The Depth Era

Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter.

Skip to topic:

• 00:00 Introduction and Media Challenges

• 01:02 Welcome to The Rebooting Show

• 01:44 Discussion on Audience vs. Consumer

• 03:38 Key Takeaways from the New Growth Agenda

• 07:22 Challenges in Media Transformation

• 09:37 The Role of Technology and Organizational Structure

• 13:01 Existential Threats and Industry Nostalgia

• 18:22 Adapting to a Consumer-First Strategy

• 25:59 Navigating Data Collection and Audience Insights

• 30:16 The Role of AI in Audience Understanding

• 36:00 The Future of Personalization and Content Delivery

• 38:55 Transparency, Privacy, and Value Exchange

• 44:47 The Future of Advertising and Publishing