The death of the free strategy session‪.‬ Turn Advertising Into Business Growth With Charles Kirkland

One of the most common things we see going wrong with service and technology businesses is the offer of the free 30 minute strategy session. This worked wonders when people weren’t exposed to it as often as they are now. But let’s face it you’re trying to get 30 minutes of the most precious commodity any business owner has. In fact it’s the one thing nobody has enough of, they definitely don’t want to share it with a Stranger for 30 minute sales pitch. In today’s podcast I’m going to share a simple and easy solution to generating all the strategy session you could ever want by not giving away a strategy sessions on the front of your offers. Yes I know this will be controversial and there’s always going to be someone who argues that what they’ve got works great. Great more power to you, but from being in the trenches every day working with multiple clients I have my finger on the pulse of what’s working

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