23 episodes

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.

Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.

The Data-Driven Marketer Openprise

    • Business
    • 5.0 • 9 Ratings

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.

Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.

    Welcome to the Chatty World of Intelligent Virtual Assistants w/ Amanda DePaul

    Welcome to the Chatty World of Intelligent Virtual Assistants w/ Amanda DePaul

    The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot. 
    In this episode, I interview Amanda DePaul, Sr. Director of Demand Generation & Integrated Marketing at Conversica, all about:
    Why you need an intelligent virtual assistant How to get buy-in from your inside sales team  How to give your intelligent virtual assistant some context to help ensure engaging Conversations For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.

    • 26 min
    Media Monitoring: What to Measure in 2021w/ Julien Cerutti

    Media Monitoring: What to Measure in 2021w/ Julien Cerutti

    Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house.
     
    Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more.
     
    In this episode, I interview Julien Cerutti, Global Senior Director, Meltwater Enterprise, about all things media monitoring.
     
    What we talked about:
    Media intelligence transformation What to measure in media monitoring Building out your 2021 dashboards
    For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.

    • 17 min
    High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg

    High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg

    Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens.
     
    How do we keep people engaged online when they’re doing everything they can to cut back on screen time?
     
    Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021.
     
    What we talked about:
    Addressing the digital event slump Two direct mail problems and solutions Gathering pieces of the attribution puzzle Sales and marketing alignment  
    For more interviews from the Data-Driven Marketer podcast, check us out on The Data-Driven Marketer, or on Apple Podcasts or at  this link.

    • 26 min
    Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami

    Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami

    2007 was a big year! 
     
    It’s the year Apple introduced the iPhone to the world. 
     
    It is also the year that InMobi was founded. 
     
    Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief. 
     
    Today, they are a global organization with 19 offices around the world. 
     
    Supriya Goswami, VP & Global Head of Marketing for InMobi joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on by COVID-19.
     
    With a strong background across the marketing space, and experience running teams across the globe, Supriya brings a high level of global thought leadership to the table.
     
    What we talked about:
    - Global mobile trends 
     
    - How COVID-19 is influencing behaviors
     
    - What companies are doing to adapt to evolving changes
     
    Additional Resources:
     
    https://www.inmobi.com/  
     
    This post is based on an interview with Supriya Goswami of InMobi.

    To hear the full episode, and many more just like it, subscribe to The Data-Driven Marketer podcast on Apple Podcasts, or our website.

    • 28 min
    Theoretical Physics and Your Buying Groups w/ Kerry Cunningham

    Theoretical Physics and Your Buying Groups w/ Kerry Cunningham

    Who’s visiting your website? 
     
    You might think you’ve got a grasp on the prospects that are visiting. 
     
    The ones that are showing interest in you. 
     
    And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right? 
     
    Not necessarily. 
     
    Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means. 
     
    Thankfully, there are brilliant people like Kerry Cunningham in the world. Kerry is the VP and Principal Analyst at Forrester, as well as our guest on this week’s episode of The Data-Driven Marketer. 
     
    He helps shed light on: 
     
    - Why buying groups are so often overlooked
     
    - What you can be doing to make the best use of your anonymous traffic 
     
    - What a 100+ year old Nobel Prize-winning physicist has to teach us about creativity
     
    For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.

    • 28 min
    Digital Marketing and ABM During COVID-19 w/ Janet Polyakov

    Digital Marketing and ABM During COVID-19 w/ Janet Polyakov

    We are truly in the middle of a once-in-a-lifetime set of circumstances. 
    With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question:
    “How do we do ABM in the middle of a pandemic?” 
    It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business. 
    On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of Growth and Product Marketing at Terminus, and in this episode, we talk all about:
     
    ABM at Terminus and what sets it apart The Ideal Customer Profile, and why it should be at the top of your list of priorities What you can be doing in this new economy to keep your ABM relevant. 
    For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.

    • 27 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Skeptikal_grrl ,

Great insights!

As marketers, we live and die by the data. Allen and his guests offer thoughtful insights into how to get the most out of data-driven technologies--or when it makes sense to take a more personal approach. Allen's guests range from industry legends to unsung heroes, but either way, there's something for all of us in every episode.

Mkter415 ,

Direct, Unfiltered Content by the Experts

Great webcast with practical info done by marketing ops and demand gen professionals

stephenecarter ,

Tons of Value

Data is a huge challenge today, and this show tackles it with passion. I can't wait to see where it goes. being on the production team, it's been neat to see it take shape, and now launch into the wild!

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