9 episodes

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.

Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.

The Data-Driven Marketer Openprise

    • Business
    • 5.0, 9 Ratings

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.

Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Skeptikal_grrl ,

Great insights!

As marketers, we live and die by the data. Allen and his guests offer thoughtful insights into how to get the most out of data-driven technologies--or when it makes sense to take a more personal approach. Allen's guests range from industry legends to unsung heroes, but either way, there's something for all of us in every episode.

Mkter415 ,

Direct, Unfiltered Content by the Experts

Great webcast with practical info done by marketing ops and demand gen professionals

stephenecarter ,

Tons of Value

Data is a huge challenge today, and this show tackles it with passion. I can't wait to see where it goes. being on the production team, it's been neat to see it take shape, and now launch into the wild!

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