122 episodes

A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development.

We'll explore:
Best marketing and sales practices
Improving business processes
Attracting your ideal clients/customers
Striking YOUR perfect work-life balance
Business basics
Outsourcing for sanity
And so much more

Subscribe via email so you never miss an episode! http://bit.ly/2XMNoQp

The Defiant Business Podcast Ruthie Bowles

    • Business
    • 5.0 • 4 Ratings

A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development.

We'll explore:
Best marketing and sales practices
Improving business processes
Attracting your ideal clients/customers
Striking YOUR perfect work-life balance
Business basics
Outsourcing for sanity
And so much more

Subscribe via email so you never miss an episode! http://bit.ly/2XMNoQp

    LinkedIn Stories: Connect With Your Network In a New Way

    LinkedIn Stories: Connect With Your Network In a New Way

    So last week, I opened up LinkedIn on my phone, and low and behold, what did I see? I have LinkedIn Stories now. LinkedIn has been rolling out LinkedIn Stories in different countries for the last several months, but I was actually pretty pumped when I saw it. What should you post in LinkedIn Stories? I like to do quick tips myself, and I've been actually doing this for a couple of weeks. I’ll find questions on Facebook or LinkedIn, and I'll create a quick 20-second video responding to them.

    Shownotes: https://defythestatusquo.com/2020/10/14/linkedin-stories/


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    • 21 min
    Content Resonance: The Sweet Spot of Content Creation

    Content Resonance: The Sweet Spot of Content Creation

    Today we are going to talk about content resonance. This topic is interesting because if you google it, there isn't actually anything there. And that's because this was an idea I stumbled upon when I was talking to Jennifer McGinley about what it takes to make great content. This was a bit before I got firmly entrenched with the idea of radical authenticity. So content resonance was actually a concept that came to me even before radical authenticity.

    Show notes: https://defythestatusquo.com/2020/10/02/content-resonance-content-creation-sweetspot/


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    • 13 min
    Your Expert's Portfolio

    Your Expert's Portfolio

    When we're talking about my method - the Radically Authentic Authority Marketing Method - I refer to something called the Expert’s Portfolio. Some people call this a speaker's resume, but it doesn't quite do it justice. I would recommend that you use a speaker's resume when it's requested, but you also want to use your Expert’s Portfolio. And most of the time, I default to the Expert's Portfolio.

    Show notes: https://defythestatusquo.com/2020/09/25/experts-portfolio/


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    • 13 min
    Radical Authenticity: The Key to a Stand-Out Authority Marketing Strategy

    Radical Authenticity: The Key to a Stand-Out Authority Marketing Strategy

    Today we’re going to be talking about a phrase I've been dropping a lot; radical authenticity. What does that mean? Well, let's think about what authenticity means. Authenticity means you're being genuine.

    What makes it so radical is that - especially in the spaces where I work, as a professional B2B person - we don't have a lot of authenticity. We talk about being authentic in such a way that "authentic" is almost a trite word among marketing professionals nowadays. That's why I felt like I needed to qualify that it needs to be radical authenticity.

    Show notes: https://defythestatusquo.com/2020/09/18/radical-authenticity-the-key-to-standing-out-online/


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    • 12 min
    Out-of-the-Box Ways to Repurpose Webinar Content

    Out-of-the-Box Ways to Repurpose Webinar Content

    Today, we’re going to talk about repurposing webinar content. So you came up with your idea, you marketed the webinar, you delivered it. It was great. The value was huge, and you're so happy with it. What now? Shouldn't you just create a gated, evergreen webinar?

    The big thing is that it’s evergreen and you're like, “This is so great!” It's wonderful, but there's no deadline.

    There's no scarcity. There's no compulsion. So what's going to drive people to watch that? So what if it's a lead gen piece?

    I think if you've built up some authority and you have a reputation for creating amazing content, then yes. That could potentially work out really well for you.

    But like I said, once the event is done, you hibernate. Once you're done hibernating, then you have to ask yourself, “How do I repurpose all of this wonderful content that I have?”

    So I'm going to share with you what I recommend to my clients, from what consumes the least amount of resources to the most.

    Show notes: https://defythestatusquo.com/2020/09/18/5-ways-to-repurpose-webinar-content/


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    • 22 min
    Don't Lose Before You Start: Content Marketing for Webinars

    Don't Lose Before You Start: Content Marketing for Webinars

    Today, we’re going to talk about virtual event marketing. This has been a crazy weakness and we've seen a lot more virtual events lately. There were a lot of webinars at the start of quarantine. And that was okay, but...I'm willing to bet you have been in a boring webinar in the last like 6 months. I have,  though I didn't stay there very long. I’m sure I am not alone.

    Shownotes: https://defythestatusquo.com/2020/09/03/content-marketing-for-webinars/


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    • 14 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Laura Pennington ,

Great show

Wonderful insights here!

Vicki O'Neill ,

Usable nuggets of information!

Ruthie provides nuggets of marketing knowledge on a daily basis that is helpful and actionable. A must listen if you're a marketer at any stage!

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