46 episodes

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help you build a more effective, efficient Go-to-Market engine. Tune in if you are a: B2B CRO, RevOps leader or any one else passionate about GTM!

The Data Room scaleMatters

    • Business
    • 5.0 • 32 Ratings

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help you build a more effective, efficient Go-to-Market engine. Tune in if you are a: B2B CRO, RevOps leader or any one else passionate about GTM!

    Go-to-Market Reporting to the Board

    Go-to-Market Reporting to the Board

    Scott shares his experience as a 5-time CEO as well as an independent Board director on multiple companies. Some highlights from this episode include:

    Challenges - Why is BOD reporting so challenging and cumbersome for VC/PE backed companies?

    Perspective - What are the responsibilities of the Board and what do they need to know to execute those responsibilities?

    Frequency - what to report on a monthly basis vs. quarterly basis

    Content - what to include (and not include) in your BOD meetings?

    • 12 min
    How Contextual Go-to-Market Reporting Improves Operations and Outcomes

    How Contextual Go-to-Market Reporting Improves Operations and Outcomes

    Noisy KPI dashboards & static scorecards have made us all numb to data. Nothing jumps out as actionable. That's why we need CONTEXT.

    In Episode 22 of The Data Room, Scott Stouffer explores the five key elements of context that make Go-to-Market reporting actionable so you can improve operations and outcomes.

    Time
    Plan
    Benchmarks
    Relative Impact
    Journey Relationship

    • 17 min
    What's the Best Way to Build RevOps: In-house vs. Outsourced vs. Hybrid

    What's the Best Way to Build RevOps: In-house vs. Outsourced vs. Hybrid

    Here's what we cover in Episode 21:

    3 choices for building a comphrensive RevOps function
    5 factors to consider when choosing the right approach 

    • 12 min
    RevOps Done Right for B2B Companies in Growth-Mode

    RevOps Done Right for B2B Companies in Growth-Mode

    TL;DR - You can't build RevOps properly with just one person!

    In Episode 20 we'll cover:

    2 core requirements for RevOps
    5 skill sets you need in RevOps

    • 17 min
    Tangible Ways RevOps Improves Your Probability of Success as a Growing B2B Company

    Tangible Ways RevOps Improves Your Probability of Success as a Growing B2B Company

    B2B companies face an uphill climb when it comes to scaling. There’s a sizable amount of risk that these companies must address in order to grow and potentially raise more funding.

    In this episode, scaleMatters CEO and Co-Founder Scott Stouffer shares his insights into the tough journey that startups face and how they can navigate this journey efficiently and effectively:

    The odds that startups face to get past the initial seed stage (0:48)
    Why product/market/message fit is important and how to find it (4:10)
    How to build a scalable and repeatable go-to-market engine after seed stage (9:07)
    The importance of RevOps when fighting the odds of scaling (15:31)

    • 21 min
    Data Analyst or RevOps Leader: Who's the First Hire for B2B Startup CEOs?

    Data Analyst or RevOps Leader: Who's the First Hire for B2B Startup CEOs?

    You’re a growing B2B company with some traction and some initial customers. Should you hire a RevOps leader or a business analyst to help with your go-to-market engine?

    Ideally, you’d have enough capital to hire both, but that’s rarely the case.

    In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder, reviews the case for hiring a RevOps leader or a business analyst.

    He reviews:

    - The data that CEOs need when they’re growing an early-stage business (1:17)

    - What data is useful for determining what strategies are most effective vs. least effective (2:42)

    - The core tech stack that B2B companies should invest in (6:07)

    - Why RevOps is so popular for managing your tech stack (7:07)

    - The differences between a RevOps leader and a business analyst (10:!2)

    • 14 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

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