24 episodes

Are you a tradie relying on word of mouth to find work? Are you spending time and money on social media but not seeing results? Are you feeling overwhelmed and confused about what to do next? If so, this is the podcast for you!
In this podcast, I’ll cover important elements of digital marketing in a clear format. I'll help you use tools like social media, website and email to gain visibility in your trade industry, generate new leads and put money in your bank account.
Join me as I sit down with some of the most inspiring and successful tradespeople to discover how they leveraged digital marketing to build their businesses from the ground up. You'll leave feeling motivated and equipped to DIY your digital marketing.

The Digital Apprenticeship Podcast Stephanie Trinder Digital Marketer and Business Consultant

    • Business

Are you a tradie relying on word of mouth to find work? Are you spending time and money on social media but not seeing results? Are you feeling overwhelmed and confused about what to do next? If so, this is the podcast for you!
In this podcast, I’ll cover important elements of digital marketing in a clear format. I'll help you use tools like social media, website and email to gain visibility in your trade industry, generate new leads and put money in your bank account.
Join me as I sit down with some of the most inspiring and successful tradespeople to discover how they leveraged digital marketing to build their businesses from the ground up. You'll leave feeling motivated and equipped to DIY your digital marketing.

    Uncomplicated SEO Tactics To Increase Your Brand Exposure With Harry Sanders

    Uncomplicated SEO Tactics To Increase Your Brand Exposure With Harry Sanders

    Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work and education, it’s their bread and butter. In todays episode, Harry shares:
    Why Search Engine Optimisation (SEO) is important for your trade businessWhere to start with SEO: the three elements you should be focusing on, minus the fluffThe SEO tools you need to help improve your Google search rankingHarrys tips for improving the quantity and quality of your website traffic, including how to prime your website for discoverability
    CHECK OUT STUDIO HAWK: Website: https://studiohawk.com.au SEO Course: https://hawkacademy.co

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here www.thedigitalapprenticeship.com.au/23

    HOW TO SUPPORT THE SHOW:
    Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

    • 27 min
    Behind The Facade: The Render X Story With Matt Jamieson

    Behind The Facade: The Render X Story With Matt Jamieson

    Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impressive portfolio working with Dior, Homebodii, Sabo Skirt, Rick Shores, ABI Interiors, the Tweed Terrace House and more.
    Heres how he did it…

    CONNECT WITH MATT: Website: https://www.renderx.com.au/ Instagram: https://www.instagram.com/render.x/

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/22

    HOW TO SUPPORT THE SHOW:
    Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

    • 35 min
    How to Write Words That Sell with Amy Byrne

    How to Write Words That Sell with Amy Byrne

    So you know how to write, but do you know how to write words that persuade clients to take action? To request a quote, email, call, download that thing or hire you?

    Today I'm chatting to Amy Byrne, copywriter and director of Ambit Communications.  In this episode, Amy explains why choosing the right words for your website copy is so important. 

    She shares her best tips and advice that will help you use words to:
    - Attract clients
    - Hold their attention
    - Persuade them to take action
    - Increase your conversion and
    - Stand our from competitors 

    CONTACT AMY BYRNE: Website: https://ambitcommunications.com.au

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/21

    HOW TO SUPPORT THE SHOW:
    Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

    • 28 min
    Unconventional Marketing with Oscar Ledlin

    Unconventional Marketing with Oscar Ledlin

    How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales?

    In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments.

    Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of Oscars business knowledge and unconventional approach to marketing, not typically seen in the commercial or industrial space. In this episode Oscar shares:
    The non-traditional marketing techniques that give Ledlin their competitive edgeThe marketing campaigns that made 2020 (the year of Covid) their most successful yetHow he turned $240 in to $1.2 million dollars worth of salesResidential vs commercial property investment and how they compareHis best advice for listeners wanting to pursue a career in commercial development
    CHECK OUT LEDLIN DEVELOPMENTS: Website: https://ledlin.com.au Instagram: www.instagram.com/oscarledlin

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/20

    HOW TO SUPPORT THE SHOW:
    Write a reviewSubscribe so you never miss an episodeScreenshot as you listen, share to your social media and tag me so I can repost

    • 58 min
    The TileCloud Story with Drew Mansur

    The TileCloud Story with Drew Mansur

    In todays show I’m excited to be chatting with Drew Mansur, co-founder of TileCloud. Since it’s launch in 2017, TileCloud has completely transformed the online tile shopping experience. Today, Drew shares:


    His journey to TileCloud, including experience as a Trade Coordinator, Project Manager and Director of RedRock TilingThe key elements behind TileCloud's rapid growth and success along with rebranding, customer feedback and understanding the buyer journeyDrews advice for small businesses utilising social media marketing
    BROWSE TILES AND RENOVATION INSPIRATION AT TILECLOUD: Website: www.tilecloud.com.au Instagram: www.instagram.com/tilecloud

    WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/19

    HOW TO SUPPORT THE SHOW:
    Write a reviewSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

    • 41 min
    How To Create A Sustainable Online Presence

    How To Create A Sustainable Online Presence

    In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy. 

    We discuss:
    Why you shouldn't rely on social media for your businessThe best places and ways to represent your brand onlineThe difference between media that is paid, earned, shared and ownedHow to create a sustainable online presenceWANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

    WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

    SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/18

    HOW TO SUPPORT THE SHOW:
    Write a reviewSubscribe so you never miss an episodeScreenshot as you listen and share to your social media and tag me so I can repost

    • 14 min

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