181 episodes

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room. 

The DigitalMarketer Podcast DigitalMarketer

    • Business
    • 4.8 • 149 Ratings

The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, we will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest marketer in the room. 

    5 Keys to Naming Your Brand with Stephanie Nivinskus

    5 Keys to Naming Your Brand with Stephanie Nivinskus

    There are few things more important than choosing the perfect name for your brand.
     
    Stephanie Nivinskus knows how to pick the good ones. She has been writing and telling stories since she was 11, and in 2009, she launched her company SizzleForce Marketing (great name, right?). They provide marketing services for small businesses and also teach/train people how to market on their own through their SizzleForce Marketing Academy. In today’s episode, Stephanie sits down with host Jenna Snavely to talk about all the things you need to consider if you want your brand name to be awesome.
     
    Listen in for some expert tips (dos AND don’ts) for choosing an unforgettable and evergreen name for your brand.
     
    IN THIS EPISODE YOU’LL LEARN:
    How to choose a name that showcases your brand’s promise and personality  Core branding exercises people often skip over (and shouldn’t) The smart way vs. the dumb way to take risks  Why and how to do a competitive analysis before choosing your brand name  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    SizzleForce Marketing Absolutely Unforgettable (Stephanie’s book) Join the Small Business Marketing Challenge (October 25-29)  
    OUR PARTNERS:
    Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    • 36 min
    TikTok for Business: How & Why? with Rachel Pedersen

    TikTok for Business: How & Why? with Rachel Pedersen

    If your business isn’t on TikTok yet, it’s not too late, but you need to move NOW.
     
    TikTok isn’t going anywhere; it’s massive and is only getting bigger. This past week it surpassed YouTube in overall watch time. Every other platform is getting their development from TikTok right now—that’s a good sign you need to be paying attention. 
     
    Social Media Queen Rachel Pedersen might just know TikTok better than anybody out there. In today’s episode, she joins DM President Mark de Grasse to talk about her favorite things about TikTok (simple, easy to pivot, you can test quickly) and why you’ve got to get in NOW while there are still early adopter advantages of untapped potential to go viral. 
     
    Listen in for Rachel’s brilliant advice on getting started on this popular platform and some great tips for continued success.



    IN THIS EPISODE YOU’LL LEARN:
    A simple step-by-step method to plan a year’s worth of great content The two most important types of TikTok content marketers should create The top 3 industries that can kill it on TikTok What you should do for your first TikTok video and why  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    rachelpedersen.com @themrspedersen on every social platform answerthepublic.com The Art of War (Sun Tzu) Trust Me, I’m Lying (Ryan Holiday) The Creative Habit (Twyla Tharp)  
    OUR PARTNERS:
    Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
     

    • 43 min
    How to Get Organic Traffic on Facebook with Rachel Miller, the Moolah Marketer

    How to Get Organic Traffic on Facebook with Rachel Miller, the Moolah Marketer

    If you’ve ever had a great Facebook post completely bomb, Rachel Miller can tell you why it did and how to fix it. 
     
    “Organic traffic is not a myth,” Rachel Miller, the Moolah Marketer, claims. In fact, “the easiest way to get traffic is organic customers.” And she backs up that bold statement with results that speak for themselves. Rachel’s tips and strategies work across all social media platforms, but Facebook is her favorite. “Facebook is motivated to put your content in front of your audience, your people, without ads,” she says, “because they need to keep your people active on the platform.”
     
    In today’s episode, Rachel takes us step by step through writing and sharing the perfect Facebook post that will attract attention, inspire engagement, and compel people to save and share.



    IN THIS EPISODE YOU’LL LEARN:
    How to generate post ideas based on your customer’s journey The inside scoop on Facebook’s algorithms and how to make them work for you 8 rules of what NOT to do when posting on Facebook How the theory of a “viral” practically applies to your product and business  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Rachel’s website Moolah Marketer Facebook group Contagious (book by Jonah Berger)


    OUR PARTNERS:
    Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    • 45 min
    Ready to Lead with Richard Lindner and Jeff Mask

    Ready to Lead with Richard Lindner and Jeff Mask

    'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great.
     
    Click Here to Listen and Subscribe

    • 3 min
    Choosing the Right Virtual Event for Your Business with Lisa Schulteis, Founder of ElectraLime Marketing

    Choosing the Right Virtual Event for Your Business with Lisa Schulteis, Founder of ElectraLime Marketing

    Events done right are engaging, trackable, replicable, and an incredible way to build your brand.  
     
    Lisa Schulteis, founder of ElectraLime Marketing, is an expert in event management. She helps people run virtual events in order to grow and scale their business, and she loves every minute of it. Her clients learn how to successfully replicate their events again and again, reutilizing assets to expand the reach of their message and grow their particular target market. She specializes in virtual events with high interaction, engagement, and networking opportunities. 
     
    In today’s episode, she sits down with DigitalMarketer President, Mark de Grasse, to talk about what it takes to run an event from start to finish—and then do it all over again.



    IN THIS EPISODE YOU’LL LEARN:
    How often small, medium, and large businesses should hold events Tips for getting a new product in front of clients Which virtual event platform is best for engagement and networking What kinds of analytics/metrics Lisa can give clients at a virtual event  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    ElectraLime Marketing Pathable Traction (book by Gino Wickman) Lisa on LinkedIn Get a FREE 20-minute strategic planning session with Lisa


    OUR PARTNERS:
    Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Find out your Leadership Trust Score at Ready to Lead.  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    • 26 min
    Design, Launch, and Profit From a Damn Good Product with Marisa Murgatroyd, Founder of Live Your Message

    Design, Launch, and Profit From a Damn Good Product with Marisa Murgatroyd, Founder of Live Your Message

    Do you want to get off the marketing treadmill, make more sales, and have more impact? Who doesn’t, right?  
     
    Marisa Murgatroyd gets people so excited about changing their lives that they stop dreaming and start doing. As Founder of Live Your Message, she believes that your mission, should you choose to accept it, is to design, launch, and profit from an experience product in 12 weeks or less. She and her team will help you find that deep level of alignment where you’re in your zone of genius and doing what only you can do.
     
    In today’s episode, she sits down with host Jenna Snavely for an inspiring and mind-blowing chat about leveraging dopamine buttons, transcending common market strategies, breathing life into your brand, and getting customers the results of their dreams.



    IN THIS EPISODE YOU’LL LEARN:
    How to leverage your customers’ dopamine button for good Tips for standing out in a market full of talking heads and look-alike businesses.  How to design, launch, and profit from an experience product in 12 weeks or less Proven ways to increase your customer results 10-30x the industry standard


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Live Your Message The Power of Moments (book by Chip and Dan Heath) Marisa on YouTube Grab The Viral Product Checklist: liveyourmessage.com/dm


    OUR PARTNERS:
    Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane  
    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

    • 40 min

Customer Reviews

4.8 out of 5
149 Ratings

149 Ratings

j186017 ,

Amazing interviewer

I love Jenna’s interview style and the thoughtful questions she comes up with. You can tell how much work she puts into each episode. And she’s not just waiting to talk like most podcasts :D I loved the latest episode about community building, very inspiring!

Get hectic ,

Wealth of knowledge

Jenna is so great to listen to every week and she really shares a relatable perspective that can really help people understand difficult concepts. Keep it up DM team!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Jenna does such a great job of sharing her wisdom and I love how she leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

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