43 episodes

Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.

The Credible Brand Podcast Lindsey Wigfield

    • Business

Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.

    EP42: Garner Engagement Using SEO Tactics with Claire Ransom -- Aloha Life Digital

    EP42: Garner Engagement Using SEO Tactics with Claire Ransom -- Aloha Life Digital

    In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improving SEO, including creating high-quality content, optimizing w...

    • 31 min
    EP41: How to Utilize Personal Branding with Tonya Eberhart and Michael Carr from BrandFace

    EP41: How to Utilize Personal Branding with Tonya Eberhart and Michael Carr from BrandFace

    In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the i...

    • 36 min
    EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc

    EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc

    In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.Connect with Tara Reed (Guest):LinkedInInstagramYouTubeVisit Tara's websiteConnect with Lindsey Wigfield (Host):LinkedInInstagramFacebookVisit Lindsey's websiteTakeawaysArt licensing involv...

    • 25 min
    EP39: Social Media Marketing for Schools: Harnessing the Power of Social Media for Educational Institutions with Andrea Gribble, SocialSchool4EDU

    EP39: Social Media Marketing for Schools: Harnessing the Power of Social Media for Educational Institutions with Andrea Gribble, SocialSchool4EDU

    In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marketing, including consistency in storytelling, building a strong...

    • 35 min
    EP38: Outsourcing for Efficiency and Focus with Jacki Gil, Jacki Gil Designs & Huntsville Design House

    EP38: Outsourcing for Efficiency and Focus with Jacki Gil, Jacki Gil Designs & Huntsville Design House

    Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of design services for different occasions. She also co-founded Huntsville Design House, a marketing company that provides branding and social media se...

    • 29 min
    EP37: Tips for Building Brand Credibility on Social Media

    EP37: Tips for Building Brand Credibility on Social Media

    Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that involve consistently participating in social media, fostering personal and engaging interactions with the audience, and creating visually appealing web and soci...

    • 10 min

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