24 episodes

Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution.

Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole.

In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders.

Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to resource for staying ahead in the digital age.

The Digital Disruption Podcast Patrick Soch and Mostafa Daoud

    • Business

Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution.

Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole.

In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders.

Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to resource for staying ahead in the digital age.

    Google Does It Again!

    Google Does It Again!

    In this episode, we unpack Google Analytics' recent news.

    While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future.


    Key Takeaways


    Google Analytics Universal Analytics (UA) property data collection has ended, but access to historical data will be discontinued soon (start of July). Back up your data now!
    Migrate your conversion goals and audiences from UA to GA4.
    GA4 offers new features including user provided data (UPD) for enhanced conversion measurement.
    Leverage audience export via the GA4 API for non-Google marketing efforts (test and scale carefully).
    Third-party cookie deprecation is still on the horizon, but the deadline has been extended to early 2025. This grace period is a great time to test and implement alternative measurement solutions.



    Timestamps


    00:02: Introduction and GA4 update news
    01:03: Backing up UA data and data retention considerations
    03:22: Migrating conversion goals and audiences from UA to GA4
    07:20: User provided data (UPD) in GA4
    12:13: Audience export via GA4 API
    14:22: Third-party cookie deprecation update
    16:23: Conclusion and call to action

    • 37 min
    First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies

    First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies

    Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel.



    They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending deprecation of third-party cookies.



    Joining the conversation is industry expert Andrew Alexander from TMI, who shares insights on successful client collaborations and navigating the shifting requirements of data tracking and privacy regulations.


    Follow us:e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-incPatrick: https://www.linkedin.com/in/psoch/

    Mostafa: https://www.linkedin.com/in/mostafa-daoud/

    And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from herehttps://e-cens.com/contact-us/

    • 53 min
    Don't Let Your Digital Strategy Go Stale: Embrace Composability

    Don't Let Your Digital Strategy Go Stale: Embrace Composability

    In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies.



    We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed.



    We also delve into the importance of strong architecture and skilled developers to ensure successful implementation.



    Key takeaways:




    Traditional monolithic architectures can quickly become outdated, limiting a business's ability to adapt to change.


    Composable architecture allows businesses to swap out individual components as needed, increasing agility and future-proofing their digital strategy.


    A well-designed composable architecture relies on open standards and strong integration points.


    Businesses need skilled developers and solution architects to design and implement a composable architecture effectively.



    Timestamps:

    1:00 - Introduction and welcome

    2:20 - Analogy of sourdough bread to illustrate the concept of composability

    4:20 - The challenges of monolithic architectures and the rise of composable standards

    11:20 - Benefits of composable CDPs and event stream data models

    17:20 - Examples of how quickly technology becomes outdated

    23:20 - The importance of keeping skills and data strategies up-to-date

    27:20 - Composability and how it can adapt to new regulations

    32:20 - The role of solution architects and developers in composable architecture

    38:20 - Cloud infrastructure and its role in composability

    43:20 - Closing remarks - Composability as a strategic consideration

    • 36 min
    Don't Get Left Behind: Mastering Skills for Digital Transformation

    Don't Get Left Behind: Mastering Skills for Digital Transformation

    In this episode, we discuss the importance of developing the right skills for your organization's digital journey.



    We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill.



    They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners.



    Whether you're an e-commerce platform or a traditional business, this episode will equip you with the knowledge to build a skilled digital team and achieve optimal efficiency.



    Timestamps:

    1:00 - Introduction and reflecting on skills

    3:45 - What is a skills matrix and how does it relate to digital transformation?

    7:15 - The challenges of adopting new technologies and the role of training

    12:00 - Balancing internal and external resources: When to hire and when to outsource

    17:30 - The importance of data ownership and building strong data analyst teams

    22:00 - Key takeaways and conclusion



    Key Takeaways:


    There's no one-size-fits-all approach to building a digital skills matrix.


    The right tools require skilled people to use them effectively.


    Upskilling your team is crucial when transitioning to new technologies like GA4.


    Consider a hybrid approach of internal and external resources to bridge skill gaps.


    Owning your data infrastructure and fostering strong data analyst teams is key for long-term success.





    Follow us:e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-incPatrick: https://www.linkedin.com/in/psoch/

    Mostafa: https://www.linkedin.com/in/mostafa-daoud/

    And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from herehttps://e-cens.com/contact-us/

    • 32 min
    Don't Get Cooked in the Privacy Inferno: A Guide to User Consent and Data Collection

    Don't Get Cooked in the Privacy Inferno: A Guide to User Consent and Data Collection

    In this episode, we delve into the murky waters of user consent and data collection.



    We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations.



    They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs).



    Learn how server-side tagging can be a powerful tool for marketers while respecting user privacy. This episode is a must-listen for anyone who wants to stay compliant and build trust with their customers.



    Timestamps:



    00:00 - Introduction

    01:23 - The Inadequacy of Consent Banners Alone

    04:13 - Understanding Consent Management Platforms (CMPs)

    07:22 - The Pitfalls of Improper CMP Implementation

    10:13 - Respecting User Consent Signals Through Data Collection Practices

    13:42 - Choosing the Right Approach to Consent Management: Geographic vs. Universal

    18:23 - The Risks of Non-Compliance

    21:45 - How Users Can Verify Consent Compliance on Websites

    25:12 - Taking Action Against Non-Compliant Companies

    28:43 - The Rise of Server-Side Tagging and its Advantages

    33:12 - The Challenges of Server-Side Tagging



    Key Takeaways:


    Consent banners are not enough to ensure compliance with data privacy regulations.


    Consent Management Platforms (CMPs) can help automate consent collection and management.


    Proper implementation of a CMP is crucial to avoid hefty fines.


    Respecting user consent signals requires adjusting data collection practices.


    Marketers can choose between geographic or universal consent management approaches.


    Ignoring privacy regulations can lead to lawsuits and significant financial penalties.


    Users can check browser developer tools to see if websites are collecting data without consent.


    Reporting non-compliant companies can be done, but the process may vary depending on jurisdiction.


    Server-side tagging offers a way to collect data while minimizing impact on website performance and respecting user privacy.


    Implementing server-side tagging requires technical expertise.





    Follow us:e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-incPatrick: https://www.linkedin.com/in/psoch/

    Mostafa: https://www.linkedin.com/in/mostafa-daoud/

    And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from herehttps://e-cens.com/contact-us/

    • 41 min
    How to Craft Your Strategy Using Detailed Insights from SKAN 4

    How to Craft Your Strategy Using Detailed Insights from SKAN 4

    Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. 

    Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. 

    The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric marketing, and the evolving landscape of marketing strategies. 

    Yigit also provides an analogy using a cookie-baking example to explain incrementally.

    The episode touches on the impact of Apple's requirements on revenue tracking, the evolution of the SKA network, and the importance of integrated tech stacks for marketers. 

    Additionally, Ahmad expresses interest in early testing of new features, highlighting the changes in SKAn 4 compared to SKAn 3. 

    Join us as we explore the dynamic world of mobile app analytics and marketing in the digital disruption landscape.
    Follow us:

    e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

    Patrick: https://www.linkedin.com/in/psoch/

    Mostafa: https://www.linkedin.com/in/mostafa-daoud/

    And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here

    https://e-cens.com/contact-us/

    • 55 min

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