161 episodes

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

The Digital Analytics Power Hour Michael Helbling, Tim Wilson, and Moe Kiss

    • Marketing
    • 4.8 • 107 Ratings

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

    #154: Podcast Movie Club: The Social Dilemma

    #154: Podcast Movie Club: The Social Dilemma

    We didn't want to have a discussion about Netflix's The Social Dilemma, but, somehow, we just felt compelled to do so. It was almost like we had a generally unlikable character from a TV series about advertisers' attempts to manipulate consumer behavior in the 1950s and 1960s transplanted in triplicate into an AI that was optimizing Netflix's reach and engagement by getting us to talk about the movie. OR, it addresses a very real issue (a...dilemma, even?) in an approachable manner that, if you're like us, has alarmed your friends and relatives. It certainly seemed worth a discussion, so we had one about it! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. 

    • 1 hr 3 min
    #153: Remote from the Start: Consulting without Headquarters with Laura Stude

    #153: Remote from the Start: Consulting without Headquarters with Laura Stude

    Do you know someone who works remotely? Wait. What's that? Oh. It's 2020. I guess a better question would be: do you know any analysts who are NOT working remotely? But, that's not the question we ask on this episode. Some companies—and we're thinking agencies and consultancies here just to have a little focus—were corporate office-less from their founding, and those are the sorts of companies we interrogate on this episode. Laura Stude co-founded one such company—surefoot—so we sat down with her to explore the why, the how, and the opportunities and challenges therein. Employee-led remote dumpling-making lessons, anyone? Tune in to hear a lively discussion from many angles, many (most?) of which made Tim very uncomfortable. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 6 min
    #152: Fostering a Positive Data Culture

    #152: Fostering a Positive Data Culture

    What is data culture? And, more importantly, what is the optimal ratio of agar and the ideal temperature of the corporate petri dish to make a data culture thrive? Moe, Michael, and Tim put their various experiences under the organizational microscope and examined various solutions in the name of (data) scientific discovery! If only organizations were as controllable as a chemistry lab! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 1 min
    #151: The Rise of the Analytics Engineer with Claire Carroll

    #151: The Rise of the Analytics Engineer with Claire Carroll

    Do you long for the days when your mother could ask you, "Now, what do you actually do for your job?" and "all" you had to do was explain websites and digital analytics? The "analyst" is now a role that can be defined an infinite number of ways in its breadth and depth. Is the analyst who is starting to do data transformations to create clean views still an analyst? Or is she a data engineer? A data scientist? On this episode, we explore the idea of an "analytics engineer" with Claire Carroll from Fishtown Analytics who, while she did not coin the term, can certainly be credited with its growth as a concept. And there is a brief but intense spat about the role of "analytics translator," which Claire sat out, but observed with bemusement. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr 1 min
    #150: The Curiosity of the Analyst with Dr. Debbie Berebichez

    #150: The Curiosity of the Analyst with Dr. Debbie Berebichez

    Did curiosity kill the cat? Perhaps. A claim could be made that a LACK of curiosity can (and should!) kill an analyst's career! On this episode, Dr. Debbie Berebichez, who, as Tim noted, sorta' pegs out on the extreme end of the curiosity spectrum, joined the show to explore the subject: the societal norms that (still!) often discourage young women from exploring and developing their curiosity; exploratory data analysis as one way to spark curiosity about a data set; the (often) misguided expectations of "the business" when it comes to analytics and data science (and the imperative to continue to promote data literacy to combat them), and more! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 hr
    #149: Making Statistics Accessible with Chelsea Parlett-Pelleriti

    #149: Making Statistics Accessible with Chelsea Parlett-Pelleriti

    How does a Bayesian tell what time it is? She starts with an estimated time as her prior and then makes a video for TikTok. If you've ever made a joke like that and then realized your audience might need a little statistical education in order to appreciate how hilarious it is (or, perhaps, what the probability is that it's hilarious), then this episode is for you. The Chatistician (and the creator of the #statstiktok hashtag), Chelsea Parlett-Pelleriti, joined the show to talk about tactics for making statistics accessible, both to ourselves and to others! Humor and thoughtfulness were both normally distributed throughout the discussion. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 56 min

Customer Reviews

4.8 out of 5
107 Ratings

107 Ratings

hjkll32334 ,

Best Analytics Podcast

I absolutely love this podcast. I saw Tim speak years ago and was thrilled that he had a podcast too. They talk about the hard parts of the job and don’t pretend like they know it all (pet peeve). Oh and they’re also absolutely hilarious and seem like genuinely nice people. ❤️

LJsmom90024 ,

So relatable!

Just listened to the reporting vs analytics episode and I am in love! I thought my co worker and I were crazy when we spend so much time trying to convey the difference. Everything said was so relatable it made me feel like I’m not crazy; Other analysts think the same! Can’t wait to listen to more, sad I’m just no finding it!

salsus ,

Easily one of the best

For serious, DAPH is easily one of the best professional-ish podcasts. Their Last Call knowledge sharing is full of nuggets that are relevant and thought provoking. Together, Michael, Tim, Moe, and the occasional guest rock, flag, and analyze.

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