9 episodes

Hello and welcome to the Dark Social Marketing Podcast brought to you by Frictionless Social.

If you’re interested in WhatsApp, Snapchat, WeChat, Kik, Facebook Messenger, Yikyak as well as chatbots and all of the other dark social platforms out there then this is the digital marketing podcast for you.

In this first episode, we’re going to start at the beginning. We’re going to talk about what exactly is Dark social and why it’s both the biggest challenge facing marketers at the start of the 21st century and how they can think about how to make the most of it, because we firmly believe there are huge opportunities for any companies and organisations who get it right.

The 'Dark Social Marketing' Podcast Frictionless Social

    • Business

Hello and welcome to the Dark Social Marketing Podcast brought to you by Frictionless Social.

If you’re interested in WhatsApp, Snapchat, WeChat, Kik, Facebook Messenger, Yikyak as well as chatbots and all of the other dark social platforms out there then this is the digital marketing podcast for you.

In this first episode, we’re going to start at the beginning. We’re going to talk about what exactly is Dark social and why it’s both the biggest challenge facing marketers at the start of the 21st century and how they can think about how to make the most of it, because we firmly believe there are huge opportunities for any companies and organisations who get it right.

    EP9: The Rise of the Hidden Influencer

    EP9: The Rise of the Hidden Influencer

    Paul and Jon discuss Hidden Influencers and the important role they can play within your marketing and advertising campaign.

    • 8 min
    EP8: WhatsAppening in the World of Dark Social Marketing

    EP8: WhatsAppening in the World of Dark Social Marketing

    Paul and Jon discuss latest developments in the world of dark social marketing including payments within WhatsApp and Facebook's fine from the EU.

    • 10 min
    EP7: Mark Zuckerberg comes out of the Dark Social closet

    EP7: Mark Zuckerberg comes out of the Dark Social closet

    Zuckerberg's recent Facebook 'manifesto' signals that the company is making a big play on small, interpersonal 'Hidden' social messaging.
    The Dark Social Marketing Podcast brought to you by Frictionless Social - www.frictionless.social

    • 10 min
    EP6: Dark Social and Politics

    EP6: Dark Social and Politics

    In this episode, Paul and Jon discuss how Dark Social will reinvent the social movement and political campaigns.
    The Dark Social Marketing PodCast brought to you by Frictionless Social - www.frictionless.social

    • 10 min
    EP5: Dark Social Hot Seat

    EP5: Dark Social Hot Seat

    Hello, and welcome to Episode 5 of the Dark Social Marketing PodCast brought to you by Frictionless Social.
    In this episode, Paul and Jon quiz each other on how four very different companies can make the most of Dark Social Marketing.

    • 12 min
    EP4: The Who, What and How of WhatsApp

    EP4: The Who, What and How of WhatsApp

    Hello, and welcome to Episode 4 of the Dark Social Marketing PodCast brought to you by Frictionless Social. If you’re interested in WhatsApp, Snapchat, WeChat, Kik, Facebook Messenger, YikYak as well as chatbots and all of the other dark social platforms out there then this is the digital marketing podcast for you.
    In this fourth episode, we’re going to talk about WhatsApp, the implications of Facebook acquisition and the recent announcement about sharing data with Facebook. We will also discuss what brands have used WhatsApp for Dark Social Marketing and what the developments to expect from WhatsApp.

    • 12 min

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