100 episodes

The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global

The Daily Brief Podcast | Promax The Daily Brief Podcast | Promax

    • Management
    • 4.7 • 3 Ratings

The Daily Brief, brought to you by global entertainment marketing association Promax, delivers original reporting, newsmaker interviews, and the latest creative work for entertainment marketing and design professionals. Find out more: http://www.promax.org or on social media @promax_global

    Garen Van De Beek, Lori Shefa Open Door to RM 15

    Garen Van De Beek, Lori Shefa Open Door to RM 15

    Garen Van de Beek and Lori Shefa worked together for 23 years marketing and promoting hit shows at CBS. When both were leaving the company last spring, they decided they would prefer not to leave each other. So they launched new agency RM 15 (pronounced “room 15”) after the basement office they shared for years at CBS TV City in Los Angeles. Van de Beek and Shefa have a lot to say about the business of marketing network TV and about the changes that have arrived due to digital and streaming.
    In this fun and wide-ranging conversation, they also reveal a few other nuggets, such as “what those digital people whose offices were on the roof of CBS doing for all those years” and “why showrunners and network executives should first talk to the marketing people before naming their shows.” (Looking at you, The Good Wife. Great show, less great title.) Tune in to this episode to hear more tidbits drawn from the more than 50 years of experience shared by these two pros.

    • 48 min
    How Cultique Will Work at the Speed of Culture

    How Cultique Will Work at the Speed of Culture

    Linda Ong and Sarah Unger have joined forces to launch Cultique, which will craft custom cultural insights for forward-looking businesses. In this episode, Ong and Unger discuss their vision for the venture, which becomes its own boutique brand under the Civic umbrella.

    • 24 min
    Why mOcean Launched O2

    Why mOcean Launched O2

    Allan Gungormez, SVP, strategy, mOcean joins to discuss why the Los Angeles-based creative agency (and three-time Promax Agency of the Year) decided it was necessary to expand its offerings into social and digital strategy.

    • 33 min
    Michael Vamosy's Vision for New Agency Fathom

    Michael Vamosy's Vision for New Agency Fathom

    Michael Vamosy has been on all sides of entertainment marketing, having led teams on the network side at Fox, FX and Starz and on the agency side at Stun. Now he’s launching his own agency, Fathom, in partnership with SmithGeiger. In this conversation, Vamosy chats about his vision for his new agency, what makes it a little different and how he came to this point of view.

    • 48 min
    Esther Weinberg on the New Leadership

    Esther Weinberg on the New Leadership

    Leadership expert Esther Weinberg joins to discuss Promax's new leadership program, Promax Next, that she specifically developed to help high-potential managers move to the next level in their careers and to help their teams and organizations do as well.

    • 42 min
    Loyalkaspar's Beat Baudenbacher on the Power of Symbols

    Loyalkaspar's Beat Baudenbacher on the Power of Symbols

    It’s arguably been a summer of symbols, starting with the death of George Floyd on Memorial Day, rejuvenating the #BlackLivesMatter movement; to watching the simple face mask become the symbol of a nation divided; to seeing iconic but problematic brands, such as Aunt Jemimah, Uncle Ben, the Washington Redskins and several more get pulled from their previously public-facing positions.
    What it all proves is that symbols have power and that people need to think about the nuances of what those symbols mean before just blithely accepting them. In a conversation recorded just after July 4, Loyalkaspar Chief Creative Officer Beat Baudenbacher joins to talk about the power of symbols and what that power means for brands. rjhxEzyE92abvR2yts1C

    • 46 min

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4.7 out of 5
3 Ratings

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