The Death of VSLs (And How to Win in 2026)

Are VSLs dead? Definitely the ugly ones.

In this episode of The Scaling Lab, Jairet Crum explores the evolving landscape of direct response funnels, focusing on the shift from VSLs to LTV-focused strategies. 

Using insights from a private Meta report, he unpacks the challenges and opportunities faced by VSLs as consumer habits change, emphasizing the importance of trust and transparency.

Jairet provides insights into the decline of VSLs, the rise of alternative funnels(i.e., quiz pages, funnel pages), and the need for brands to diversify their strategies to enhance customer experience and long-term value.