469 episodes

The car business is rapidly changing and modern car dealers are meeting the demand. Join Michael Cirillo on The Dealer Playbook podcast which features expert interviews, actionable advice, and insights that will help you create a thriving career and life within the retail automotive industry. 

The Dealer Playbook Michael Cirillo

    • Business
    • 4.9 • 107 Ratings

The car business is rapidly changing and modern car dealers are meeting the demand. Join Michael Cirillo on The Dealer Playbook podcast which features expert interviews, actionable advice, and insights that will help you create a thriving career and life within the retail automotive industry. 

    George Nenni: Mastering Google My Business For Car Dealers

    George Nenni: Mastering Google My Business For Car Dealers

    George Nenni is the founder of Generations Digital and is a highly-sought after expert when it comes to helping dealers eliminate advertising waste and maximize their marketing dollars. In this episode, George reveals practical tips for dealers to fully utilize Google My Business listings to win more business.
    What we discuss with George Nenni:
    Why Google My Business is a critical element for car dealers. It's free to have a listing, and when properly optimized, dealers can get massive exposure and soak up search results placements on Google search engine.
    Why 3rd party listing sites are still a good bet in today's vehicle marketplace. 
    Dealers should have multiple GMB (Google My Business) listings for each department. From fixed ops to body shops, sales and finance, dealers can leverage multiple listings to gain deep links to the various services they offer.
    Why dealers need to have a website even in 2021 and beyond. There is a lot of chatter about how dealer websites are going obselete with programs like Instgram shopping or Facebook shops and inventory listings, but your dealership website provides a critical marketing avenue to educate and build authority.


    Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

    Thanks, George Nenni!
    If you enjoyed this conversation with George Nenni, please let him know by clicking on the links below and sending him a message.
    Click here to thank George Nenni on LinkedIn 
    Click here to let Michael know about your number one takeaway from this conversation

    • 29 min
    The Power Of Influence w/ Shaahin Cheyene

    The Power Of Influence w/ Shaahin Cheyene

    Shaahin Cheyene, CEO of Accelerated Intelligence, explains that despite everything going on in the automotive industry today, influence is the most powerful element of driving sales. 
    Car dealers are competiting against big tech, electrification, direct-to-consumer buying models, and many more carmageddon-level events. Disription is not new, and Shaahin explains how car dealers can overcome adversity and rise to the next level. 
    Click here to listen to the full episode featuring Shaahin Cheyene

    • 5 min
    Shaahin Cheyene: Create A Mindset To Overcome Anything

    Shaahin Cheyene: Create A Mindset To Overcome Anything

    Shaahin Cheyene is considered one of the leading global minds on what's next in e-commerce, Amazon and the internet. He is described as the "Willy Wonka of Generation X" by the London Observer and Newsweek and is one of the most forward thinkingers in business. Shaahin joins the show to share how car dealers can overcome the various obstacles in their path, from direct-to-consumer car sales to electrification and competiting against big tech.
    What we discuss with Shaahin Cheyene: 
    Shaahin explains the mindset required to take your book of business to the next level. He left home at the age of 15 and took his business to a billion dollars pre-internet.
    The thing that led Shaahin to success was overcoming adversity after adversity and creating a mindset where you can overcome anything. If you can overcome the most challenging things in your life, you can do anything you want in business.
    The difference between electric vehicles and petrol-powered vehicles. Shaahin submits that EVs are an appliance rather than being an actual vehicle. Shaahin built one of the first electric Porsche's out there.
    When you are sleeping, your enemies are planning your demise. We're facing an industry that is being disrupted by an appliance. The automotive industry needs to pick an identify and go all in.
    Shaahin walks through the 3 steps to solving any probelm. Knowledge, courage and action.  


    Like this show? Please leave us a review here — even one sentence helps! Consider includin g your LinkedIn or Instagram handle so we can thank you personally!  
    Thanks, Shaahin Cheyene!
    If you enjoyed this episode with Shaahin Cheyene please let him know by clicking on the links below and sending him a message.
    Click here to thank Shaahin Cheyene on Instagram 

    • 29 min
    Is There An End To The Chip Shortage? w/ Mike Colleran

    Is There An End To The Chip Shortage? w/ Mike Colleran

    Mike Colleran, corporate vp at Nissan Motor Company explains how Nissan is looking to mitigate the dependency and risk surrounding chip shortages moving into the future.
    Listen to the full episode featuring Mike Colleran here

    • 6 min
    Mike Colleran: How Nissan Is Tackling Current Auto Industry Challenges

    Mike Colleran: How Nissan Is Tackling Current Auto Industry Challenges

    Mike Colleran is the corporate vice president at Nissan Motor Company, a role he was appointed to in June 2020. Previously, he was the chairman of INFINITI Motor Company and was responsible for managing the brand, business operations, and all marketing/sales for INFINITI globally. 
    What we discuss with Mike Colleran:

    Mike talks about the shifts that he's observed during his 30+ year career in the automotive industry. The most impactful shift being the transformation from internal combustion engines to electric vehicles. 
    Where manufacturers once employeed mechanical engineers, there is a shift to chemical engineers.
    The transformation began to accelerate back in 2008, when companies moved from high over heads to more streamlined business operations.
    Mike explains that the highest priority for retail dealers over the next 3, 5, and 7 years needs to be delivering a world-class customer experience. In a world where fixed costs add pressure, the challenge will be delivering that incredible experience while managing fixed costs.
    How far ahead do automakers look to the future? Nissan has been preparing for electrification for years when it released the first iteration of the Nissan Leaf.
    As a retired Marine Captian, Mike shares how the marine's motto of "Semper Fi" has impacted the way he leads, builds, and trusts his team.
    How are automakers seeking to mitigate chip shortages from happening again in the future?
    Are OEMs conspiring to get rid of the dealer network?

    --
    Like this show? Please leave us a review here — even one sentence helps! Consider includin g your LinkedIn or Instagram handle so we can thank you personally!
    --
    Thanks, Mike Colleran!
    If you enjoyed this conversation with Mike Colleran, please let him know by clicking on the links below and sending him a message!
    Click here to thank Mike Colleran!

    • 23 min
    Avoid Risk: At-Home Car Deliveries

    Avoid Risk: At-Home Car Deliveries

    Car dealers are aiming to provide a "Carvana-Like" experience, but what are the risk issues that dealers will face moving into a remote retail environment?
    Tom Kline, founder of Better Vantage Point explains the "Home Solicitation Act" and why dealers need to be aware of it. 
    It may not be as simple as just delivering vehicles or "selling" vehicles at the car shoppers' place of residence. 

    Listen to the full episode with Tom Kline here 
    Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

    • 4 min

Customer Reviews

4.9 out of 5
107 Ratings

107 Ratings

ChrisJMartinez ,

True Professional

Michael asks good meaningful questions to get real information out of his guests. A true professional and on top of his game.

Port City Chiro ,

For more than just car dealers

Michael’s voice should be across every platform, as a voice of reason and someone who can ask tough questions and still make you laugh. Looking forward to more of this season!

Profit Wise ,

Awesome podcast, awesome host

Michael asks great questions and is very selective about the guests he invites.

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