerful art in our communities - murals, sculptures, social media content, advertising... In this episode, we talk with Brock Scott, Owner and Lead Creative of On the Grid creative agency, musician and artist of many mediums, about how art (including advertising) impacts culture and how culture impacts the art we create. 
    We as branding professionals have a powerful opportunity to SAY SOMETHING through our art, something that calls people to action, transforms ways of thinking, that brings people together. We explore this idea, while Brock shares specific examples and suggests how brands can be a part of transforming communities. 

    • 35 min
    The Power of In-Person Marketing with Alex Brown

    The Power of In-Person Marketing with Alex Brown

    INTRO. & OUTRO. Music, Courtesy of:
    Artist: Tyna Ros
    Song: Locos
    Website: www.tynaros.com

    A global pandemic that we call COVID-19 has us getting creative with how we think about communication - especially for those of us who work in communications. 

    On this episode, host Sam Parvin chats with Alex Brown, Campaign Marketing Manager at Intercontinental Hotel Groups, about their brands' ethos that 'we travel to BE with people', and some of the music-focused worked they've done to solidify that brand purpose. We also explore how we humans are starting to get creative with being in touch with each other and what this might mean for the future of traditionally "in-person focused brands". 

    • 39 min
    Sofía Lopez on How to Be Creative On-Demand

    Sofía Lopez on How to Be Creative On-Demand

    INTRO. & OUTRO. MUSIC COURTESY OF:
    Band: Súper Tigre
    Song: El Ciclo
    Link: https://www.facebook.com/supertigreoficial/

    We all have our moments when we come up with a really great idea. But some people's livelihoods rely on developing great ideas. In this episode, host Samantha Parvin and Senior Copywriter at Circus creative agency in Mexico City, Sofía Lopez, talk about Sofía's personal process for developing great ideas, on-demand and on-brief, for her client Netflix Latin America. We also discuss how important music is for Sofía's creative process and opportunities to develop more integrated ideas with music. 

    • 43 min
    Music and Marketing: What You May Not Know About How Brands Use Music to Connect with Consumers, with Antony Demekhin

    Music and Marketing: What You May Not Know About How Brands Use Music to Connect with Consumers, with Antony Demekhin

    INTRO & OUTRO MUSIC COURTESY OF: Ear Candy Shop
    Band: VAVO, TALKSICK
    Song Title: Like Nobody (Original Mix)
    Music Video here: https://bit.ly/37kecvk


    Everyone knows music plays a major role in creating a brand’s “ethos” and also in creating a true connection between that brand and its constituents. And then something happens between “OMG, music is soooo important” and putting your money where your mouth is; that is, putting the energy, money, and team needed to really get some value out of music. What are these influences that derail brands from “paying smart” for music? In this conversation, Co-Owner of Ear Candy Shop music licensing boutique Antony Demekhin and host Samantha Parvin give you in-depth information about how music for brands works that very few people are willing to divulge, as well as non-bias tips for how to handle music such that the music is working for your brand and you're doing it with ease. 

    • 1 hr 3 min

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