35 min

The Custom Menswear Creator: Knot Standard's, John Ballay The Safari

    • Management

John Ballay is the CEO and Co-Founder of Knot Standard, the custom menswear brand known for its tailor made suits. Since it’s conception, Knot Standard’s solution-based brand and strong curation of product has helped it create an impressive global following. We talk about: growing the stickiness of the customer, the influence of hospitality throughout the customer journey, his strategy behind brand partnerships, the brands he admires, and more. Interviewed by Mortimer Singer. 

John Ballay is the CEO and Co-Founder of Knot Standard, the custom menswear brand known for its tailor made suits. Since it’s conception, Knot Standard’s solution-based brand and strong curation of product has helped it create an impressive global following. We talk about: growing the stickiness of the customer, the influence of hospitality throughout the customer journey, his strategy behind brand partnerships, the brands he admires, and more. Interviewed by Mortimer Singer. 

35 min

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