72 episodes
The Current Podcast The Current
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- Business
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4.9 • 22 Ratings
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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How MLS plans to capitalize on 2026 World Cup fever
Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams.
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CMO Laura Jones on the final frontier of Instacart’s retail media ambitions
Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households.
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BBDO on why marketing needs humor
BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor.
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On chocolate and politics: What CPG brands and political campaigns have in common
As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith (the head of digital for the National Republican Senatorial Committee) and Vinny Rinaldi (the head of media and analytics for The Hershey Company) get candid about marketing politics and chocolate.
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AARP on combatting ageism in marketing
Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations.
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Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist
Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.”
Customer Reviews
Master interviewers!
So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!
Great guests!
Quality guests from across the marketing spectrum week over week.
Zena Arnold
Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!