33 episodes

Conversations with association thought leaders that get under the surface of the latest headlines. By focusing on one overarching issue per episode this series is the perfect antidote to the age of information overload.

The Deep Dive Podcast Association Meetings International

    • Business

Conversations with association thought leaders that get under the surface of the latest headlines. By focusing on one overarching issue per episode this series is the perfect antidote to the age of information overload.

    Kai Hattendorf talks NCZE

    Kai Hattendorf talks NCZE

    Ami editor James Lancaster talks to Kai Hattendorf, CEO of UFI, the global association of the exhibitions industry, about the meeting industry's efforts to combat climate change.
    See omnystudio.com/listener for privacy information.

    • 26 min
    Nienke van der Malen: associations have switched from reactive to proactive

    Nienke van der Malen: associations have switched from reactive to proactive

    Nienke van der Malen, CEO of Conferli, talks AMI Editor James Lancaster through research which shows associations are being more proactive when it comes to choosing where to meet.

    1:30 ‘Headache’, ‘time-consuming’, ‘complex’ – these are the words you hear when you talk to associations about the tender process.

    2:51 In most cases there is no standard tender process in place.

    4:27 Only 30 per cent of associations require a local host.

    5:10 There’s been a switch. Associations are now proactively approaching destinations

    5:40 There’s been a huge switch from destination branding to eco-system branding

    8:00 Associations see hybrid as two different tenders – and they don’t like it!

    11:20 We have a long way to go communicating what we can do

    13:50: Nowadays the bidding process is still very political

    18:10: I remember losing a bid to another city where the president had proposed to his wife!
    See omnystudio.com/listener for privacy information.

    • 20 min
    Loren Edelstein on Roe v Wade

    Loren Edelstein on Roe v Wade

    AMI editor James Lancaster talks to Loren Edelstein, VP Content Director at Northstar Meetings Group, about how Roe v Wade could affect where associations choose to meet.
    See omnystudio.com/listener for privacy information.

    • 27 min
    William Thomson on Event Tech

    William Thomson on Event Tech

    1:35 We got carried away with all the money that was going into event technology.

    4:30 (But) virtual will play an incredibly important role through this decade.

    9:07 There's still a big role for innovation and doing things differently.

    11:47 Hybrid isn't the answer to any of the big problems facing meeting planners. 

    19:09 So many people were so bad at doing virtual that they're not going back. 

    25:00 We would miss something as a species if we didn't meet, but we got to complete redesign our events so they're much more sustainable.

    27:18 Look at the content you want to cover and if it's only going to take two days just run it for two days, not three days because that's what you did last year.

    30:30 There are lots of histories of people who have marched into extinction. The difference now is we know what we're doing.

    35:20 We ran a meat-free conference for two days and not only did no one criticise. No one noticed

     

     
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    • 43 min
    Marc Mekki on Innovation

    Marc Mekki on Innovation

    ‘The ship is not safe in harbour. There is no harbour’ – 2:15

    ‘Innovation is a mental framework’ – 5:00

    ‘At its core innovation is the most enjoyable thing to do’ – 8:00pm

    ‘Perfectionism is an override of our natural state’ 11:20pm

    ‘We need 50 per cent contemplation 50 per cent execution’ – 15:00

    ‘Most technology is completely underleveraged’ – 18:50

    ‘Be the forbearers of vulnerability’ 22:00
    See omnystudio.com/listener for privacy information.

    • 26 min
    "Smart associations are happier with smaller audiences," Martin Sirk

    "Smart associations are happier with smaller audiences," Martin Sirk

    1:30 For most events, Covid is effectively over. We’ve decided that we simply have to get going.

    6:05 There a desire to reengineer meetings and make them as impactful as possible. I think that’s the great thing to come out of this.

    6:20 The association being formed now would never dream of describing themselves as associations.

    9:28 Once you have remote organisations there is a real need for face-to-face meetings.

    12:24: I don’t really believe in hybrid events…as such.

    15:20 Smart associations are being much more careful about how they run their online meetings. They’re not chasing numbers. They’re happier with smaller audiences.

    16:30: We’re heading into an era where we’re going to have to justify every tonne of carbon we generate. So, we have to become much better at expressing the purpose of the meeting.

    21:38: It’s untenable not to take action against official Russian organisations at the moment, but leaving the door open for individual Russian academics is really important.

    23:49:  I worry that there are big trends towards moving into separate blocks, which will stop scientific flow. We are dealing with issues that don’t respect national borders.

    25:20: If you’re booking up association meetings three-five years in advance. 10 per cent inflation is a monster. Even a year out it can destroy your bottom line.

    27:00 If you’re in the meeting business all you can do is concentrate on what you do and not worry about the rest. There are going to be winners. There are going to be losers.

     
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    • 29 min

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