The Dental Marketer Michael Arias

If you do want to work with Patient News, they offer a free demographic analysis to help you find the PERFECT patients in your area by targeting your top consumer. Click the link here to get started! https://patientnews.com/market-analysis/‍‍In this week's Monday Morning Marketing episode, join us as we sit down with Karen Galley, a marketing expert from Patient News, a company that has played a pivotal role in guiding over 7,500 healthcare professionals through more than 75,000 successful marketing campaigns. Today, we delve into the world of Membership Plans and explore their remarkable impact on patient value. Karen shares a fascinating statistic: Membership plan patients are 73% more valuable than their non-member counterparts. We also dissect the critical issue of patient retention, pinpointing the feeling of indifference towards them as the number one reason patients leave practices. Furthermore, Karen emphasizes the significance of answering every call by revealing that missing more than even 5% of incoming calls could cost you dearly. Lastly, we delve deep into psychographics, unraveling the intricacies of understanding your potential patients' psychological profiles and crafting marketing strategies that resonate with them.

For an insightful discussion that could revolutionize your membership plan marketing game, don't miss this episode!‍You can reach out to Karen Galley here:Website: https://patientnews.com/
‍Other Mentions and Links:
Practice ZebraDelta Dental‍‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Karen, so talk to us about membership plans. How can we utilize this or what advice, suggestions, or methods can you give us that will help actually attract new Karen: patients with our membership plans? All right. Membership plans. That's a big topic and it works differently for every different practice.You know, it all starts with the data and it starts with your practice location and your geography. Every single practice is different. So patient news. We've been in 30 years. We're actually celebrating our 30th anniversary. And we specialize in direct mail marketing. We also have, the whole web and little bit of the social side as well.But the cornerstone, the backbone of our operation is practice zebra. And this is where the data is pulled from. So we've worked with 7500 on. More than 75, 000 campaigns, but this is where the data speaks to your marketing programs. I know we want to focus in on dental membership plans, so I did pull some interesting data for us. each practice is different, but on the whole, dental membership plan patients are more valuable. than your uninsured patients.So just looking at the overarching data, it can be quite significant. You know, one practice, for example, their uninsured patients have an annual value of 985. Their dental membership plan patients are 3, 528. So if you can convert more uninsured patients To your dental membership plan patients, 73 percent of the time, not 100 percent of the time, but 73 percent of the time you will generate more practice.revenue practice production. And those are the stats too. So it doesn't work that way for every practice. In some instances, the uninsured patients are actually more valuable. So the whole conversation about whether you want to push and promote the plan is really specific to your data, your metrics, your market area.And unless you have that data, You might be pushing something that is actually not helping you to achieve higher productivity, higher production. So you really have to, you know, sort of understand those metrics. Once you know that your dental membership plan patients are more valuable, then you look at ways to attract them.And t

Today we're going to introduce a game changer in the dental practice management software world...
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This is an innovative, all-in-one, cloud-based practice management software, and it offers an array of powerful features that are custom built for dentists by dentists ready to revolutionize the way you work. ‍If you are a start-up and decide to sign up with Oryx, they will NOT charge you a single dime, until you reached 200 active patients!⁠⁠They are partnering up with all startup practice owners and making sure you succeed, fast!⁠⁠ Click this link to schedule a FREE personalized demo and to see more on their exclusive deal!⁠‍‍Guest: Conor PerrinPractice Name: The Tooth Co.Check out Conor's Media:Website: https://thetoothco.com/Instagram: https://www.instagram.com/the.tooth.co/‍‍Other Mentions and Links:Meta AdsPowerPointBank of AmericaProvideWells FargoInvisalignGround Marketing CourseIndeedCurveWindows 95‍‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:
When starting a practice always follow HOW you want to practice first. Other peers may have great suggestions, but if you have to make the final call in the end!Open ended questions are ideal for getting to know patients and adding a personal touch. If you are asking all yes or no questions, it will be difficult to be engaging and relate to them.In school, if you study hard, you should be guaranteed a good grade. In business, working hard is important, but doesn't mean you'll be successful.To attract a premium price demographic, be sure your brand reflects high quality more than discounts to get potential patients in!Making an emotional connection to patients is essential for successful treatment acceptance.‍
Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)

Michael: all right, it's time to talk with our featured guest, Dr. Connor Perrin or Perron, how's it going, man? Conor: How are you going? Did I say Michael: it okay or no? Conor: technically, yeah, if you're saying it in the French way, it is Peron, but uh, American way, just Peron. Michael: Nice. Have you ever been to France? Is that where you're Conor: from? Did a trip once a couple of years back to Paris and then uh, South of France. Beautiful. Oh, man. Michael: Yeah. That's a spot out there. South of France. Awesome, man. So tell us a little bit about where you came from. You're past, you're present.What Conor: are you doing right now? So right now, I'm at my personal office right now. We just opened up a couple months ago, but I was born and raised in Orange County and I went to school at USC for undergrad and dental school finished up there and then stayed in L. A. For a couple years after I finished up and I knew that I always wanted to come back down this way.It's just always been home to me. when I got started with this process, I looked around in Newport Beach, Irvine. And decided upon this building. I felt like it was in a very easy to access area for a lot of people from different parts of Orange County. And yeah, the entire build out, getting the loan set up process wise probably took a little bit over a year.This is act

Get a Free Marketing Assessment with Gargle here!‍‍In this week's Monday Morning Marketing episode, we're thrilled to have Chelsea Brock from Gargle as our guest, continuing our research in the realm of Google Ads. Our focus today revolves around the critical theme of same day appointments and crafting the perfect ad campaign for your office. Chelsea shares expert insights on the episode, emphasizing the importance of specificity in your ads to effectively target your desired demographic. She also sheds light on the power of specific keywords like "Invisalign" while advising on alternative, budget-friendly options. Don't miss what Chelsea has to say about nurturing patient relationships by following up with those who book through your ads. Plus, discover the significance of having a dedicated landing page for your same day appointment ad and learn how to include all the crucial details in your ad copy, such as online scheduling, same day appointments, and hassle-free insurance acceptance. ‍Jump into the episode now to find how powerful same day appointment ads could be for your office!‍You can reach out to Chelsea Brock here:Website: https://gargle.com/
Email: chelsea.brock@gargle.com‍Other Mentions and Links:
Google AdsInvisalign‍‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: in three, Hey, Chelsea. So talk to us about Google ads. How can we utilize this or what advice suggestions or methods can you give us that will help us actually attract new patients Chelsea: immediately? Absolutely. Google ads are one of the best ways to bring new clients and patients into the practice, and you want to make sure that you're focusing on what your practice needs.We all want new patients coming in, but perhaps we need to focus on a specific procedure. Or most often my clients have holes in their schedule and they want to know, how do I get those bills? I don't want to see empty spaces. I want to be treating patients and getting production through the door.Most often we want to check in and make sure they're running the right type of ads. We want to make sure that they have an ad that is Reaching the right demographic meeting their geographical area, but also to fill those empty holes in the schedule, you need your patients to know that you're available when they need you.Most patients we know are great about coming in for appointments, but also most of them are not, and in an emergency situation, they're looking for who's available. So I always recommend if you're seeing a lot of empty holes on your schedule or if you are seeing that you just can't fill As much as you like perhaps you're bringing on a new associate You want to make sure that you have enough there of a patient base to help support them coming in and give them a good Start I always recommend running and what we call an same day appointment available ad This is going to promote That patient can get in and see you right away.They can see the same day. It also is A great opportunity to run within specific hours. wonderful part of Google Ads is you can change when that ad is running, what time it's reaching during the day. So we can be very specific to reach times that we do need emergencies available. Also, if you have any kind of an online booking, we want to make sure we're putting that in the add copy and definition and all of my clients that implemented this are seeing that within weeks, months, that's completed and they're not having the hold on their schedule.They're actually having to say, okay, wait, we're going to need to open more columns. I need to bring in another doctor or. They're even pausing the ad briefly or limiting the times that it's there. So that is always my first recommen

Ready to supercharge your patient influx? Click the link below to grab your FREE e-book now: "10000 Patients | Tested and Proven Methods to Bring in New Patients This Week!" Don't miss out on these game-changing strategies for your practice! 👇[Click here to download your FREE e-book]‍‍‍Guest: Jared WilliamsPractice Name: Lifetime DentalCheck out Jared's Media:Website: https://www.jaredwdds.com/Practice Website: https://www.mylifetimedental.com/5 Day 3rd Molar Challenge: www.3rdmolarsurgery.comHow to get Any Patient Numb -3rd Molar Edition! https://courses.smileaftersurgery.com/courses/LocalAnesthesiaInstagram: https://www.instagram.com/thejwmethod/YouTube: https://www.youtube.com/@thejwmethod508‍Other Mentions and Links:Federally Qualified Health ClinicVistaPrintThe SimpsonsEric ThomasDr. Ronni BrownPatreonCostcoChris Voss‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:
Just starting out Doctors often struggle with impostor syndrome. This is a great time to gain confidence through smart mentorship!Your patients are not doctors, so don't used Doctor jargon when speaking to them!When assessing who to gain mentorship from, be sure to see if they practice what they preach, see if their reviews are good, and pay attention to how they make you feel in their environment.Shaking hands and meeting in person with local businesses is an excellent way to start off on the right foot in your community.Knowledge and understanding are far more valuable than rubies.Sacrifice is not just giving up something of high value. Sacrifice is giving up something of low value to gain something of high value.‍
Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)

Michael: All right, it's time to talk with our featured guest, Dr. Jared Williams. Jared, how's it going? Jared: Fantastic. How about yourself? Michael: Doing pretty good, man. How's the weather like out in Houston? Jared: It's pretty good. There's no humidity. that's a blessing. Typically we're at 99 percent and it's 105.So if I could go outside and not have my whole back Full of sweat, and we're having a great day. So all is well here. That's good, Michael: man. That's awesome. Hey, man. So talk to us a little bit about your, how you came to where you are today. I know you said you had a little bit, we were talking about before you have a concierge practice, and then you're also in other practices, right?Jared: Absolutely. Talk to me about that. As a contragental surgeon, I'm a GP and I, majority of my clinical practice is focused on third molars, implants, and IV sedation. And so I work with about, 30 different practices, about 12 to 15 are actually active practices that'll go into their practice and opposed to them referring patients out, I'll actually come into their practice and provide procedures such as thirds, IV sedation or implants for them.How long have you been doing that for? About nine years. Michael: Oh, man. Okay. So then let's rewind a little bit. What got you into all this? All right. Jared: so my wife, we were in Ohio and she was doing her family medicine residency in Ohio, Kettering, Ohio. And I was work

‍(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal‍‍In this week's Monday Morning Marketing episode, join us as we dive deeper into the world of Google Ads with our special guest, Xana Winans, from Golden Proportions. Get ready to supercharge your marketing strategies as we uncover tips and warnings for a successful Ads campaign. We'll unveil the secrets of setting the perfect Google Ads runtimes that sync with your office hours, discuss what a sensible ad-spend budget entails, and break down click-through rates in relation to your service offerings. Plus, we'll show you how to address potential patient objections effectively and gain a competitive edge over rival offices through savvy keyword usage.

Jump into this episode with Xana to hone in on your best Google Ads strategy in this forever-evolving ads landscape!‍You can reach out to Xana Winans here:Website: https://www.goldenproportions.com/
‍Other Mentions and Links:
Google AdsGoogle Local Service Ads‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Xana, so talk to us about Google Ads. How can we utilize this or what advice, suggestions, or methods can you give us that will actually attract new patients through our Google Xana: Ads efforts? Oh, there's so much good information in that question you just asked. That's loaded. so there's a lot of things that make Google Ads successful.And let me hit on just like a couple of really important tips. One of the first ones is, be very wary about using Google's own artificial intelligence that they're trying to make it look really easy so anybody can do their own Google Ads. Because if you are using Google's own artificial intelligence platform, you are potentially wasting a lot of money on clicks that are not valuable for you.and, you don't have as much control over reaching the proper target audience. And besides that, Google's gonna actually, you're gonna spend a lot more of your money and get a lot less for it. So, when we do Google Ads for people, there's a couple of things that we do to make sure that they are hitting that success versus what they've been trying to do on their own.One is, and this seems so obvious, you gotta make sure that you are setting your times for your ads. Only when your business is open. Some people just run those ads 24 7. But let's think about the patient experience. When patients call, we know that they want to get in immediately, they've got about 3 days to get scheduled.they do not want to get into a practice that scheduling, They to be able to get in pretty quickly. So they want to be able to. Get in, they want to be able to get a hold of you because you're an errand they're checking off their list. So if you're running, you're at it nine o'clock at night and there's nobody there answering the phone, it's a complete waste of your time and of their time.one way to overcome that is to use online scheduling. Which I think is critical for absolutely any Google Ads campaign because you want to capture people while they are in the moment and they are ready to make their decision. So ideally using online scheduling, but at the very least, people sometimes have questions, so make sure those ads are only running when you're open.As a matter of fact, I usually stop them about an hour before the practice hours are over. Because we don't always make our phone call immediately when we're doing our research. It might take us a little time and we want to make sure that that phone call actually becomes an appointment.another thing that I think is important to think about is t

Today I want to tell you about our sponsor for this episode,  Olsen  Dental  Chairs!‍‍
Imagine you're a dentist and you spend your whole day around the chair...   Well, Olsen has over  40 years of experience in making those long hours as comfortable as possible for both the dentist  and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs!Click this link and mention this episode for a limited time FREE installation with your purchase!‍‍Guest: Damien BonnerBusiness Name: CAD-RayCheck out Damien's Media:Website: www.cad-ray.com Cloud-based Dentist CAD Software: https://www.clinux.pro/Facebook: https://www.facebook.com/cadraydentalDamien's Facebook: https://www.facebook.com/mayorofkp/Email: damien@cad-ray.com‍Other Mentions and Links:PattersonCERECAlign TechnologyMedit Scanner3Shape TRIOSSpear EducationZoomTeamViewer‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:
Be careful with tech companies that sell products without healthy support. At CAD-Ray, they walk through it with you step by step, even offering assistance in the clinical realm.Patients want to see your cool new tech. Be sure to proudly display it in the office and give patients a chance to share on their social platforms!If you make the patient part of the process with your technology, they will love to share with their friends.Change is good, but too much change at once in your office can be tough on your team.If the team isn't 100% on board with the tech changes, the switch will go poorly. Be sure to show them the value of your new tech!‍
Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)

Michael: All right. It's time to talk with our featured guest, Damien Bonner. Damien, how's it going? Damien: Good. Good. How are you? Michael: Doing pretty good, man. If you don't mind me asking, where are you Damien: located right now? well Actually right this second, I'm in New York, I'm a longtime native of New York, but moved to Florida market about 18 months ago, just up here visiting some family this week.Michael: Oh, okay. Moved to Florida just for funsies or like it was. Damien: I don't know if I want to get into all that too much politics, too much taxes, too much things in New York that uh, after 43 years of living here, I've had enough and uh, took the family and moved to what we thought was gonna be greener pastures.And, so far has been everything we thought it would be especially with the, uh, no state income tax on my, uh, salary. So very important for us. Nice, Michael: man. Awesome. So then, Damien, talk to us a little bit about your area of expertise. What Damien: specifically do you do? so I'm a believer in in your why and what your why is, Not so much what I do, it's why I do what I do. So my goal is to help every dentist become digital so that they can offer a higher level of, Thank you. Patient care and patient satisfaction for their patients. So what does that mean that I actually do? I sell digital technology in the dental space.I've been doing so since 2008. What Michael: type of digital te