100 episodes

The Daily Brief Podcast, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global

The Daily Brief Podcast | Promax The Daily Brief Podcast | Promax

    • Business
    • 4.3 • 7 Ratings

The Daily Brief Podcast, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global

    How Bellaluca Crafts Creative Connections and Innovates Narratives

    How Bellaluca Crafts Creative Connections and Innovates Narratives

    Strategy and design form the cornerstones of both the personal and the professional relationship between Justin and Emily Nardone, founders and partners at Los Angeles-based creative agency Bellaluca. In this episode, the Nardones share how they came together to evolve their individual work to a new place -- both literally and figuratively -- creating an agency that combines strategy and creative to take brands forward.

    • 40 min
    How We Are Royale Visualizes Marketing for Audio

    How We Are Royale Visualizes Marketing for Audio

    WAR’s Brien Holman discusses how the agency creates compelling visuals for audio-only content and why  sound and music are so important in all types of marketing. 

    • 42 min
    How 19th and Park’s Tahira White, Whitney Headen Built a Business While Developing Talent

    How 19th and Park’s Tahira White, Whitney Headen Built a Business While Developing Talent

    19th and Park Co-Founders Tahira White and Whitney Headen – president and CEO, respectively – discuss how they created and launched the New York City-based agency and its newly launched production company, 1Park9.They share what the two entities’ unique positioning is in the marketplace, why they felt the need to launch a division that’s entirely focused on production and how they find and develop talent – a mission on which they each spend a lot of time. They also encourage the industry to give up-and-coming diverse talent the experience they need to survive and thrive. And finally, they share their views on how talent should be working with artificial intelligence as they forge their creative paths forward. 

    • 56 min
    How Bien Turned Up the Volume on Quadriphonic

    How Bien Turned Up the Volume on Quadriphonic

    12 years ago, David Jeffers suffered a spinal cord injury that left him paralyzed from the chest down. But through his recovery process, the mechanical engineer launched a new career based on one of his oldest passions: music and sound. And his old friend, Ricardo Roberts, executive producer at Los Angeles-based inclusive motion-graphics studio Bien, has been there to provide assistance and encouragement all along the way.Together, Quadriphonic and Bien have produced an award-winning spot for the Paralympics and created a unique brand campaign for Quadriphonic. Now Bien is producing a short documentary about Jeffers’ life.In this episode of the Daily Brief Podcast, we talk to Jeffers and Bien Creative Director Hung Le about what it means to be an inclusive studio, how the relationship between Bien and Quadriphonic has evolved, how Jeffers operates as a quadriplegic sound designer, and what’s next for everyone.

    • 34 min
    Rick Lewchuk Leaves Lasting Legacy at CNN

    Rick Lewchuk Leaves Lasting Legacy at CNN

    Late last year, Rick Lewchuck, former senior vice president of creative marketing and brand standards at CNN Worldwide and former Promax board member, departed his post amid deep cost-cutting at CNN owner Warner Bros. Discovery. Lewchuck had been at CNN for a decade, following a 32-year career at Canada’s CTV. While at CNN, Lewchuk and his team were named Promax’s Global Marketing Team of the Year seven times, and they won the Emmy for outstanding promotional announcement in 2015, 2016, 2018 and 2020. Over the course of Lewchuk’s five-decade career, he and his teams have won more than 2,000 Promax awards. In this episode of the Daily Brief Podcast, Lewchuk discusses how he first got into entertainment marketing, his time at CTV and how he ended up at CNN. He looks back on some of the most impactful campaigns that he oversaw, including “Go There,” “Donkey & Elephant” and “Facts First,” starring an apple and a banana. He also offers insight into how best to lead creatives and considers what he thinks the future of entertainment marketing holds. 

    • 48 min
    For Fubo’s Pamela Duckworth, Athletes Are Premium Content Creators

    For Fubo’s Pamela Duckworth, Athletes Are Premium Content Creators

    As head of Fubo Sports Network and original programming, Pamela Duckworth brings 30 years of production, marketing and branding experience together to oversee Fubo Sports Network as well as Fubo Movie Network, Fubo Latino Network and soon, Ryan Reynolds’ Maximum Effort Network.  On Tuesday, Fubo announced that it was launching Fubo Sports Network on Amazon's Freevee, making that network available on more than 155 million devices across multiple streaming platforms.While providing sports programming to fans without necessarily having the ability to carry those games is a challenge, Fubo Sports Network has made the most of the opportunity by working with such athletes as Gilbert Arenas, RJ Hampton, Terrell Owens, Matthew Hatchett and Shawne Merriman to produce programming, distribute that programming across multiple platforms and going live with those athletes when possible. Duckworth, whose background includes car-racing and other sports productions, first learned that athletes can become premium content providers after working with Peyton and Eli Manning for 11 years. In this episode of The Daily Brief Podcast, Duckworth talks about how she and Fubo are working to build its sports and original offerings in today’s challenging streaming environment.

    • 35 min

Customer Reviews

4.3 out of 5
7 Ratings

7 Ratings

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