The Dentalpreneur Podcast w/ Dr. Mark Costes Mark Costes

On today’s episode, we have another segment, in which Mark presents his presentation titled "Core Drivers of a World-Class Organization" at the Dental Success Summit 2024. In this segment of Mark's presentation at the Dental Success Summit, he encourages attendees to become clear on their goals for the weekend and beyond. Mark urges each person to identify the top three reasons they're at the event, as achieving these goals will mark the weekend as a success. For instance, goals could range from finding a business partner to mastering leadership skills or improving the culture within one’s dental practice.
Mark emphasizes the importance of understanding the value of one's time, particularly in relation to income goals. He presents a detailed analysis of how to calculate the worth of an hour of work if one's target is a million-dollar annual take-home income. This serves to highlight the need to delegate lower-value tasks and focus on high-impact work.
The concept of a "time journal" is introduced, which helps participants assess the activities they should continue versus those they should delegate, based on the value they bring to their practice. Mark delves into the Asana Pyramid of Clarity to illustrate how to break down a big goal into actionable steps, ensuring clarity in what needs to be done to reach those objectives over time.
Mark also discusses grit and talent, referencing Angela Duckworth’s work on the subject. He posits that effort counts twice in the achievement equation, emphasizing that consistent effort can make up for a lack of natural talent.
Towards the end of the segment, Mark challenges the idea that people have learned all there is to learn and pushes for continuous growth and learning. He describes the high attendance of the most successful individuals at mastermind meetings as a testament to their commitment to continuous improvement, regardless of their current achievements.
He concludes by encouraging attendees to take advantage of the available resources and learning opportunities, not just to improve their business's financial aspects but also to develop in other areas of life, as represented by the four quadrants of success: mindfulness, meaning, muscle, and money.
EPISODE RESOURCES
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On today’s episode, we have a segment, in which Mark presents his presentation titled "Core Drivers of a World-Class Organization" at the Dental Success Summit 2024, he delves into the essential qualities that distinguish exceptional organizations. With over 5,967 years of collective dental experience in the room, Mark underscores that not all experiences are created equal, emphasizing the value of collaboration and a positive attitude over mere longevity in the field.
He contrasts the downbeat energy of a larger, less proactive conference with the spirited, abundant mindset found among the attendees of the Dental Success Summit. Reiterating the infectious nature of negativity, he praises the smaller but mightier group before him, capable of enacting real change in the face of dentistry's myriad challenges.
Mark discusses the importance of an abundance mindset versus scarcity, illustrating how the latter can stifle growth and collaboration. He moves on to the pivotal concept of personal accountability, touching on Jocko Willink's teachings on extreme ownership, which align with the summit's ethos of taking responsibility for one's actions.
The talk then shifts to prioritized focus, where Mark cites Sam Altman on the power of focusing on the right tasks rather than merely being busy. He redefines the Mastermind Group's battle cry from "Get Shit Done" to "Get the Right Shit Done," stressing the significance of working smart over working hard.
Wrapping up, Mark presents the stark disparity between the world's wealthiest individuals and the bottom billions, questioning the allocation of their most valuable resource—time. He closes with a powerful reminder that success and problem-solving at a high level are contingent upon effectively managing one's time, encouraging attendees to apply these principles within their practices and personal lives for unparalleled success.
EPISODE RESOURCES
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On today’s episode, we welcome back Aurora Winter, a repeat guest known for her expertise as a bestselling author, TV producer, media coach, ghostwriter, and serial entrepreneur.
Aurora discusses her approach to transforming words into wealth, leveraging her background in filmmaking and neuroscience to help individuals from various professions enhance their communication skills and achieve substantial results. Whether it's raising capital for a startup, negotiating a raise, or signing a new client, Aurora’s methods have proven effective across the board.
In her latest book, "Turn Words Into Wealth," Aurora outlines seven models for generating seven figures through effective communication and book publishing. She shares insights into how prominent figures like Seth Godin, Tim Ferriss, and Hillary Clinton have monetized their messages, emphasizing the importance of not just writing a book but also strategically marketing it to maximize revenue streams.
Mark and Aurora delve into the intricacies of building a personal brand through publishing. They discuss how having a book can significantly elevate one's professional stature and open doors to new opportunities. Aurora gives practical advice on how anyone, especially busy professionals like dentists and small business owners, can efficiently write and publish a book using her spoken author method.
EPISODE RESOURCES
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On today’s episode, we are back, fresh from the Dental Success Summit in San Antonio, Texas, In this episode, we have Dr. Deren Flesher, a panelist from the Summit's discussion on Key Performance Indicators (KPIs).
Dr. Flesher dives into the significance of KPIs in dental practices, sharing insights on hygiene efficiency and supply management, highlighting the importance of being well-prepared and having efficient systems in place. Drawing from his own extensive experience, Dr. Flesher elaborates on the complexities of personal finance, the impact of investment choices, and the benefits of strategic tax planning.
With a focus on personal finance and investment, Dr. Flesher discusses his journey through entrepreneurship and his proactive approach to financial stewardship. He emphasizes the crucial nature of starting financial planning at the moment of realization, regardless of career stage. For those feeling behind, he offers encouragement and a strategic perspective, advocating for diversification and the careful balance between managing debt and seizing investment opportunities.
Listeners seeking personal finance guidance or interested in learning more about Legacy Point can reach out to Dr. Flesher directly. His passion for educating and empowering dental professionals in financial matters shines through as he invites open conversations about money and investment strategies. He reassures listeners that it's never too late to start and that proper planning can lead to financial freedom, enabling more life choices and opportunities outside of the operatory.
EPISODE RESOURCES
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On today’s episode, we have an invigorating discussion led by Dr. Mark Costes at a TPL event, where he navigates the crucial elements of building a robust practice culture and becoming an effective leader. Mark shares his strategic insights on open communication, the financial impact of staff turnover, and the essential roles of a leader in a thriving dental practice. Learn how to turn subjective leadership concepts into actionable strategies with the aim to foster a supportive and efficient workplace.
Mark emphasizes the importance of core values, such as open and honest communication, in negotiating HR challenges and maintaining a productive work environment. Insights into the high cost of staff turnover and strategies to mitigate these expenses through cultural improvements and effective leadership. The introduction of a turnover costs formula, revealing the substantial financial savings achievable by retaining employees. Mark delves into the nuances of building a strong practice culture and how it relates to leadership skills and organizational success. Practical advice on confronting and resolving toxic behaviors within the team to protect and nurture the practice as a whole. The concept of "living, breathing organisms" as an analogy for dental practices, highlighting the need for proactive management and the removal of toxicity to maintain health. The roles of a leader are laid out, focusing on defining visions, setting clear expectations, monitoring results, and fostering team member growth. Introduction of the DSI Leadership Assessment as a tool to turn the subjective idea of leadership into objective measures. Strategies for conducting effective meetings, utilizing the PETA (Presence, Intention, Time, Agenda) model to ensure focus and productivity. A look at the weekly growth meeting, where teams align on wildly important goals (WIGs) to ensure everyone is contributing to the practice's direction. Mark stresses the significance of regular performance reviews and setting a positive tone for meetings through recognition and shared objectives. EPISODE RESOURCES
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On today’s episode, we bring you insights from a 2019 mastermind session with Mark, as he unpacks the essence of leadership, self-discipline, and strategic goal setting. Anchored by a powerful quote from Dr. John Maxwell, Mark delves into the significance of leading oneself as the cornerstone of success in every facet of life. Listeners will gain an understanding of the importance of baselines, the Four Futures framework, and the continuous evolution necessary for personal and professional fulfillment.
Show Notes:
Mark kicks off with Dr. John Maxwell's wisdom on the pivotal role of leadership skills in achieving success and fulfillment. The theme revolves around leadership, self-discipline, and the art of execution, alongside the reasons behind procrastination and hitting ceilings of complexity. The criticality of baselines in goal setting, especially across the Four Futures: mindfulness, meaning, muscle, and money, is emphasized. A personal story highlights the necessity of difficult decisions in leadership for the health of an organization, touching upon loyalty and cultural assessment. An introduction to the Master Assessment Scorecard for personal development and business progress. Insights on recalibrating baselines, the evolution of belt classification in a dental practice, and managing fluctuating cultural assessment scores. A deep dive into maintaining awareness across all life quadrants, adjusting focus as needed without losing sight of overall progress. The conversation concludes with the call to continually develop leadership and self-discipline for growth across all Four Futures. Reflect on your own leadership journey and consider where you can tighten your self-discipline. Are your goals clearly outlined with actionable baselines? Remember, the journey to mastery is continuous, and recalibration is a part of the process. Share your thoughts and progress with us, and join the conversation as we explore how to lead a balanced, successful life.
EPISODE RESOURCES
https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast