JUN 2

Let's Talk Events, Summer Energy, and Not Getting Sued

It’s officially summer—and I’m leaning all the way into it. This episode is a blend of rooftop joy and real business strategy as I talk about why events are having a moment—and why your event, retreat, virtual experience, or showcase needs more than good vibes. It needs protection. We’re talking: Why events are now a core business strategy (not a bonus) How even Zoom is leaning into immersive experiences The overlooked legal risks of live and virtual events The one upcoming event where I’ll be teaching it all (come find me!) And a little love to my clients doing big things this season Whether you’re hosting a full-on summit or a curated client call, this one’s for you. 🎧 Grab your drink, step into the sun, and press play. Mentioned in this Episode: ✨ World Building Expo – June 10 on GoBrunch (I have a booth & I’m speaking!) 🛡️ The legal layers your event needs 💌 My Substack: The Lounge by The Culture Is Local™ Resources & Links: → FREE Immersive Experiences IP Checklist - Download Now →GoBrunch - Save 10% by using my link and using the promo code: BRUNCHERS23 → Explore all my TCIL services Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at⁠ ⁠⁠toniafisher.com/newsletter⁠⁠⁠. Let’s stay connected: Website:⁠⁠ ⁠toniafisher.com⁠⁠⁠ Instagram:⁠⁠ ⁠@thecultureislocal YouTube:⁠⁠ ⁠@toniafisher⁠⁠⁠ Linkedin: toniafisher

6 min

11/10/2024

5 Leadership Tips for Small Business Owners

Welcome back to The Culture Is Local Podcast! In today's episode, we're diving into a topic that's crucial for small business owners—leadership. Often, when we think about leadership, we envision large corporations with extensive management structures. But as a small business owner, you're a leader too, inspiring both your team and customers while driving your business forward. Join me, your host Tonia Fisher, as we explore five foundational leadership strategies tailored for small community-focused businesses. From clarifying your vision and purpose to empowering your team and fostering accountability, these practical tips are designed to support you at every step of your entrepreneurial journey. Whether you're just starting out or managing a small team, tune in to discover how strong leadership can create a thriving business culture, empower your team, and inspire your community. Let’s lead with purpose and passion together! Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. If you loved the show, please leave a review. Thanks! ❤️ ⁠View the SHOW NOTES here.⁠ Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at⁠ ⁠⁠toniafisher.com/newsletter⁠⁠⁠. Let’s stay connected: Website:⁠⁠ ⁠toniafisher.com⁠⁠⁠ Instagram:⁠⁠ ⁠@thecultureislocal⁠⁠⁠ YouTube:⁠⁠ ⁠@toniafisher⁠⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community-focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

27 min

10/28/2024

The Risks and Very Costly Repercussions of Ignoring Trademark Office Actions

Welcome back to The Culture Is Local Podcast! I'm your host, Tonia, with a special Trademarks with Tonia edition, and today we're diving into a critical topic for business owners and entrepreneurs: the importance of addressing office actions in the trademark application process. We'll explore the different types of office actions, focusing on the common pitfalls that can lead to application rejection or abandonment if neglected. From non-substantive issues to complex substantive concerns like likelihood of confusion and descriptiveness, I'll be sharing insights on why timely and accurate responses are crucial. As a former trademark examining attorney, I offer professional assistance to help you navigate these challenges and protect your brand. So, stay tuned, and don't forget to leave a review, subscribe, and check out our show notes for more support on your trademark journey! Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. If you loved the show, please leave a review. Thanks! ❤️ View the SHOW NOTES here. Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community-focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

41 min

10/28/2024

Avoid Costly Mistakes by Conducting a Thorough Trademark Search Before You File Your Trademark Application

Welcome to The Culture Is Local Podcast with a special edition of Trademarks with Tonia, where today we're diving into the critical world of trademark searching. As your business expands, it's essential to protect your brand through trademark registration. However, before you file your trademark application you must conduct a thorough trademark search. Host Tonia Fisher unpacks why this step goes beyond a simple Google or USPTO search and highlights the risks of skipping a more comprehensive search. Discover the nuances of trademark law, understand the importance of considering phonetic similarities, translations, and industry overlaps, and learn about various databases involved in the process. Tonia emphasizes the value of a comprehensive search as an investment in your brand's future, offering her expertise to guide you through protecting your visionary brand. Tune in for invaluable insights that will help safeguard your business as it grows. Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. If you loved the show, please leave a review. Thanks! ❤️ View the SHOW NOTES here. Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠

18 min

10/21/2024

Foundations First - Steps to Stabilize Your Business Before Growth

Hey there, amazing visionaries! Welcome back to another enlightening episode of The Culture Is Local Podcast, where your host, Tonia, is diving deep into the crucial topic of stabilizing your business before embarking on the growth journey. In today's episode, Tonia breaks down five actionable steps to ensure your business has a rock-solid foundation ready for sustainable success. From getting your finances in check to tightening operations, locking in your brand messaging, building a robust support system, and protecting what you've built, Tonia provides a comprehensive guide to setting up your business for long-term growth. This isn't just theory—these are practical steps that you can start applying right away. So grab your notepad, listen closely, and get ready to transform your business into a stable entity that serves not only you but your community and generations to come. Let's get started! Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. If you loved the show, please leave a review. Thanks! ❤️ View the SHOW NOTES here. Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community-focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

16 min

10/20/2024

Avoid the Cracks - Stabilize Your Business Before You Think About Scaling

Welcome to The Culture Is Local Podcast! In today's episode, titled Avoid the Cracks: Stabilize Your Business Before You Think About Scaling, your host Tonia unpacks the critical importance of establishing a solid business foundation before chasing growth. In a market saturated with shiny strategies and rapid expansion trends, Tonia urges business owners to prioritize stability over quick wins. Through personal insights and lessons learned from her own business journeys, she highlights the risks of aggressive expansion without proper systems and support. Tune in to discover why slow, steady, and sustainable growth is the key to building a lasting legacy. Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. If you loved the show, please leave a review. Thanks! ❤️ View the SHOW NOTES here. Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

31 min

10/20/2024

10 Legal Mistakes Small Neighborhood Businesses Tend to Make and How To Avoid Them

Welcome back to The Culture Is Local Podcast! In today's episode, we're diving into the world of legal essentials for neighborhood and brick-and-mortar businesses. I'm your host, Tonia, and luckily, I also happen to be an intellectual property and small business attorney. I'm here to guide you through the complex but crucial landscape of protecting your creative works, ensuring compliance with ever-evolving privacy laws, and establishing a robust legal framework for your business's sustainability and growth. Join me as we unpack ten vital legal considerations, from formalizing your business structure to safeguarding your brand's identity. We'll also explore why being proactive in legal management not only saves costs but also paves the way for long-term success. Whether you're an aspiring entrepreneur or an established business owner, this episode is packed with practical advice and insights to help you navigate the legal complexities of running a business. So, let's get started on setting your business up for solid success! Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. If you loved the show, please leave a review. Thanks! ❤️ View the SHOW NOTES here. Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠

1h 1m

10/20/2024

Create Community From Within to Succeed and Grow

Welcome back to The Culture Is Local Podcast! In today's episode titled Create Community From Within to Succeed and Grow, host Tonia Fisher dives deep into the transformative power of building a community-centered business. Tonia explores how creating a loyal customer base isn't just about the products or services you provide but about cultivating a culture and ecosystem where customers feel valued, seen, and connected. Discover strategies for turning one-time buyers into steadfast advocates, building relationships beyond mere transactions, and establishing a shared sense of belonging. Join us as we discuss practical tips and valuable insights for leveraging the undeniable power of community to achieve sustainable business growth. Whether you're a local business owner or simply looking to deepen connections with your audience, this episode is packed with actionable advice to help you thrive along with the community you cherish. Tune in and let's talk about how focusing on community can lead to long-term success! Community isn't just a buzzword—it's your pathway for long-term success. A strong, loyal community around your business isn't merely a bonus; it's THE key to building a sustainable, profitable ecosystem. When your business thrives, your community thrives, and vice versa. 🎯 Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. If you loved the show, please leave a review. Thanks! ❤️ View the SHOW NOTES here. Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

29 min

10/19/2024

We Don't Do Bland Here - Niche Down If You Want To Offer Extraordinary Customer Experiences

Welcome back to The Culture Is Local Podcast! In today's episode, We Don't Do Bland Here - Niche Down If You Want to Offer Extraordinary Customer Experiences, we dive into the important concept of niching down in business with our host, Tonia. Discover why trying to appeal to everyone can be a fast track to burnout and missed opportunities, and learn how laser-focusing your energy on a specific niche can lead to a thriving, loyal customer base. Tonia shares insightful strategies on identifying your true audience, building genuine connections, and crafting a unique brand presence. Whether you’re in the fitness sector, pet industry, or any other small business, this episode is packed with practical advice to help you stand out by finding your people and offering them something truly special. Tune in to explore how embracing the power of a niche can transform your business journey, allowing you to connect deeply with your community and excel in providing extraordinary customer experiences. Let’s stop the bland blending in and start standing out and profiting! Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. I you loved the show, please leave a review. Thanks! ❤️ Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

26 min

10/19/2024

Shining Through - Creating Success In Uncertain Times

Welcome to The Culture Is Local Podcast! I'm your host Tonia, and in today's episode, Shining Through - Creating Success In Uncertain Times, I'm sharing how we can thrive amidst the chaos. As we look toward the upcoming US elections and their impact on the economy, business owners across the nation face a landscape of uncertainty. But rather than succumb to a survival mindset, we're embracing transformation, turning challenges into opportunities for growth. Join us as we discuss the importance of staying agile, building strong community relationships, and leveraging personal strengths. We'll delve into actionable strategies to innovate, adapt, and maintain a long-term vision, guiding you to not just survive, but truly thrive during these unpredictable times. Your resilience, adaptability, and unique qualities are your greatest assets—let's discover how to wield them effectively. So, yes, sit back, relax, and get ready to shine in the face of uncertainty! Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. I you loved the show, please leave a review. Thanks! ❤️ Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

31 min

10/19/2024

It's Time You Step Into Your Role As CEO of a Thriving Company

Welcome back to The Culture Is Local Podcast. In this episode titled "It's Time To Step Into Your Role of CEO of a Thriving Business," your host Tonia brings an empowering message to entrepreneurs and small business owners. Tonia challenges you to shift your mindset from thinking like a small business owner to embracing your role as a CEO. She emphasizes that the key to massive, sustainable success lies in your mindset—how you view yourself and your business will shape your actions and the outcomes you achieve. Join Tonia as she breaks down the importance of planning, vision, and strategic leadership, encouraging you to take proactive steps in building a thriving company that stays true to your values. Get ready for a motivating pep talk and actionable steps that will transform how you lead your business. Whether you're running a one-woman show or a community-driven venture, it's time to think big, strategize, and lead like a CEO. Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. I you loved the show, please leave a review. Thanks! ❤️ Click for Episode Show Notes Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠⁠toniafisher.com/newsletter⁠⁠. Let’s stay connected: Website:⁠ ⁠toniafisher.com⁠⁠ Instagram:⁠ ⁠@thecultureislocal⁠⁠ YouTube:⁠ ⁠@toniafisher⁠⁠ The Culture Is Local is a podcast for neighborhood small business owners and community focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

17 min

10/19/2024

Introducing The Culture Is Local

Welcome to The Culture Is Local, the go-to show for ambitious, multi-talented entrepreneurs running thriving local and community-focused businesses! Whether you are operating out of your own brick and mortar, turning your passion into profits out of pop-up shops or shared spaces, or getting your product into your local community and beyond, this podcast is your weekly dose of real talk, actionable strategy, and inspiration. Join your host Tonia Fisher, business strategist, intellectual property attorney, and mentor as she shares the tools, mindset, and strategies you need to step into your role as the CEO of your growing business. From elevating your business systems to mastering brand partnerships and collaborations to building lasting generational wealth, The Culture is Local is where you'll learn how to turn your passion into profits, protect your brand, and grow sustainably—all while staying connected to your culture and always prioritizing your well-being. Hit that subscribe button, and get ready to level up your business, your mindset, and your impact! The Culture Is Local is here to help you thrive, scale, and protect your business in a way that honors your vision and your community. Let’s make it happen! Thanks so much for listening! It’s my joy to share tips and strategies to help you and your business grow exponentially. Be sure to follow and subscribe to the podcast so you never miss an episode. Join my newsletter for even more insights, tips, resources, and even announcements. Subscribe at ⁠toniafisher.com/newsletter⁠. Let’s stay connected: Website: ⁠toniafisher.com⁠ Instagram: ⁠@thecultureislocal⁠ YouTube: ⁠@toniafisher⁠ The Culture Is Local is a podcast for neighborhood small business owners and community focused entrepreneurs looking to learn more about turning your passion into profits, protecting your brand, and growing sustainably—all while staying connected to your culture and prioritizing your well-being.

5 min

THE CULTURE IS LOCAL

Episodes

Let's Talk Events, Summer Energy, and Not Getting Sued

5 Leadership Tips for Small Business Owners

The Risks and Very Costly Repercussions of Ignoring Trademark Office Actions

Avoid Costly Mistakes by Conducting a Thorough Trademark Search Before You File Your Trademark Application

Foundations First - Steps to Stabilize Your Business Before Growth

Avoid the Cracks - Stabilize Your Business Before You Think About Scaling

10 Legal Mistakes Small Neighborhood Businesses Tend to Make and How To Avoid Them

Create Community From Within to Succeed and Grow

We Don't Do Bland Here - Niche Down If You Want To Offer Extraordinary Customer Experiences

Shining Through - Creating Success In Uncertain Times

It's Time You Step Into Your Role As CEO of a Thriving Company

Introducing The Culture Is Local

Trailer

Introducing The Culture Is Local

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