The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Andrew Monaghan
  • 4.9 (24)
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  • UPDATED WEEKLY
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! Podcast

The podcast for sales and marketing teams that tackles the question:How can Cybr Donut grow ARR to $10m by the end of 2025?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads- win more customers, and,- create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

  1. Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st

    JUL 23

    Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st

    Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen!In this conversation, we discuss:👉 The pitfalls of overlooking customer insights in favor of analyst advice.👉 Practical strategies for building trust an...

    53 min
  2. Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange

    JUN 27

    Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange

    Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach?In this conversation, we discuss:👉 The journey of a technical founder learning sales through trial and error.👉 How he learned the sales fundamentals and grew his company.👉 How creating content and expressing viewpoints can attract the right cust...

    42 min
  3. The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView

    JUN 11

    The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView

    Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales development performance, optimizing account engagement, and enhancing cross-functional team alignment.In this conversation, we discuss:👉 Strategies for c...

    53 min
  4. How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting

    JUN 4

    How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting

    Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls?These questions are at the heart of our discussion in this episode of the Cybersecurity Go-To-Market Podcast.In this conversation we discuss:👉 The "conversation fi...

    46 min
  5. What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

    MAY 28

    What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

    Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now?This episode addresses these current challenges and more, providing valuable insights for sales and marketing leaders looking to accelerate their revenue growth in 2024.In this conversation we dis...

    35 min
  6. How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

    MAY 21

    How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

    How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing your marketing spend to catalyze substantial growth.In this conversation we discuss:👉 How to allocate a $1.5 millio...

    42 min
  7. Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

    MAY 14

    Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

    Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market needs.Understanding the role and impact of diverse cultural backgrounds in cybersecurity.The significance of practical experience in founding suc...

    49 min
  8. RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

    MAY 5

    RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

    In this conversation, we discuss:- 👉 The challenges of scaling enterprise data security effectively.- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.- 👉 Bedrock's plans for a successful go-to-market year in 2024.About our guest:Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in data protection and storage systems, Pranava brings an innovative edge to tackling today's cybersecurity challenges.Connect with Pranava and explore Bedroc...

    16 min
See All (252)

4.9
out of 5
24 Ratings

About

The podcast for sales and marketing teams that tackles the question:How can Cybr Donut grow ARR to $10m by the end of 2025?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads- win more customers, and,- create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

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