58 episodes

Two PR veterans who get to the heart of big stories in media and communications. Featuring guests such as the editor of the Wall Street Journal, and Oscar-winning producers.

The Crux of the Story Gary Sheffer and Mike Fernandez

    • Business
    • 4.8 • 9 Ratings

Two PR veterans who get to the heart of big stories in media and communications. Featuring guests such as the editor of the Wall Street Journal, and Oscar-winning producers.

    The Crux - Carmella Glover And Denise Hill

    The Crux - Carmella Glover And Denise Hill

    In our fifty-eighth episode of The Crux, we are honored to welcome the Chair of the Diversity Action Alliance, Professor Denise Hill of Elon University, and the President of the Diversity Action Alliance, Carmella Glover. The Diversity Action Alliance is a coalition of public relations and communications organizations that have joined forces to accelerate progress relative to diversity, equity and inclusion across the PR profession.

    • 1 hr 12 min
    The Crux - Marjorie Benzkofer & Cherry Bayer

    The Crux - Marjorie Benzkofer & Cherry Bayer

    In our fifty-seventh episode of The Crux, we welcome Marjorie Benzkofer and Cherry Bayer. Marjorie is the Chief Strategy Officer of Fleishman Hillard and Cherry is the Director of Internal Communications at LabCorp. They are both members of Page Up. Marjorie and Cherry will talk with us about a report Page Up published last year, Resilience and Change in a Time of Change: Research Findings on the Transformed Role of Communications. It's an excellent summary of the dynamic forces that are transforming business communications almost on a day-to-day basis.

    • 1 hr 9 min
    The Crux - Eric Dezenhall

    The Crux - Eric Dezenhall

    In our fifty-sixth episode of The Crux, we welcome author and CEO of Dezenhall Resources, Eric Dezenhall. We discuss Eric's point of view on the role of business in society and crisis communications in an era of turmoil, acrimony, and collapsing trust in the media.

    • 59 min
    The Crux - Kendra Butters

    The Crux - Kendra Butters

    In our fifty-fifth episode of The Crux, we welcome Kendra Butters, the communications director of the Boston Athletic Association. We discuss Kendra's role and responsibilities and how her team is handling the near-constant turmoil for the crises that were brought upon the association by the pandemic.

    • 53 min
    The Crux - Mark Schaefer

    The Crux - Mark Schaefer

    In our fifty-fourth episode of The Crux, we welcome Mark Schaefer, COO of B Squared Media. Mark is also a faculty member at Rutgers University and an author. We discuss with him his latest book, Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds.

    • 1 hr 10 min
    The Crux - Jeff Immelt

    The Crux - Jeff Immelt

    In our fifty-third episode of The Crux, we welcome Jeff Immelt, the former CEO of GE and today a venture partner at New Enterprise Associates and instructor at the Stanford Global School of Business. Jeff has a new book, HOT SEAT: What I Learned Leading a Great American Company. We discuss the role communications and culture played in Jeff's tenure at GE and how leaders should be thinking about those topics today.

    • 1 hr 12 min

Customer Reviews

4.8 out of 5
9 Ratings

9 Ratings

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