18 episodes

Hey there!
Are you a horse business owner who is struggling to show up online? You know it is key to growing your business, but you can't seem to figure out how to make it work for you and juggle your daily responsibilities at the same time.

If any of this sounds familiar, you are in the right place.

My name is Abriana and I am a multi-passionate horsewoman and founder of Black Unicorn Creative. I teach horse business owners who are stagnant in their business how to turn their online impact into profit by growing their online community and establishing their digital hoofprint.

Join me as I walk you through the key steps to showing up for your audience online, standing out in a saturated market, and managing it all while maintaining your quality of life. Anything is possible with a plan. Let's get started.

The Digital Hoofprint Podcast Abriana Johnson

    • Business
    • 5.0 • 1 Rating

Hey there!
Are you a horse business owner who is struggling to show up online? You know it is key to growing your business, but you can't seem to figure out how to make it work for you and juggle your daily responsibilities at the same time.

If any of this sounds familiar, you are in the right place.

My name is Abriana and I am a multi-passionate horsewoman and founder of Black Unicorn Creative. I teach horse business owners who are stagnant in their business how to turn their online impact into profit by growing their online community and establishing their digital hoofprint.

Join me as I walk you through the key steps to showing up for your audience online, standing out in a saturated market, and managing it all while maintaining your quality of life. Anything is possible with a plan. Let's get started.

    Ep. 1 | A Letter to Equine Entrepreneurs

    Ep. 1 | A Letter to Equine Entrepreneurs

    Welcome to The Digital Hoofprint Podcast!
    I wanted to take a moment to get more acquainted with you and share some of the beliefs I have when it comes to the horse industry. This podcast is an extension of my company, Black Unicorn Creative, a creative solutions agency dedicated to elevating equine businesses.
    On this podcast, I will share tips, strategies, and the occasional interview about running a business in the horse industry online and establishing your digital hoofprint.
    If you enjoyed this episode, please share it with a friend and leave a review on Apple podcasts!
    Connect with me on Instagram or Facebook!
    Follow Black Unicorn Creative on Instagram and Facebook as well.
    Let me know if there is something you really want to learn more about when it comes to growing your business and marketing yourself online.
    Visit my website www.blackunicorncreative.com for more information!

    • 30 min
    Ep. 2 | 6 Things You Need Before Your First Horse Business Client

    Ep. 2 | 6 Things You Need Before Your First Horse Business Client

    So you want to start a business in the horse industry? Have you been doing work for free and now you want to make a business out of it?
    This episode is the one for you! After developing a stellar business idea, you may be confused about where to start. In this episode, you will learn the top 6 things you need to do before you secure your first client.
    From the idea to the business plan, tune in to this episode and learn how you can get a jump start on your business.
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    Enjoy this episode? Don't forget to subscribe!
    Be sure to follow me on social media for more tips in running and marketing your horse business online.
    Follow us on Facebook
    Follow us on Instagram
    Have you taken the Digital Hoofprint Pre-Purchase Exam? Visit my website to see where you measure up.

    • 18 min
    Ep. 3 | What is Branding with Pittsburgh Foundry

    Ep. 3 | What is Branding with Pittsburgh Foundry

    It's February 2021 and you know what that means! It's "Fall In Love with Your Brand" Month at Black Unicorn Creative. I'm super excited to share a series of podcast episodes that talk about the aspects of branding, how you can implement your brand, and lastly, how to make people fall in love with it!
    In this episode, I had the opportunity to speak with Sarah from Pittsburgh Foundry about the significance of brands in the livestock industry and how many are created today.
    Check out my latest Youtube video that dives deeper into branding for horse businesses, the components, and how to make your brand work for you!
    LATEST YOUTUBE VIDEO ---> https://youtu.be/CcLj87yeuec
    Learn more about Pittsburgh Foundry at https://www.pittsburgfoundry.com/
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    Want tips, resources, and motivation delivered to your inbox weekly?
    Join my weekly email blast at http://bit.ly/jointhestampede
    ~~~~~~~~~~~~~~~~~~~~~~~
    I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload
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    Let's Connect on Socials!
    Instagram: @blackunicorncreative & @theabrianaj
    Facebook: @blackunicorncreative & @theabrianaj
    Twitter: @theabrianaj
    ~~~~~~~~~~~~~~~~~~~~~~~
    Want to work with me? Visit my website
    www.blackunicorncreative.com

    • 21 min
    Ep. 4 | What I Have Learned From 6 Months of Entrepreneurship

    Ep. 4 | What I Have Learned From 6 Months of Entrepreneurship

    Today is more of a personal episode. This month, I celebrated 6 months of entrepreneurship after 6 years at my corporate animal hospital job, and boy are there some lessons I've learned in such a small amount of time.
    What are some major entrepreneurship lessons you learned very quickly? Head over to Facebook or Instagram and let me know!
    ~~~~~~~~~~~~~~~~~~~~~~~
    Want tips, resources, and motivation delivered to your inbox weekly?
    Join my weekly email blast at http://bit.ly/jointhestampede
    ~~~~~~~~~~~~~~~~~~~~~~~
    I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload

    ~~~~~~~~~~~~~~~~~~~~~~~
    Let's Connect on Socials!
    Instagram: @blackunicorncreative & @theabrianaj
    Facebook: @blackunicorncreative & @theabrianaj
    Twitter: @theabrianaj

    ~~~~~~~~~~~~~~~~~~~~~~~
    Want to work with me? Visit my website
    www.blackunicorncreative.com

    • 28 min
    Ep. 5. | Finding your Stride Online

    Ep. 5. | Finding your Stride Online

    Finding your stride in the online space is much more than posting every day. It's about finding what works for you, is unique for your business, and encourages your audience to take action.
    Your stride online is the strategy you use to share your unique area of expertise so you can make an impact by providing value, being consistent, and connecting with your audience. One of the major components is creating content that invokes a response from your audience whether it is just sharing your post, tagging a friend, or going to visit your website.
    Learn how to make content that SPURS your audience into action by downloading my free workbook at blackunicorncreative.com/spurs
    ~~~~~~~~~~~~~~~~~~~~~~~
    Want tips, resources, and motivation delivered to your inbox weekly?
    Join my weekly email blast at http://bit.ly/jointhestampede
    ~~~~~~~~~~~~~~~~~~~~~~~
    I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload

    ~~~~~~~~~~~~~~~~~~~~~~~
    Let's Connect on Socials!
    Instagram: @blackunicorncreative & @theabrianaj
    Facebook: @blackunicorncreative & @theabrianaj
    Twitter: @theabrianaj

    ~~~~~~~~~~~~~~~~~~~~~~~
    Want to work with me? Visit my website
    www.blackunicorncreative.com

    • 30 min
    Ep. 6 | Developing brand values for your horse business

    Ep. 6 | Developing brand values for your horse business

    This week in The Stampede we're breaking down brand values and why they are crucial to your brand development by bringing clarity to your message, your operations, and your direction.
    Brand values are more than cliche words you pick from a list. These words help you develop defining statements that inform how your business operates.
    Use these journey words and personal experiences to help brainstorm what your non-negotiables are!
    ~~~~~~~~~~~~~~~~~~~~~~
    The Stampede is a weekly newsletter for equine entrepreneurs sharing strategy, tips, resources, and inspiration to help you establish your digital hoofprint. Visit www.blackunicorncreative.com to join the list!
    ~~~~~~~~~~~~~~~~~~~~~~~
    I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload

    ~~~~~~~~~~~~~~~~~~~~~~~
    Let's Connect on Socials!
    Instagram: @blackunicorncreative and @theabrianaj
    Facebook: @blackunicorncreative and @theabrianaj
    Twitter: @theabrianaj


    ~~~~~~~~~~~~~~~~~~~~~~~
    Want to work with me? Visit my website
    http://www.blackunicorncreative.com

    • 30 min

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