The Creative Legacy Podcast

Sarah Schrader, Shaunae Teske

A podcast to help creative entrepreneurs build their business while leading a life of intention, joy, and adventure.

  1. Expanding Your Business into a New Location with guest Quianna Marie

    09/23/2020

    Expanding Your Business into a New Location with guest Quianna Marie

    In this episode, we welcome Quianna Marie who is telling us how she took her thriving business based in San Jose. CA and made the move to a completely different state to grow her business and take the next steps towards creating her dream wedding venue. But it wasn't a move of her business, it was an expansion to serving TWO locations both in California and her new Arizona home. Quianna shares how she came to make the decision to expand her business and move, what she did to prepare, and how she made her existing California clients feel excited and comfortable about her move while also building her network in her new home. About Quianna MarieQuianna Marie is a destination wedding photographer obsessed with weddings that feel better than they look and offers education for creatives to help turn passions into profits! She just recently expanded her business from San Jose, California to Scottsdale, Arizona. She's the kind of girl you can catch photographing luxury weddings one weekend and sitting by a dusty campfire in her cowboy boots another weekend! Find Quianna Online:Website: quiannamarie.comInstagram: instagram.com/quiannamariephotographyFacebook: facebook.com/QuiannaMariePhotographyPinterest: pinterest.com/quiannamarieFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    42 min
  2. The Power of Showing Up with guest Liz Illg

    09/16/2020

    The Power of Showing Up with guest Liz Illg

    In this episode, we welcome Liz Illg who is sharing her story of taking her passion, starting a successful business, and then showing up and using standard procedures and workflows to grow her business into five successful locations. She also shares what was at risk if she had not continually made the choice to show up for her dreams and provides encouraging advice for you to choose to show up for your own dreams. About Liz IllgLiz Illg is the Owner of Puff & Fluff Grooming and Pet Sitting with five locations in the Phoenix, AZ area. Not only has Liz turned her passion for animals into a thriving business, but she is also an expert when it comes to creating an environment of growth for your business as well. In fact, as an Operational Strategist, Liz specializes in working with small business owners and entrepreneurs to assist with everything from streamlining systems, building online courses, or helping you tell people what they need to know! Helpful Links Mentioned in This EpisodeE-Myth by Michael Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280Liz's DIY Standard Operating Procedures: https://www.lizillg.com/product/diy-standard-operating-proceduresFind The Liz Online:Website: lizillg.comInstagram: instagram.com/liz.illgFacebook: facebook.com/illglizFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    48 min
  3. Profit First by Mike Michalowicz - Book Club Pick

    09/09/2020

    Profit First by Mike Michalowicz - Book Club Pick

    About Profit FirstSerial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. (Source: Amazon) Sarah’s Favorite Quotes“Growth is the battle cry of nearly every entrepreneur and business leader. Grow! Grow! Grow!… Growth is only half the equation… Most business owners try to grow their way out of their problems...but the result is simply a bigger monster.” “Profit is not an event. Profit is not something that happened at the year end or at the end of your five-year plan or Sunday. Profit isn’t something that waits until tomorrow. Profit must happen now and always. Profit must be baked into your business. Every day, every transaction, every moment. Profit is not an event. Profit is a habit.” “Give yourself more joy when you choose not to spend money than do you do when you choose to spend it...Celebrate every time you save – whether it’s 10 bucks or 10,000.” Shaunae’s Favorite Quotes"Money problems happen when: sales slow down, sales speed up (expenses go up too)" "Bigger is NOT Always Better: more revenue does not mean you are more successful" "Growth is only half the equation, Let the right size business find YOU!" “Profit must happen now and always, profit is not an event, it’s a habit.” “Revenue is vanity, profit is sanity, and cash is king” Helpful Links Mentioned in This EpisodePurchase Your Copy of Profit First: https://amzn.to/318yVRSFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    25 min
  4. Strategic Video Marketing with Marvin Flavien

    09/02/2020

    Strategic Video Marketing with Marvin Flavien

    It's 2020 and video marketing is here to stay, but often under utilized! We had the opportunity to sit down with video marketing strategist, Marvin Flavien to talk about how to best use video within our businesses to take advantage of the powerful tool. And don't worry, he talks about getting past the feeling of discomfort in front of the camera too! Video is powerfulVideo is a powerful way to bring people into your business – to see it and to get a feel for what it is like to work with you before they even experience it themselves. It takes people on a journey of your business and how you would work with them. "There is a difference between knowing how to make a video and knowing how to get video to work for you. Once you decipher those two businesses can see how to get power in these video." Build a relationship with the camera"When you are more of yourself on camera you seem more confident. The only way to get better is to keep doing it." Marvin suggests Instagram Stories as a great way to get started with video. But remember, it’s not about us. it’s about the people on the other side. How do you want to connect with them? What value do you want to bring them? Figure out what the goal isNumber one thing: figure out what the goal is and how we want video to work for us. Too often people forget about the strategy behind a video. But without strategy we are simply left with a pretty video that won't do much of anything. Videos that can impact your businessVideo email signatureVideo business cardIntroduction videoAnswer frequently asked questionsVideos that allow you to share commonly repeated informationAbout Marvin Flavien:Marvin is a speaker, creative, video business owner, full of passion, love life and people I work with. He focuses on strategic video assets to make businesses unstoppable Find Marvin Online: Website: mkflavvideo.com/Instagram: instagram.com/mkflavvideo/Facebook: facebook.com/MKFlavVideoFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    37 min
  5. Working Remotely: Balancing Business + Travel

    08/19/2020

    Working Remotely: Balancing Business + Travel

    Learning to balance business and travel was definitely a learning experience for Sarah as she embraced the digital nomad lifestyle. In this episode she is sharing some of the lessons, both expected and unexpected, that she learned while traveling for four months outside of the country in 2019. Embrace JOMOWe've all heard of FOMO, the fear of missing out, but have you tried JOMO, the joy of missing out? This was the first lesson Sarah learned while working remotely; especially with a group of 40 other individuals. With so much to explore and do embracing the JOMO to feel productive about getting work done, having your personal time or not saying yes to a commitment that you might not really be into is a blessing to working remotely. Find Spaces that Work for YouNot every space is for you! When you are traveling and still needing to put in your office hours, finding the space where you feel comfortable, inspired and are able to focus is essential! Sarah shares how while in Lisbon she did not find herself productive in the co-working space she had access to, but her apartment was the perfect place to get in those work sessions so she could follow it up with a bit of exploration and play. Create BoundariesYou know your deadlines and commitments, so make sure you set boundaries to meet them. The lure of adventure and exploring a new place can be so enticing, but you do still have a business to run. Find the schedule that works for you. It might be: You explore in the morning and work later in the day so you are working when your clients are  active as wellYou working in the morning so you are free of distraction and having your time to be adventurous after the job is doneYou commit to a full day(s) of work so you can take a day or two off and dedicate it just to seeing what is around you and diving into the cultureFind Minimalism & Ways to AdaptBetween having to travel with everything you pack and airline weight restrictions you have to learn to adapt. If you are a pen to paper lover like us it might be finding some ways to switch up to digital. The large whiteboard Sarah uses at home would definitely not fit in her luggage! Adapting to a digital calendar and more online tools helped to pack light. Start SmallIf this is something that sounds like a dream but you are hesitant - start small. Travel to a different city or state near you for a week and try it out. Or if you are used to working in an office, break the routine and try working in coffeeshops for a week. The change and putting yourself out of your comfort zone will help you decide if it is the right decision for you. Helpful Links Mentioned in This Episode:Save $200 on a Remote Year itinerary!Find Sarah's Travel Journey's Online:Website: outofthemidwest.comFacebook: facebook.com/outofthemidwestInstagram: instagram.com/outofthemidwestFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    25 min
  6. Leaping from Creative to Creative Educator with Laylee Emadi

    08/12/2020

    Leaping from Creative to Creative Educator with Laylee Emadi

    About Laylee EmadiLaylee is an educator, podcast host, and photographer with a heart for serving clients and fellow creatives. She believes in serving the creative industry with heartfelt encouragement, honest advice, and a shared pursuit of the ever-elusive “balance.” Laylee is passionate about her goal to help you feel confident in your ability to make a difference, create impact, and to build a life doing what you love. When Is It the Right Time to Offer EducationFirst ask yourself, “Why are you pursuing education?” If the only answer is, “Well it feels like the next step,” then education actually might not be for you. Becoming an educator takes a lot of selfless work and only when you truly want to help others should you enter this field. If you do want to serve others and are feeling successful and profitable in your business or are a super talented craftsman and want to share your talent - the “when” is whenever you feel ready to take it on. The “why” behind education is the important question to ask. The Different Types of EducationOne-on-OneSmall GroupMastermindPublic SpeakingOnline Education & CoursesWhat Makes a Good EducatorWanting to spread your knowledge and share your expertise is great, but it’s important to make sure you are an actual expert in your field. Ask others if your content has actually helped them, always ask for feedback. Another good way to know is if people are asking you for help. Do they want to know how you do something? This is a great indicator that others want to actually learn from you. Put out free content first and gauge people’s interest, see if they want to continue learning from you. Helpful Links Mentioned in This Episode:Laylee’s Podcast: So Here’s the ThingThe Creative Educator AcademyWhat type of educator are you quizFind Laylee Online:Website: layleeemadi.comFacebook: facebook.com/layleeemadiInstagram: instagram.com/laylee_emadiFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    43 min
  7. Learning How to Say "No"

    07/29/2020

    Learning How to Say "No"

    Saying “No” is a GiftThe word “No” can feel like such a negative. We don’t want to hurt anyone’s feelings by turning something down. But we find that when we say yes to every single thing that is asked of us, we can run ourselves too thin. We can face burnout or become resentful. By saying no to something, it allows you to say yes to things that matter and are important to you. Saying no doesn’t make you a bad person, it doesn’t mean you're spiteful or mean. It just means you have your priorities in place, you know your limits, and you can handle the workload in front of you. Setting Appropriate Boundaries for your BusinessIt’s difficult to say no when it comes to business. You want to seize every opportunity and make every connection possible. But saying no is about balance. Determine your schedule, your pricing, your time commitments - EVERYTHING before you start taking on more work or saying yes to other things. Maybe people are asking for favors or additional help, first check in with yourself and your business. Really ask yourself if you have the time and energy to fully give yourself over to that request. If not, then it’s absolutely okay to say, “No, thanks.” 10 Ways to Say “No” and Still Be KindWith a compliment: “This sounds like a great opportunity but I have to pass.”Share your reason: “Thank you but I actually won’t have time for this.”Be brief but not rude: “Thanks, but I can’t.”Leave room for a “Yes” in the future: “I would love to but at this time I cannot. Please keep my name in mind for the future.”No, but: “I may not be able to help you, but let me refer you to my friend.”Ask later: “I’m not taking on new projects until June, can you please reach out to me then?”You’re booked: “Thanks for thinking of me but my schedule is full.”Not compatible: “Thank you so much but I actually don’t think we’d be a great fit.”Giving thanks: “Thank you, I’m so grateful you thought of me but I cannot help you at this time.”Just No: “Thanks but I’m good.”  Helpful Links Mentioned in This Episode:Book - The Best Yes by Lysa TerkeurstFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    24 min
  8. Designing Your Client Experience (CX Design)

    07/22/2020

    Designing Your Client Experience (CX Design)

    Thinking About Client Experience and Your BusinessClient experience is important for your business but it can sometimes get overlooked when trying to work on your business. A great way to check in on your client experience is to imagine yourself as a client or customer. Think about businesses and brands that you enjoy. What is it about those businesses that draw you in? What are they doing differently from other businesses? How do they make you feel? When you put yourself in the perspective of the client, you can start to determine new ways to make your customers feel more heard, respected, and appreciated. Steps for Creating a Customer ExperienceYour client experience will grow and develop over time. The best way to start implementing changes in your customer experience or to recognize where you need to add more is to map all your interactions with a client or customer. Map out the entire process from when they find you to when they hire you to when your finished product or service is complete. Once it’s mapped out, go into each touch-point with your client and find how you can add value to that interaction. Set expectations for your clients and follow through every time. Find ways to go above and beyond for them. Helpful Links Mentioned in This Episode:Toptal Article on CX DesignFind The Creative Legacy Podcast Online:Website: thecreativelegacypodcast.comInstagram: instagram.com/thecreativelegacypodcastFacebook: facebook.com/thecreativelegacypodcastFacebook Group: facebook.com/groups/thecreativelegacypodcastFind Sarah Online: Website: sarahschraderdesign.comInstagram: instagram.com/sarahschraderdesignFacebook: facebook.com/sarahschraderdesignFind Shaunae Online: Website: shaunae.comInstagram: instagram.com/shaunaeteskeFacebook: facebook.com/shaunaeteskephotography

    42 min
See All (61)

4.7
out of 5
14 Ratings

About

A podcast to help creative entrepreneurs build their business while leading a life of intention, joy, and adventure.

Information

  • Creator
    Sarah Schrader, Shaunae Teske
  • Years Active
    2018 - 2020
  • Episodes
    61
  • Rating
    Clean
  • Copyright
    © 2020 The Creative Legacy Podcast
  • Show Website
    The Creative Legacy Podcast