The Digital Hoofprint Podcast

Abriana Johnson
  • 5.0 (1)
  • Entrepreneurship
  • Series

The Digital Hoofprint Podcast is a space for leaders to explore how brand and culture shape the way we lead, grow, and create impact. Hosted by Abriana Johnson, founder of Black Unicorn Creative, this show invites you to think critically about the systems, stories, and structures behind your business. Each episode offers reflections and strategies that connect the dots between vision and execution, culture and communication, values and decision-making. Whether you're shaping a new brand, evolving your team, building creative capacity or navigating change, this is a space to explore alignment as a strategic practice and competitive advantage. This is your digital hoofprint. Make it matter.

  1. Ep. 1 | A Letter to Equine Entrepreneurs

    Episode 1

    Ep. 1 | A Letter to Equine Entrepreneurs

    Welcome to The Digital Hoofprint Podcast! I wanted to take a moment to get more acquainted with you and share some of the beliefs I have when it comes to the horse industry. This podcast is an extension of my company, Black Unicorn Creative, a creative solutions agency dedicated to elevating equine businesses. On this podcast, I will share tips, strategies, and the occasional interview about running a business in the horse industry online and establishing your digital hoofprint. If you enjoyed this episode, please share it with a friend and leave a review on Apple podcasts! Connect with me on Instagram or Facebook! Follow Black Unicorn Creative on Instagram and Facebook as well. Let me know if there is something you really want to learn more about when it comes to growing your business and marketing yourself online. Visit my website www.blackunicorncreative.com for more information!

    30 min

  2. Episode 2

    Ep. 2 | 6 Things You Need Before Your First Horse Business Client

    So you want to start a business in the horse industry? Have you been doing work for free and now you want to make a business out of it? This episode is the one for you! After developing a stellar business idea, you may be confused about where to start. In this episode, you will learn the top 6 things you need to do before you secure your first client. From the idea to the business plan, tune in to this episode and learn how you can get a jump start on your business. ~~~~~~~~~~~~~~~~~~ Enjoy this episode? Don't forget to subscribe! Be sure to follow me on social media for more tips in running and marketing your horse business online. Follow us on Facebook Follow us on Instagram Have you taken the Digital Hoofprint Pre-Purchase Exam? Visit my website to see where you measure up.

    19 min

  3. Episode 3

    Ep. 3 | What is Branding with Pittsburgh Foundry

    It's February 2021 and you know what that means! It's "Fall In Love with Your Brand" Month at Black Unicorn Creative. I'm super excited to share a series of podcast episodes that talk about the aspects of branding, how you can implement your brand, and lastly, how to make people fall in love with it! In this episode, I had the opportunity to speak with Sarah from Pittsburgh Foundry about the significance of brands in the livestock industry and how many are created today. Check out my latest Youtube video that dives deeper into branding for horse businesses, the components, and how to make your brand work for you! LATEST YOUTUBE VIDEO ---> https://youtu.be/CcLj87yeuec Learn more about Pittsburgh Foundry at https://www.pittsburgfoundry.com/ ~~~~~~~~~~~~~~~~~~~~~~~ Want tips, resources, and motivation delivered to your inbox weekly? Join my weekly email blast at http://bit.ly/jointhestampede ~~~~~~~~~~~~~~~~~~~~~~~ I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload ~~~~~~~~~~~~~~~~~~~~~~~ Let's Connect on Socials! Instagram: @blackunicorncreative & @theabrianaj Facebook: @blackunicorncreative & @theabrianaj Twitter: @theabrianaj ~~~~~~~~~~~~~~~~~~~~~~~ Want to work with me? Visit my website www.blackunicorncreative.com

    21 min

  4. Episode 4

    Ep. 4 | What I Have Learned From 6 Months of Entrepreneurship

    Today is more of a personal episode. This month, I celebrated 6 months of entrepreneurship after 6 years at my corporate animal hospital job, and boy are there some lessons I've learned in such a small amount of time. What are some major entrepreneurship lessons you learned very quickly? Head over to Facebook or Instagram and let me know! ~~~~~~~~~~~~~~~~~~~~~~~ Want tips, resources, and motivation delivered to your inbox weekly? Join my weekly email blast at http://bit.ly/jointhestampede ~~~~~~~~~~~~~~~~~~~~~~~ I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload ~~~~~~~~~~~~~~~~~~~~~~~ Let's Connect on Socials! Instagram: @blackunicorncreative & @theabrianaj Facebook: @blackunicorncreative & @theabrianaj Twitter: @theabrianaj ~~~~~~~~~~~~~~~~~~~~~~~ Want to work with me? Visit my website www.blackunicorncreative.com

    28 min

  5. Episode 5

    Ep. 5. | Finding your Stride Online

    Finding your stride in the online space is much more than posting every day. It's about finding what works for you, is unique for your business, and encourages your audience to take action. Your stride online is the strategy you use to share your unique area of expertise so you can make an impact by providing value, being consistent, and connecting with your audience. One of the major components is creating content that invokes a response from your audience whether it is just sharing your post, tagging a friend, or going to visit your website. Learn how to make content that SPURS your audience into action by downloading my free workbook at blackunicorncreative.com/spurs ~~~~~~~~~~~~~~~~~~~~~~~ Want tips, resources, and motivation delivered to your inbox weekly? Join my weekly email blast at http://bit.ly/jointhestampede ~~~~~~~~~~~~~~~~~~~~~~~ I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload ~~~~~~~~~~~~~~~~~~~~~~~ Let's Connect on Socials! Instagram: @blackunicorncreative & @theabrianaj Facebook: @blackunicorncreative & @theabrianaj Twitter: @theabrianaj ~~~~~~~~~~~~~~~~~~~~~~~ Want to work with me? Visit my website www.blackunicorncreative.com

    30 min

  6. Episode 6

    Ep. 6 | Developing brand values for your horse business

    This week in The Stampede we're breaking down brand values and why they are crucial to your brand development by bringing clarity to your message, your operations, and your direction. Brand values are more than cliche words you pick from a list. These words help you develop defining statements that inform how your business operates. Use these journey words and personal experiences to help brainstorm what your non-negotiables are! ~~~~~~~~~~~~~~~~~~~~~~ The Stampede is a weekly newsletter for equine entrepreneurs sharing strategy, tips, resources, and inspiration to help you establish your digital hoofprint. Visit www.blackunicorncreative.com to join the list! ~~~~~~~~~~~~~~~~~~~~~~~ I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload ~~~~~~~~~~~~~~~~~~~~~~~ Let's Connect on Socials! Instagram: @blackunicorncreative and @theabrianaj Facebook: @blackunicorncreative and @theabrianaj Twitter: @theabrianaj ~~~~~~~~~~~~~~~~~~~~~~~ Want to work with me? Visit my website http://www.blackunicorncreative.com

    31 min

  7. Episode 7

    Ep. 7 | How to use your brand story on your website

    As a web designer, I can only work with what I am provided, so if you don't have quality photos, website copy or a sense of direction, I can't actually design much. Hiring a copywriter is the ultimate goal, but I know that many people may not be ready for that investment just yet and that is perfectly fine— but if you need one I know a gal! I really want you to take the time and look at some of your favorite websites and think, "What do I like most about this site?" "What captures my attention and draws me in?" "What have I learned about this business from their site?" You can take some of those key nuggets and apply it to your site, business and brand. In this episode, I discuss the components of a brand story, how to write it and how to implement it on the website for your horse business. ~~~~~~~~~~~~~~~~~~~~~~~ Want tips, resources, and motivation delivered to your inbox weekly? Join my weekly email blast at http://bit.ly/jointhestampede ~~~~~~~~~~~~~~~~~~~~~~~ I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload ~~~~~~~~~~~~~~~~~~~~~~~ Let's Connect on Socials! Instagram: @blackunicorncreative & @theabrianaj Facebook: @blackunicorncreative & @theabrianaj Twitter: @theabrianaj ~~~~~~~~~~~~~~~~~~~~~~~ Want to work with me? Visit my website www.blackunicorncreative.com

    33 min

  8. Episode 8

    Ep. 8 | How to Attract New Clients (Customer Journey Pt. 1)

    Understanding the journey our clients go through from discovery to purchase is instrumental in simplifying our marketing strategies and achieving our ultimate goals. In this episode, I discuss the 3 types of customers: 1. Unaware 2. Aware w/ barriers 3. Brand champions and you need to market to each of them separately. Tune in to part 1 of this customer journey series and join The Stampede at www.blackunicorncreative.com ~~~~~~~~~~~~~~~~~~~~~~~ Want tips, resources, and motivation delivered to your inbox weekly? Join my weekly email blast at http://bit.ly/jointhestampede ~~~~~~~~~~~~~~~~~~~~~~~ I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload ~~~~~~~~~~~~~~~~~~~~~~~ Let's Connect on Socials! Instagram: @blackunicorncreative & @theabrianaj Facebook: @blackunicorncreative & @theabrianaj Twitter: @theabrianaj ~~~~~~~~~~~~~~~~~~~~~~~ Want to work with me? Visit my website www.blackunicorncreative.com

    23 min
See All Season 1 (8)

Trailer

About

The Digital Hoofprint Podcast is a space for leaders to explore how brand and culture shape the way we lead, grow, and create impact. Hosted by Abriana Johnson, founder of Black Unicorn Creative, this show invites you to think critically about the systems, stories, and structures behind your business. Each episode offers reflections and strategies that connect the dots between vision and execution, culture and communication, values and decision-making. Whether you're shaping a new brand, evolving your team, building creative capacity or navigating change, this is a space to explore alignment as a strategic practice and competitive advantage. This is your digital hoofprint. Make it matter.

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