13 episodes

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.
The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.
Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.
Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!

Hosted on Acast. See acast.com/privacy for more information.

The Crisis Beat Brady Wood

    • Business

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.
The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.
Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.
Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!

Hosted on Acast. See acast.com/privacy for more information.

    EPISODE 13: University Moral Meltdown

    EPISODE 13: University Moral Meltdown

    In this Episode, Mark and Brady explore the recent events concerning University Presidents appearing before Congress and failing to say clearly that calling for the genocide of Jewish people would be harassment on campus.
    A few weeks ago, Presidents of esteemed universities Harvard, Penn State, and MIT appeared before a committee of US Congress to answer to lawmakers about a rise in antisemitic events on campuses. When asked directly whether calls for the genocide of the Jewish people constituted a violation of the code of conduct or constituted harassment, all 3 Presidents failed to say unequivocally that this was a violation of their schools' rules.
    * Since we recorded this Episode, Claudine Gay of Harvard has resigned her post, something we will pick up in the next Episode.
    In this Episode explore some of the fallout of these events, as well as other topics including:
    - Telsa recalls, compared to other recalls by Ford and Toyota
    - President Zelensky of Ukraine and his handling of their country's communications
    - 'Leave the World Behind,' a dystopic near-future film on Netflix produced by the Obamas
    - Open AI's recent communications since restoring Sam Altman to the CEO role
    Brought to you by words of the day 'equivocate' and 'invigilate'...
    Some links:
    Tesla recalls nearly 2M vehicles https://www.cnn.com/2023/12/13/tech/tesla-recall-autopilot/index.html
    Elon Musk says DEI initiatives must die https://www.forbes.com/sites/roberthart/2023/12/15/elon-musk-says-dei-must-die-and-criticizes-diversity-schemes-as-discrimination/?sh=113d74464e71
    OPENAI - Sam Altman returned to CEO, Board Implications
    https://gizmodo.com/openai-s-new-board-members-are-now-the-boss-of-sam-altm-1851109038
    University Presidents Under Fire https://www.newyorker.com/magazine/2023/12/25/university-presidents-under-fire
    https://www.nytimes.com/2023/12/20/us/harvard-claudine-gay-plagiarism.html
    https://www.nytimes.com/2023/12/21/opinion/harvard-claudine-gay.html?partner=slack&smid=sl-share
    https://nypost.com/2023/12/21/news/billionaire-len-blavatnik-yanks-donations-to-harvard/

    Hosted on Acast. See acast.com/privacy for more information.

    • 32 min
    EPISODE 12: Elon Musk versus Everybody

    EPISODE 12: Elon Musk versus Everybody

    Hey now, Happy Holidays, dear listeners!
    Here's a quick summary of Episode 12:
    In this episode, Mark and Brady explore the recent crisis involving Elon Musk, a well-known figure due to his leadership in companies like SpaceX, Tesla, and others. The backdrop of this crisis is the global tension following the events of October 7 between Hamas and Israel.
    Inciting Incident: The controversy began with Musk's response on his social media platform, X.com, to a post discussing antisemitism in the context of the Israel-Hamas conflict. Musk agreed with a comment that echoed the 'great replacement' theory, a concept linked to white supremacist ideology.
    Advertiser Reaction and Consequences: Musk's comments led to a significant advertiser withdrawal from X.com, including major companies like Warner Bros. Discovery and Apple. This exodus poses a severe financial and reputational risk to the platform.
    Musk's Response to Backlash: Musk reacted confrontationally, threatening legal action against critics and deviating from typical crisis management strategies, which usually involve conciliatory measures.
    Public and Industry Response: The response from the public and industry has been largely critical. Calls for Musk's resignation and disappointment from investors signify a shift in perception of Musk's personal brand.
    Recent Developments: Musk's comments at The Times's DealBook Summit further escalated the situation. His dismissive response to advertisers' concerns exacerbated the crisis, leading to increased reputational risks for X.com. Paris Mayor Anne Hidalgo's decision to leave the platform and label it a 'Global Sewer' highlights the growing backlash.
    Discussion Points covered by Mark and Brady:
    - The impact of a CEO's personal conduct on their company's reputation and operations.- Best practices for handling rapidly evolving online crises.- The role of empathy and cultural sensitivity in crisis response, especially in ethically charged situations like antisemitism.- Balancing swift crisis responses with comprehensive, well-thought-out statements.- Long-term strategies for rebuilding trust and repairing stakeholder relationships post-crisis.Key Takeaways:
    - The importance of initial responses in crisis communications.- The need for clarity, empathy, apology, and action in crisis management.- The role of positive leader reputation in crisis outcome and company bottom line.- The challenges posed by digital media in crisis escalation and management.- The significant impact of a leader's personal brand on their company.This episode not only dissects the ongoing crisis around Musk but also provides broader insights into effective crisis communication strategies, emphasizing the interplay between personal conduct, public perception, and corporate responsibility.
    Also discussed: Sam Altman/OpenAI Board and Leadership Updates, Kate Middleton and King Charles being revealed as 'the Royal Racists' mentioned in Prince Harry's memoir, and new missteps by airlines.
    With word of the day 'Melofluous,' and runner-up 'Bollard.'
    Don't forget to subscribe!

    Hosted on Acast. See acast.com/privacy for more information.

    • 40 min
    EPISODE 11: Diplomatic Flubs + Fallouts, and Open AI Machinations

    EPISODE 11: Diplomatic Flubs + Fallouts, and Open AI Machinations

    In this Episode, Brady and Mark examine the consequences of public missteps by important leaders.

    President Biden made a potentially major diplomatic flub by answering a journalist's question in the affirmative when asked if China's President Xi Jinping was a dictator. Elon Musk also made a controversial move on X.com where what he wrote was perceived as antisemitic, Substantial fallout ensued in both cases, with important learnings from both these multi-dimensional case studies. Both cases are analyzed through the lens of crisis communications, focusing on the impact on Musk's businesses and the potential long-term effects on his public image and industry dominance, and also the potential ramifications for diplomacy of President Biden's flub.

    Books discussed include: Walter Isaacson's biography 'Elon Musk', Arnold Schwarzenegger 'Be Useful' and his ecosystem of subscription self-help and bodybuilding advice called ‘Arnold's Pump Club.'

    Other matters discussed include:
    - Sam Altman's firing at OpenAI the creators of ChatGPT
    - Elon Musk Space X Starship launch
    - Air Canada's approach to failures related to disabled persons
    - Recent business and personal dealings of Prince Harry and Megan Markle


    Hosted on Acast. See acast.com/privacy for more information.

    • 45 min
    EPISODE 10: Beers for Fears - Bud Light and backlash for an LGBTQII ally campaign

    EPISODE 10: Beers for Fears - Bud Light and backlash for an LGBTQII ally campaign

    In this Episode, recorded early August, Brady and Mark take up the interesting case of the (predictable?) backlash Bud Light faced following a campaign involving a controversial influencer who identifies as transgender.
    Also discussed:
    Mark's trip to Reykjavik Iceland during a volcanic event.
    The impact of banning Incandescent lightbulbs.
    The fashion brand Shein's terribly transparent exploitation of influencer naivete to try to bolster the reputation of their potentially sweat-shop-like factories.
    Some colourful updates on Megan Markle and Prince Harry.
    An update on Nicola Sturgeon's alleged criminal case and the impact on Scottish independence.
    ...and an update on the ongoing saga of Elon musk, including his control over a large satellite communications network, and his renaming of twitter to X.
    Here are related articles on Bud Light:
    SUMMARY
    https://www.nytimes.com/article/bud-light-boycott.html
    https://www.vox.com/money/2023/4/12/23680135/bud-light-boycott-dylan-mulvaney-travis-tritt-trans
    DYLAN MULVANEY'S TAKE
    https://thehill.com/blogs/in-the-know/4074264-dylan-mulvaney-bud-light-not-standing-by-me-worse-than-not-hiring-a-trans-person-at-all/
    MODELO becomes #1 BEER IN US
    https://www.economist.com/business/2023/06/20/the-new-king-of-beers-is-a-mexican-american-success-story
    GOOD ARTICLES ON $ IMPACT
    https://www.ctvnews.ca/business/bud-light-parent-says-u-s-market-share-stabilizing-after-transgender-promotion-cost-sales-1.6505062
    https://www.cbsnews.com/news/bud-light-anheuser-busch-dylan-mulvaney-beer-sales/
    https://www.cnn.com/2023/08/03/business/anheuser-busch-revenue-bud-light-intl-hnk/index.html

    GOOD OVERALL SUMMARY

    https://www.them.us/story/dylan-mulvaney-bud-light-drama-explained
    Here are updates on the other issues discussed:
    INCANDESCENT LIGHTBULBS
    https://www.cnn.com/2023/08/01/business/incandescent-light-bulb-ban/index.html
    SHEIN AND INFLUENCERS
    https://passionfru.it/richest-twitch-streamers-2936/
    PRINCE HARRY / MEGAN MARKLE UPDATE
    https://www.newyorker.com/magazine/2023/07/31/prince-harry-talkin-trauma
    https://www.mirror.co.uk/3am/us-celebrity-news/prince-harry-meghan-markle-urged-30540243
    NICOLE STURGEON UPDATE

    https://www.politico.eu/article/scottish-national-party-lose-half-seats-labour-2024-poll/

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    • 47 min
    EPISODE 9: Retraction Action - Trusting Science and Academic Dishonesty

    EPISODE 9: Retraction Action - Trusting Science and Academic Dishonesty

    EPISODE 9: RETRACTION ACTION

    Join hosts Mark and Brady in Episode 9 of our podcast as they delve into the intriguing world of scientific retraction and academic fraud. The discussion begins with a recent incident involving a reprint of a Lancet article on 'long Covid,' which serves as a launchpad to explore famous cases of academic reprinting and fraud. The team also addresses the potential threats these instances pose to public confidence in science.

    In this specific case, a crucial article defining long Covid faced data issues, leading to its retraction and republication by the esteemed journal Lancet. The authors displayed integrity by promptly notifying the editors and collaboratively working with the journal to clarify the situation in a unique manner.

    References:

    1. Retracted Lancet Article on Long Covid: [Link](https://retractionwatch.com/2023/06/13/highly-cited-lancet-long-covid-study-retracted-and-republished/)

    The hosts go on to discuss three infamous cases of academic fraud, starting with Diederik Stapel, a Dutch social psychologist, who fabricated studies to cater to popular beliefs about human nature.

    2. Diederik Stapel's Academic Fraud: [Link](https://www.nytimes.com/2013/04/28/magazine/diederik-stapels-audacious-academic-fraud.html?smid=nytcore-ios-share&referringSource=articleShare)

    The conversation then shifts to Jonathan Pruitt, a spider biologist at McMaster University, who falsified data, noteworthy as both Mark and Brady are faculty members at the same institution. #Spidergate

    3. Jonathan Pruitt's Data Fabrication: [Link](https://www.science.org/content/article/university-investigation-found-prominent-spider-biologist-fabricated-falsified-data)

    Lastly, the podcast touches upon Dr. Hwang Woo Suk, a disgraced stem cell scientist, who manipulated data in his research.

    4. Dr. Hwang Woo Suk's Stem Cell Fraud: [Link](https://www.nytimes.com/2006/01/12/science/south-korea-scientist-contrite-for-stem-cell-fraud.html?smid=nytcore-ios-share&referringSource=articleShare)

    Amidst these intriguing discussions, the hosts also explore Hanlon's Razor, Gray's Corollary, and cognitive distortions, adding depth to the conversation.

    ALSO: Duke Settles Doctored Data Lawsuit for $112.5 Million

    [Link] (https://www.medscape.com/viewarticle/910871?form=fpf)

    AND:
    Bonus: Crisis Beat co-host Mark Crowther's academic biography: [Link] (https://g.co/kgs/8HK69Q)

    The episode then takes a wider perspective, delving into various news items with significant implications. They touch upon Canadian wildfires and the questioning of communication by Canadian officials, which affected air quality in New York City and the US.

    5. Canadian Wildfires and Air Quality Impact: [Link](https://www.nytimes.com/article/canada-wildfires-what-to-know.html)

    Next, they discuss the Nicola Sturgeon scandal, wherein the former leader of the Scottish Nationalist party (SNP) retracted from the public eye. Subsequently, both she and her husband were arrested for financial irregularities in SNP money management, raising questions about their communications approach and potential outcomes and its impact on Scottish independence.

    6. Nicola Sturgeon Scandal: [Link](https://www.bbc.com/news/uk-scotland-65871857)

    Shifting gears, the hosts analyze recent developments surrounding Prince Harry and Meghan, including court testimony, the cancellation of their Spotify deal, and its implications on their brand and ambitions.

    7. Prince Harry and Meghan's Recent Communications: [Link1](https://www.economist.com/britain/2023/06/07/prince-harry-complains-again-this-time-in-court) [Link2](https://nypost.com/2023/06/18/meghan-markle-appears-downcast-in-first-sighting-since-spotify-split/)

    Finally, the hosts recommend watching the 'Arnold' 3-part documentary on Netflix, which showcases a crisis communications example involving Arnold Schwarzenegger during his run for Governor amid allegations of inappropriate sexualized behavior. They reflect

    • 49 min
    EPISODE 8: The Question Concerning COVID-19

    EPISODE 8: The Question Concerning COVID-19

    In this episode, Brady and Mark explore the unique challenges and opportunities that COVID-19 has presented for public health communications following the World Health Organization's May 5th 2023 announcement that COVID-19 no longer qualifies as a global emergency.
    As the pandemic continues to impact communities around the world, effective situational crisis communications have never been more important. From providing clear and accurate information to demonstrating empathy and understanding, public health agencies and governments have faced a range of communication challenges in responding to the pandemic.
    Looking at the crisis communications best practices that have been particularly relevant and effective in COVID-19 public health communications, we delve into topics such as transparency, consistency, empathy, two-way communication, flexibility, and collaboration, and examine real-world examples of how these practices have been applied in different contexts. Could Public Health Agencies done more to show evidence, convince the public and counter false claims about vaccines? What structural changes to media, to the flow of information, even to the WHO would be required to increase efficacy and trust?
    Other topics covered this episode include:
    Tucker Carlson's termination from Fox News (and Don Lemon's from CNN)
    The Coronation of King Charles, and a continuation of our ongoing discussions about the Royal Family's communications in the wake of Prince Harry and Megan Markle's ‘revelations'.
    Articles:
    WHO Announces COVID Emergency over:
    https://www.ctvnews.ca/health/who-says-covid-emergency-is-over-so-what-does-that-mean-1.6386061#:~:text=The%20World%20Health%20Organization%20has,represents%20a%20global%20health%20emergency
    Ontario context:
    https://www.theglobeandmail.com/politics/article-doug-fords-handling-of-the-pandemic-draws-praise-from-friends-and/
    https://www.cbc.ca/news/canada/toronto/public-health-ontario-new-science-advisory-table-1.6570146

    Hosted on Acast. See acast.com/privacy for more information.

    • 49 min

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