The Digital Success For Business Podcast Marketing Leap

In this episode, Leanne shares her five top tips on how to build an email list from scratch: the importance of personalised calls to action, the value of signing up, using social media to promote your email newsletter, implementing referral programs, and building your email list offline. Proven strategies will help entrepreneurs grow their businesses and connect with their target audience.
Key Takeaways:
Create personalized calls to action for each blog or landing page.
Describe the value of signing up in your call to action.
Use social media to promote your email newsletter and engage with your audience.
Implement referral programs to encourage customers to introduce new customers.
Build your email list offline through sign-up sheets, QR codes, and in-store promotions.
Quotes:
"Your calls to action must actually satisfy whatever it is that they're looking for." - Leanne Cohens
"Give them a reason to give you their email address." - Leanne Cohens
"Build your email list offline through sign-up sheets or a QR code at your checkout counter." - Leanne Cohens
Timestamps:0:01:09 Tips on how to build an email list from scratch0:03:10 Create personalized call to actions for each blog or landing page0:05:02 Use specific words in your call to action to describe the value0:06:11 Promote your email newsletter on social media0:07:22 Use referral programs to encourage customers to introduce new customers0:08:42 Build your email list offline using sign up sheets or QR codesAbout The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

In this episode, Leanne shares the best five free strategies to promote your website and attract more visitors, and the importance of solidifying your website's SEO to improve its ranking on search engines. Leanne also highlights the power of email marketing, starting a blog or guest blogging, creating a lead magnet, utilising social media, submitting your website to online directories, partnering with colleagues for joint webinars or events, engaging in outreach marketing, and including your website in your email signature.
Key Takeaways:The five strategies:
Solidify your website's SEO to improve its ranking on search engines.
Utilise email marketing to build relationships with your audience and drive traffic to your website.
Start a blog or engage in guest blogging to boost your SEO and establish yourself as an authority in your industry.
Create a lead magnet to provide valuable content and attract potential customers.
Use social media to increase brand awareness and engage with your target audience.
Quotes:
"SEO is one of the most efficient methods of website promotion because it improves your site's ranking on Google and other search engines."
"Email marketing is still ranked as one of the top ways of driving traffic and building relationships with your ideal audience."
"A smart technique when promoting your website is to start a free blog to boost your SEO and make it easier for your ideal clients to find your website."
Timestamps:0:01:41 What are the five best free strategies to promote your website0:02:47 Solidify your website SEO0:04:01 Take advantage of email marketing0:04:45 Start a blog or do guest blogging0:06:15 Create a lead magnet0:06:46 Utilise social media0:08:22 Submit your website to online directories and forums0:08:49 Partner up with joint webinars or events0:09:18 Engage in outreach marketing and build a community0:10:16 Include your website in your email signatureAbout The Host:
Leanne Cohens is the Digital Success Coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is dedicated to helping entrepreneurs grow their businesses through effective marketing strategies.

In this episode, Leanne Cohens and Karen O'Connor discuss the common problem of wasted money in marketing. They share their personal experiences of spending money on courses and coaches that didn't deliver the expected results. Leanne emphasizes the importance of understanding marketing basics and having an awareness of what works before investing in expensive programs. They also discuss the value of being a "dupreneur" and having a job while building a business to avoid financial strain. Leanne and Karen stress the need for business owners to have a basic understanding of marketing to avoid wasting money and make informed decisions.
Key Takeaways:
Marketing is essential for business success, but it's important to avoid wasting money on ineffective strategies.
You don't need to be an expert in every aspect of marketing, but having a basic understanding is crucial.
Being a "dupreneur" and having a job while building a business can provide financial stability.
Invest in learning the basics of marketing rather than spending a significant amount on expensive courses.
Understand the return on investment when it comes to marketing expenses and focus on strategies that generate leads and revenue.
Quotes:
"Don't spend a vast amount of money trying to become an expert in the field. You're better off spending a few hundred dollars learning the basics." - Karen O'Connor
"You need to know enough to understand it, but you don't need to be an expert. You can't be an expert in everything these days." - Leanne Cohens
About The Host & Guest:
Leanne Cohens is the digital success coach and owner of the agency Marketing Lead. With over 25 years of experience in marketing and over 30 years as a business owner, Leanne focuses on helping entrepreneurs grow their businesses through effective marketing strategies.
Karen O'Connor is the owner of Speak Up Podcasting and host of the podcast "Menopause, Marriage and Motherhood." She has experience working with high-level business coaches and has learned valuable lessons about marketing and wasting money.



 

In this episode, Leanne shares tips on how to create content that resonates with your audience by knowing your target audience and understanding their needs and wants. Creating generic content simply isn't going to work, business owners need to focus on solving their ideal client's problems. Leanne also explains the importance of authenticity in creating engaging content and how to utilise the power of storytelling in building a connection with your audience and increasing trust. 
Key Takeaways:
Know your target audience and create content that speaks directly to their specific issues, wants, and needs.
Use storytelling to create an emotional connection with your audience and build your brand engagement.
Focus on solving your ideal client's problems and providing resources that help them learn and find solutions.
Use visuals that align with your brand to make your content visually appealing and recognisable.
Be authentic and genuine in your content to build trust with your audience.
Timestamps0:01:36   Tips on creating content that resonates with your audience0:02:13   Know your target audience and create content that speaks directly to them0:03:43   Humanise your content and create an emotional connection0:05:26   Use storytelling to connect with your audience0:07:08   Educate and inform your audience by solving their problems0:08:34   Use visuals to make your content visually appealing0:09:47   Be authentic and genuine in your content 
About The Host:Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.

In this episode, Leanne Cohens shares five effective tools for creating great YouTube videos. She emphasises the importance of marketing in business success and provides strategies to help entrepreneurs overcome the overwhelm of creating video content. Leanne discusses the following tools:
StreamYard: A web-based media studio that allows for live streaming and recording of videos across multiple social media platforms.
Adobe Premiere or Filmora: Video editing software that enables customisation and fine-tuning of videos.
Rev or Otter AI: Transcription tools for converting video content into written form, which can be used for creating social media posts and blogs.
TubeBuddy: A tool for optimising YouTube videos and improving search engine rankings.
Canva: A design tool for creating eye-catching thumbnails that attract viewers to watch YouTube videos.
Leanne also mentions her business growth with YouTube course, which provides a clear understanding of how to use YouTube and videos in marketing strategies. She offers structured mentoring, coaching packages, and a full-service digital agency for those who prefer professional assistance with their digital marketing efforts.
Key Takeaways:
Use StreamYard for live streaming and recording videos across multiple social media platforms.
Consider using Filmora as a more affordable alternative to Adobe Premiere for video editing.
Use Rev or Otter AI for accurate and efficient transcription of video content.
Optimise YouTube videos using TubeBuddy to improve search engine rankings.
Create eye-catching thumbnails with Canva to attract viewers to your YouTube videos.
Quotes:
"Marketing is the single most important element when it comes to business success."
"With the correct content production tools, you can make video production and planning really easy."
"TubeBuddy is one of the simplest and least expensive ways of growing a YouTube channel."
"Canva allows you to create some really great eye-catching YouTube thumbnails."
About The Host:
Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is passionate about helping entrepreneurs grow their businesses through effective marketing strategies. She offers educational courses and training to demystify the online space and digital marketing for business owners.

Join marketing guru Leanne Cohens as she discusses the top website builders for small businesses, explaining the importance of having a user-friendly platform with excellent SEO capabilities and reasonable pricing options. Leanne explores five different website builders: WordPress, Wix, Shopify, Squarespace, and Square Online (formerly Weebly) and highlights the pros and cons of each platform, including their ease of use, customization options, and e-commerce capabilities. 
Key Takeaways:
WordPress is a flexible platform with extensive customization options, but it has a learning curve for non-technical users.
Wix is easy to use and offers a drag-and-drop editor, making it ideal for beginners, but it may have limitations in terms of customisation.
Shopify is a popular choice for e-commerce businesses, providing comprehensive sales tools and integration with various payment gateways.
Squarespace offers beautiful templates and a sleek drag-and-drop editor, making it suitable for businesses that prioritise aesthetics.
Square Online (formerly Weebly) is a good option for service-based businesses, offering team management and a complete point-of-sale system.
Quotes:
"Marketing is the single most important element when it comes to business success."
"You need to have some control over your online presence." 
"WordPress is so flexible because if you can think of something, you can actually create it in WordPress."
"Wix has become one of the top website builders for small business because it's easy to use and has over 800 website themes."
"Shopify simplifies the complexity of e-commerce and offers great sales tools for small businesses." 
"Squarespace has some of the best templates of any website builder, and its drag-and-drop editor is excellent."
"Square Online is great for service-based businesses that need team management and a complete point-of-sale system."
About The Host:
Leanne Cohens is the digital success coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne specialises in helping entrepreneurs grow their businesses through effective marketing strategies. She is passionate about demystifying digital marketing and providing practical solutions for business owners.