The Daily Coffee Pro Podcast by MAP IT FORWARD MAP IT FORWARD

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing.

The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage.

The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine.

Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets.

00:00 Understanding Frost's Impact on Coffee Production
00:17 Coffee Consultant Workshop
01:59 Exploring Brazilian Coffee in 2024: Challenges and Realities
05:15 The Specialty Coffee Dilemma: Quality vs. Market Trends
14:02 Navigating the Frost Aftermath in Brazilian Coffee Farms
24:26 The Future of Coffee Pricing and Quality in Brazil
30:39 Closing Thoughts and Next Episode Teaser

Connect with Jonas here:
https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this final episode of the podcast series, Kat and Lee explore the hope within the coffee industry. They touch on various topics including standing up against manipulative individuals, the vast opportunities for leadership and innovation in coffee, and the exciting shift towards younger generations like Gen Z entering the field.

The episode highlights the struggles and potentials in coffee production, the impacts of climate change, and the importance of community and curiosity.

Lee and Kat reflect on their experiences and the hard work required to make a positive impact in the industry.

Furthermore, the episode provides insights into navigating challenges with empowerment and hope. Kat, representing RoasterKat and Coffee People Zine, shares her journey and emphasizes the creative force within the coffee community.

The podcast concludes on a note of encouragement for listeners to pursue their passions and contribute to a brighter future in coffee.

00:00 Empowering Voices in the Coffee Industry
00:54 Sponsored Message: Becoming a Coffee Consultant
01:51 Finding Hope in Coffee's Future
08:24 Navigating the Challenges of the Coffee Industry
09:39 The Role of Curiosity and Confidence in Coffee Careers
11:19 The Impact of Community and Personal Growth
18:28 Concluding Thoughts and Where to Find Kat

Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the podcast series, Kat and Lee discuss the intentionality behind creating content, contrasting those who aim for recognition and fame with those who seek to disseminate useful information and education.

Kat shares her journey of starting without a structured plan, focusing instead on sharing her learning and answering questions from both her audience and herself.

The episode delves into challenges like dealing with copied content without consent, the trap of seeking validation through social media, and the dilemmas around sponsorship and maintaining authenticity.

Additionally, they explore the notion of success in social media being measured by the education and value provided to the audience rather than mere likes or views.

00:00 The Philosophy Behind Content Creation
00:27 Sponsored Segment: Becoming a Coffee Consultant
01:06 Introduction to the Episode and Guests
01:17 Exploring Intentions and Approaches in Content Creation
01:57 The Journey of a Content Creator in the Coffee Industry
06:12 Sharing Knowledge vs. Seeking Fame on Social Media
07:18 The Ethics of Clickbait and Social Media Marketing
12:39 Navigating Sponsorships and Authenticity
22:45 Looking Forward: Values-Driven Business and Upcoming Partnerships
24:33 Closing Remarks and Anticipation for the Next Episode

Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the podcast series, Kat and Lee discuss the complex dynamic between coffee roasters and producers.

They emphasize the importance of not imposing roasting methodologies onto producers, especially given the producers' extensive experience and experimentation with processing methods.

The episode highlights the detrimental effects of roasters dictating practices without understanding local contexts or the potential harm to the environment, using the example of introducing Koji in Colombia.

Furthermore, it advocates for respectful, curious engagement with producers, urging industry professionals to visit origins to better appreciate the coffee cultivation process and foster meaningful connections.

The conversation also criticizes certain social media behaviors that distract from the crucial issues facing coffee producers.

Overall, the episode stresses the benefits of learning and partnership over imposition in the coffee industry.

00:00 Navigating the Fine Line: Sharing Knowledge Without Dictating Practices to Coffee Producers
00:36 Workshop: How to Coffee become a Coffee Consultant
01:14 Ego in Coffee: A Five-Part Series Discussion Begins
01:29 The Delicate Balance: Roasters, Producers, and the Art of Suggestion
02:02 Learning from the Best: The Impact of Education on Coffee Processing
03:16 The Power of Sharing: Leveraging Social Media for Coffee Education
04:54 Innovation vs. Tradition: Exploring Experimental Fermentation in Coffee
05:46 The Ethical Dilemma: Influencing Production Without Overstepping
09:48 Partnership Over Dictatorship: Navigating Business Relationships in Coffee
16:46 The Value of Origin Visits: Enhancing Understanding and Connections
21:45 Content Creation with Intention: Building Meaningful Connections
23:19 Wrapping Up and Looking Forward

Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the podcast series, Lee and Kat discuss the prevalent issues of gatekeeping and lack of transparency within the coffee industry.

They explore the secretive nature of coffee roasting and sourcing, and Lee shares a personal story about challenging misinformation in a popular online coffee publication.

The episode highlights the importance of open communication and sharing knowledge to foster industry growth, using @roasterkat's Instagram as an example of demystifying the coffee roasting process.

It also touches on the topic of cultural palettes and how perceptions of flavors, like raspberries and blackberries, can vary widely, suggesting a broader conversation about ego, education, and inclusivity in coffee tasting and production.

00:00 Unlocking the Secrets of Coffee Roasting
00:28 Sponsored Message: Become a Coffee Consultant
01:06 Introduction to the Ego in Coffee Series
01:17 The Problem with Gatekeeping in the Coffee Industry
05:36 The Power of Transparency and Sharing Knowledge
11:14 The Fascinating World of Coffee Tasting and Cultural Palates
17:00 Closing Thoughts and Invitation to the Next Episode

Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is well-known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".

In this episode of the series, Kat and Lee discuss the pervasive issue of ego within the coffee industry. The conversation delves into how competitions and the desire for success can be both a positive drive and a potential trap for ego inflation.

They also explore the impact of social media platforms and the importance of using them responsibly to educate and empower rather than perpetuate gatekeeping.

Kat shares her journey from starting as a roaster's apprentice to becoming a recognized coffee educator and founder of the Coffee People Zine, highlighting the challenges of finding credible roasting information and the importance of making learning accessible to everyone.

Additionally, the discussion touches on the benefits of competitions in producing countries and the need to create platforms that foster community and learning without the downsides of competition.

The episode also addresses the fine line between striving for success and succumbing to ego-driven motives, underscoring the complexities of personal motives and community impact in the coffee industry.

00:00 Exploring the Ego in the Coffee Industry
00:14 Sponsored Segment: Becoming a Coffee Consultant
00:53 Introducing the Series and Special Guest Kat Melheim
01:16 Kat Melheim's Journey in Coffee Education
06:57 The Role of Ego in Coffee Competitions and Business
08:54 Navigating the Tightrope of Ego and Marketing
15:19 The Impact of Competitions on Personal Growth and Community
19:50 Building Alternatives to Competitions in the Coffee Industry
22:06 The Challenges of Creating Impactful Projects Without Ego
23:42 Teaser for the Next Episode: Gatekeeping and Transparency

Connect with Kat here:
https://www.instagram.com/roasterkat
https://www.youtube.com/@roasterkat

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops