13 episodes

Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com

The Designer's Guide to Marketing & Pricing Ilise Benun

    • Arts

Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com

    Episode 13- Ch 12: How Should I Grow My Business?

    Episode 13- Ch 12: How Should I Grow My Business?

    What does it mean to grow your business?  Everybody has a different definition.  To some it means moving out of the spare bedroom, to others it means making more money. In Episode 13, we will help you take a detailed look at your business, decide what growth means to you, and determine how to achieve that growth.

    • 23 min
    Episode 12- Ch 11: What Should Be in My Contract?

    Episode 12- Ch 11: What Should Be in My Contract?

    You got the job!  But it's not time to celebrate just yet.  Before you get to work on the project, there is some business to take care of.  A contract! Episode 12 will talk you through contracts, why you need one, and what yours should include.

    • 22 min
    Episode 11- Ch 10: What Should Be in My Proposal?

    Episode 11- Ch 10: What Should Be in My Proposal?

    Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process.  In Episode 11, we discuss your proposal, and how to make it work as a marketing and sales tool.  Join us!

    • 19 min
    Episode 10- Ch 9: How Do I Talk About Money?

    Episode 10- Ch 9: How Do I Talk About Money?

    Here's the reality. You are in business, and you can't do business without dealing with money.  In Episode 10, we deal with the ever important question, How Do I Talk About Money? You will learn that your prospects don't expect you to work for free and that talking about money is OK.  Once you get comfortable with money matters, business success is at your fingertips!  Join us... 

    • 20 min
    Episode 9- Ch 8: What Should I Charge?

    Episode 9- Ch 8: What Should I Charge?

    The fact is, most designers are not charging enough.  In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge.  One of the most important parts of knowing what to charge is understanding what you're selling.  Join us to answer the question, How Much Should I Charge?

    • 18 min
    Episode 8- Ch 7: How Do I Manage My Money?

    Episode 8- Ch 7: How Do I Manage My Money?

    There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients.  Episode 8 shows you how to deal with your own money issues.  Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients.  Remember, the goal of your business isn’t just fulfillment, it’s PROFIT!  Join us...

    • 13 min

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