The Melissa Koehler Show Melissa Koehler

The game of social media is … well, a game. And if you are a small business owner, it can be really frustrating. But creating content online is essential for a small business, and I am going to break down why in this episode. 🔗
Once you understand the why, you can gain momentum for the how:  
👉 How do I create content that is authentic? 
👉 How do I niche down? Do I even need to niche down? 
👉 How do I stay consistent and relevant? 
We all ask these questions. I had to start over on Instagram a few years ago 🫠 and it has been a learning curve for me. I don’t want to gatekeep the things I learned. So let’s talk about it! 👏
Are you ready to get started with creating effective content online? I have a FREE guide for you. It’s called Behind The Scenes: Insights of Growing on IG. Go grab it now + get started, friend. I believe in you! 
In this episode we talk about: 
✨ Balancing personal connection and sharing online 
✨ The crucial-game-changing components of content creation 
✨ How market research will fuel (and better) your content creation 
Links to all the things mentioned: 
Behind The Scenes Insights of Growing On IG (FREE! Guide!)  Shop Young Living Products  Grab one of my other Free Offers!  Connect with Melissa:
Instagram | @mkoehler Personal Website | melissakoehler.net Podcast Blog Post I Coming soon!  This podcast was produced by Pivot Media Co. 
 

Do I really need to show up online for my business? YES.
Do I need to be consistent? YES. 
How do I keep up with the constant changes online? I got you. 
In this episode we are going to talk about social media and being consistent because it truly does matter. Consistency breeds trust so if you want your audience to trust you and be all into what you offer within your business, you have to be consistent. 
But more so, I want to challenge you. Take the next 30 days to show up online consistently. Commit to it and see what happens! I have a FREE guide that will help you. It’s called Behind The Scenes: Insights of Growing on IG. Go grab it now + get started, friend. I believe in you! 
In this episode we talk about: 
📱 Adapting to changes in the industry and how that impacts your social media strategy for your business 
🗓️ Creating consistency with your social media content (it builds trust with your audience!) 
👏  Identifying brand pillars + connecting them to your social media  
Links to all the things mentioned: 
Behind The Scenes Insights of Growing On IG (FREE! Guide!)  Shop Young Living Products  Grab one of my other Free Offers!  Connect with Melissa:
Instagram | @mkoehler Personal Website | melissakoehler.net Podcast Blog Post This podcast was produced by Pivot Media Co. 
 

Is it possible to sell your content online without being pushy, salesy, or slimy? Absolutely 👏 
Liz Teresa is joining me for a conversation all about how you can confidently write sales copy that SELLS – focusing on clarity over cleverness, building know, like, trust with potential customers, tips for writing effective sales copy, and so much more. This conversation is full of GOLD. If you #struggle to market your business online I know this conversation will bring you a ton of clarity, confidence, and actionable steps to get you to the place you want to be with your marketing tactics. ✨
Want to know more about Liz Teresa? 🫶 She helps entrepreneurs find clarity and market themselves online with confidence. She’s been in business for more than a decade creating powerful, high-converting websites, memorable brands, and coaching business owners on how they can be more visible online. She wants every entrepreneur to rise and be the star of their own business because let’s face it – a big break isn’t something you wait for – it’s something you make. Be sure to listen to Liz on Biz™, her Forbes-acclaimed podcast every Monday for fresh, inspiring, and often hilarious stories of running a business.
In this episode we talk about: 
Why storytelling is a powerful tool for engaging and connecting with an audience How writing a letter to your BFF helps simplify your sales (this is juicy!)  What the “I Totally Get You” exercise is + how it will you connect with your target audience’s specific pains and desires How emotional appeal and social proof strengthen your sales copy  Links to all the things mentioned: 
Behind The Scenes Insights of Growing On IG (FREE! Guide!)  Listen to Melissa’s episode on Liz’s Podcast Liz Teresa Website Free Downloadable Copywriting Training Video Liz Teresa’s Podcast: Liz On Biz Join her Internet Fame Now Facebook Group Follow Liz Teresa on Instagram Follow Liz Teresa on Facebook  Shop Young Living Products  Grab one of Melissa's Free Offers!  Connect with Melissa:
Instagram | @mkoehler Personal Website | melissakoehler.net Podcast Blog Post I Coming soon!  This podcast was produced by Pivot Media Co. 
 

Can you relate?? 🫠 Has something become your identity and now you feel lost? I think we have all been there at one point or another. Whether you feel like you’re losing yourself to motherhood, business, or even to something you once had a passion for. So let’s talk about it. Let’s talk about the reality of losing yourself AND how you can discover who you are outside of _____ again. ♥️
In this episode I also want to talk about the #struggle of balancing hobbies and business. Because let’s be honest, sometimes we want our hobbies to become a business and sometimes we need to be ok with a hobby being something we hold close as a place for fun and creativity while we build our business and/or our family. 
I hope you walk away from this episode encouraged to find joy and fulfillment in life again. Because who you are and what you’re passionate about is worth rediscovering.
In this episode we talk about: 
Why it is so common to feel like you lose who you are when you step into motherhood or into being a business owner The pressure to prove who you are without a degree (+ how that leads to immersing yourself in your business)  How you can find hobbies that bring you back to life – and whether they can become a business for you or remain a hobby  Links to all the things mentioned: 
Behind The Scenes Insights of Growing On IG (FREE! Guide!)  Shop Young Living Products  Grab one of my other Free Offers!  Check out my blog post on this episode  Connect with Melissa:
Instagram | @mkoehler Personal Website | melissakoehler.net This podcast was produced by Pivot Media Co. 
 

I have stepped into a whole new struggle of raising my kids while running my business. Want to know what it is? Parenting teenagers. 😅
Are you a mompreneur like me? If so, then you know the #struggle it *can* be to raise your kids while you run your business. 
In this season, I am raising 2 teenagers and one who is just a few years away from being a teenager. And I have found that a lot of people in my age group, who are navigating the teenage years of parenting … just aren’t talking about. I was not prepared for this season of parenting. Can you relate? 🥴
The pressure to be the perfect parent to teens is so heavy, yet there aren’t enough resources + community to support the parent walking through that season. So I am going to talk about it! 
Whatever season of motherhood you find yourself in, you are doing a GOOD job!! Keep your head up, focused on your family, and keep going. 👏
In this episode we talk about: 
How social media creates pressure in parenting  Why celebrating your kids is incredibly valuable  Raising kind humans in today’s culture  Why teaching kids life-skills is essential for their indepence + future success  Links to all the things mentioned: 
Mega Biz Bundle Shop Young Living Products  Grab one of my other Free Offers!  Connect with Melissa:
Instagram | @mkoehler Personal Website | melissakoehler.net Podcast Blog Post This podcast was produced by Pivot Media Co. 
 

Are you in a funk? Are you feeling less motivated to do … really, anything? Do you feel like you are just surviving? If you resonate with any of these questions and your immediate response is YES, that’s me! You are not alone. 
About a year ago, I was diagnosed with Hashimoto. And through it I have learned so much about my body – from my hormones (hello, perimenopause!) to my diet to my mental health. I was living in frustration and facing challenges because of all the changes I was having to make to support my body. I was in a funk and simply surviving. 
Being in a funk can impact your entire life – from your motivation to your creativity, your social life and the perspective you have of yourself. There is no need for you to feel ashamed or embarrassed because these things we all experience when in a funk. 
There is hope for you to come out on the other side! There are things you can do to get yourself out of a funk! And today, we are going to talk about them.  
In this episode we talk about: 
✨ Being diagnosed with Hashimoto + how that has impacted my overall life 
✨ Ways your hormones can contribute to feeling like you’re in a funk 
✨ What perimenopause is + what I am doing to support my body through it
✨ Dietary restrictions being equally helpful + frustrating (especially when you are in a funk)  
  Links to all the things mentioned: 
Mega Biz Bundle Shop Young Living Products  Grab one of my other Digital Products!  Connect with Melissa:
Instagram | @mkoehler Personal Website | melissakoehler.net Podcast Blog Post  This podcast was produced by Pivot Media Co.