140 episodes

Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

The Customer Mission Podcast with Andrea Belk Olson Andrea Belk Olson

    • Business
    • 3.0 • 1 Rating

Do you truly have a customer-centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

    Why Do We Separate Change From Day-To-Day Operations?

    Why Do We Separate Change From Day-To-Day Operations?

    Say the company is having trouble with widget quality and missed deadlines. Should leadership focus on fixing the operational problems or on the strategy? Most executives would prioritize the former. They would say, “Let’s first patch the holes and then modernize the ship.” And most CEOs would say, “Ok.“ This is a big mistake.

    • 2 min
    Kairos and the Art of Timing

    Kairos and the Art of Timing

    We've all heard the term "Chronos" often regarding expensive watches, and the measure of time. But there's another term for time that's even more important - Kairos. In Greek, kairos represents a kind of “qualitative” time, as in “the right time”; Chronos represents a different kind of “quantitative” time, as in, “What time is it?” and “Will we have enough time?”.

    • 2 min
    Who's Your Brand's Rival?

    Who's Your Brand's Rival?

    Everyone likes a good rivalry story. They inspire, build emotional connections, and create a deep level of authenticity with the characters involved. Your brand has rivals too, and capitalizing on those rivals can help you position your identity in a way that differentiates you from the herd.

    • 2 min
    Finding Your Big Small

    Finding Your Big Small

    Small things can have big, lasting impacts. For example, 60% of the fish food that organisms living in coral reefs eat comes from the tiny larvae of tiny fish. Coral reefs could not survive without them. We often don't consider the small - especially in business. Small changes are typically overlooked, and the big changes usually get all the attention.

    • 2 min
    What IS NOT Strategy and What IS

    What IS NOT Strategy and What IS

    Recruit and retain top talent.

    Increase market share.

    Improve customer satisfaction.

    Expand into new geographic markets.

    Diversity product offerings.

    Are these actually strategies or not?

    • 2 min
    Do You Have Information Rot?

    Do You Have Information Rot?

    Every organization we've worked with has reams of consumer feedback. Often it is utilized to make critical decisions. Sometimes, it's not. Sometimes, the feedback itself becomes the exercise, where study after study is created multiple times a year, and the insights are simply shared across the organization - nothing more. While customer insight collection is one thing, how companies analyze it is another. Even though we do relentless collection, leaders overlook the fact that consumer stories and insights are subject to decay.

    • 3 min

Customer Reviews

3.0 out of 5
1 Rating

1 Rating

LamboDegardio ,

Good but could be more polished

I like the ideas presented in the podcast, and love that the pieces are bite-sized, but the handful of word stumbles and sounding like she’s reading from a teleprompter is pretty distracting. The episodes are a wee 3-5 minutes long, so it feels a bit careless that she wouldn't re-record until she has the perfect take. Also i’d recommend she take a single private lesson with a speaking coach to really make her speaking rhythm sound natural instead of like she’s reading.

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