100 episodes

The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promax_global

The Daily Brief Podcast | Promax The Daily Brief Podcast | Promax

    • Management
    • 4.7, 3 Ratings

The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promaxbda.org or on social media @promax_global

    Promax Goes Virtual

    Promax Goes Virtual

    Promax President and CEO joins RevThink's Joel Pilger on the RevThinking podcast to discuss how Promax moved its annual conference online and what that change means for the future of the organization.

    • 40 min
    How Brands Can Authenticate Their Activism

    How Brands Can Authenticate Their Activism

    Civic Entertainment Group's Linda Ong and Pop'N Creative's Lori Hall join to discuss what brands must do to commit to diversity and inclusion while combating systemic racism.

    • 1 hr 2 min
    Getting Comfortable With Being Uncomfortable

    Getting Comfortable With Being Uncomfortable

    Civic Entertainment Group Chief Culture Officer Linda Ong returns to discuss the essay she wrote for Medium, titled: "America's Eat the Rich Moment: Getting Comfortable with Being Uncomfortable." In this episode, she deciphers the moment and offers a roadmap on how we can all -- as brands, consumers and human beings -- become allies in the fight for equality.

    • 35 min
    Celebrating Pride, Diversity and Inclusion With And/Or

    Celebrating Pride, Diversity and Inclusion With And/Or

    When Kelli Miller and Kendra Eash started Brooklyn-based creative agency And/Or in 2014, they wanted to create a studio where they could practice the kind of creative they craved. And they’ve done that, with packages for FX’s Cake, Quibi’s The Rachel Hollis Show and many more. But as a queer couple as well as business partners, they’ve also doubled down on their commitment to diversity, inclusion and representation, all of which is in the cultural spotlight as protests against police brutality rage on across the country and people celebrate Pride, even if only virtually.  

    • 55 min
    Social Media Was Key to ATK PLN's 'Scoob' Campaign

    Social Media Was Key to ATK PLN's 'Scoob' Campaign

    When five years of preparation and planning went out the window when the pandemic hit, Los Angeles, Dallas and Montreal-based creative studio ATK PLN didn’t panic, they pivoted.
    With their movie, Scoob!, produced by sister company Reel FX Animation Studios for Warner Bros., now moving to premium video on demand (PVOD) instead of theatrical release, the studio had to think fast to devise new ways of getting the word out.
     Social media had always been a big part of the plan, and those assets rolled out as intended. A TikTok video featuring an animated Scooby Doo quickly exploded, reaching as many as 5 billion views, and the studio also created a Mystery Machine Instagram filter as well as trailers, music videos and posters. 
    In this episode, ATK PLN’s Executive Creative Director Jose Sebastian Gomez and Managing Director David Bates discuss what it takes to create a massive content strategy and see it through to the end even if you encounter a global pandemic along the way.

    • 40 min
    How Fuse Taps Into Gen Z, Millennials' Need for Empowerment

    How Fuse Taps Into Gen Z, Millennials' Need for Empowerment

    Brands that empower their consumers can find it has a positive impact on their business, Fuse Media found in its latest demographic study.

    In this episode, Fuse Media Head of Marketing Mark McIntire takes on empowerment and brand purpose, topics that are particularly relevant right now. He also discusses why Fuse’s Future History Month and Be Change campaigns have been effective, how Fuse managed to change out its messaging so quickly and what’s on the horizon for the youth-focused brand.

    • 36 min

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4.7 out of 5
3 Ratings

3 Ratings

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