27 episodes

The podcast about how agencies can survive and grow in today's rapidly changing advertising and public relations business.

The Dendrocast The Dendro Group

    • Management & Marketing
    • 5.0, 8 Ratings

The podcast about how agencies can survive and grow in today's rapidly changing advertising and public relations business.

Customer Reviews

5.0 out of 5
8 Ratings
8 Ratings
laurenvg ,

One of my favorite industry podcasts!

Love this podcast! Zach takes timely topics and finds the perfect people in the industry to share their thoughts and insights to create truly thought-provoking conversations. This podcast is a staple on my morning commute and I’m always looking forward to hearing more!

C Hayden Gilbert ,

The most relevant podcast on the ad industry to date.

Zach brings timely insights and interesting topics to the forefront each week. The podcast is also really well produced. I’m an avid podcast listener and The Dendrocast is quickly becoming one that rises to the top of my cue each week. Well done, Zach! Keep making great content.

GoodGallagher ,

Great work Zach!

Awesome job brining this to life.

Regarding your episode on diversity, absolutely, agencies SHOULD hire people that reflect the communities they hope to represent, reach. Influence, etc. Same goes for leadership teams and nonprofit boards.

But I wholeheartedly disagree that you have to be the same gender/race/experiences as the topics we create communications for. I think it’s about empathy and research, which any professional should be able to do. Good advertising is like “method acting”, being able to think like or evoke emotions in the audience you’re trying to communicate with—whomever they may be. There are surely examples of agencies dropping the ball, but it’s not impossible.

I am an expert on ZERO of the clients I’ve worked on over the past 18 years, yet have penned compelling communications that resonate with people who are not exactly like me. Beyond reaching POC or LGBTQ, we try to connect with a wide range of tribes that we personally don’t belong to: rural ranchers, high-net worth donors, domestic violence survivors, immigrants and refugees. Anyone can care, listen, study, and translate audience insights into effective communications. And of course, never do it in a bubble, without getting input and feedback from those you’re speaking to.

~ RYAN

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