50 min

The CX Live! Episode 47 - How to Use Data to Identify Opportunities and Deepen Customer Intimacy w/ Jan Mark Holzer The CX Live!

    • Management

Description  
In this episode, Jan Mark Holzer, Senior Distinguished Engineer at Red Hat Inc. explores how having a data-driven approach in your briefing strategy can help gain insights to further customize your briefing program and deepen your relationship with customers.  
Highlights:  
How data enables us to get a holistic view of the customer lifecycle to identify the best opportunities to engage  The importance of visualizing data in an accessible format to make it valuable to a variety of stakeholders, including tracking account activity for the sales team  How evaluating pertinent data supports briefing program teams in building more impactful agendas that achieve customer objectives The way tools and technologies can be useful in receiving alerts or subscription updates around new engagement and activities   How the use of data can inspire a data-driven approach in other departments of the organization, streamlining various processes 

Description  
In this episode, Jan Mark Holzer, Senior Distinguished Engineer at Red Hat Inc. explores how having a data-driven approach in your briefing strategy can help gain insights to further customize your briefing program and deepen your relationship with customers.  
Highlights:  
How data enables us to get a holistic view of the customer lifecycle to identify the best opportunities to engage  The importance of visualizing data in an accessible format to make it valuable to a variety of stakeholders, including tracking account activity for the sales team  How evaluating pertinent data supports briefing program teams in building more impactful agendas that achieve customer objectives The way tools and technologies can be useful in receiving alerts or subscription updates around new engagement and activities   How the use of data can inspire a data-driven approach in other departments of the organization, streamlining various processes 

50 min