The Drake Insights Podcast

Drake Strategic
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  • MARKETING
  • UPDATED BIWEEKLY

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!

  1. 4D AGO

    Ep 29 - AI in Senior Living: Is it Making Us More Human? Live from LeadingAge 2025 Boston

    What happens when AI meets one of the most human industries in the world—senior living? Live from LeadingAge 2025 Boston, host Natasha Drake of The Drake Insights Podcast asks industry leaders a bold question: Is AI helping us be more human—or is it dehumanizing our field? Hear real stories from executives, marketers, and care professionals across the industry sharing how AI is transforming the way we connect, serve, and care. Discover how senior living leaders are learning to automate the mundane and elevate the meaningful. This special episode features insights from leaders across the senior living industry. Hear how professionals across marketing, operations, and clinical care are using AI to automate the mundane and elevate the meaningful—helping teams refocus on what truly matters: human connection. Listen now to hear how innovation is reshaping human connection in senior living. To learn more, visit Drake Strategic at https://www.drakestrategic.com/  Full YouTube Episode: https://youtu.be/6dhFRz0AOB0

    26 min

  2. OCT 22

    Ep 28 - Smarter Targeting, Stronger ROI: The Data & AI Strategy Transforming Senior Living Marketing

    In Episode 28 of The Drake Insights Podcast, host Natasha Drake welcomes the powerhouse team behind Sabal Strategy — CEO Maribeth Jenkins, strategist Angela Hamilton, and data/CRM expert Natalie Groeger — to uncover how data-driven strategy is reshaping senior living marketing. Together, they break down real-world case studies, including how a small memory care community turned zero direct mail responses into 70+ RSVPs and sales-qualified leads using highly targeted data, omnichannel marketing, and a smarter approach to audience modeling. From CRM clean-up and AI integration to exact-match digital audiences and personalized event marketing, this episode dives deep into what it takes to create campaigns that actually work. If you work in senior living marketing, sales, or strategy, this episode is a must-watch for learning how to maximize results with a modest budget and a modern approach. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Sabal Strategy at https://sabalstrategy.com/  Full YouTube Episode: https://youtu.be/gJ6XjPT_JV0

    43 min

  3. OCT 8

    Ep 27 - Top Marketing Strategies you Should Expect from your Marketing Partner

    In Episode 27 of The Drake Insights Podcast, host Natasha Drake shares her guest appearance on Matt Reiners’ Connecting the Dots podcast — a powerful conversation on what senior living operators should truly expect from their marketing partners. With decades of experience across operations, community sales, and agency work, Natasha shares her 7 must-haves for a marketing partnership that drives real results — not just leads. From honest data conversations and budget transparency to building strategic marketing plans and leveraging AI tools, she covers it all. Perfect for anyone in senior living marketing, operations, or business development, this episode offers practical advice you can apply today. To learn more, visit Drake Strategic at https://www.drakestrategic.com/  Full YouTube Episode: https://youtu.be/KjoyKRn4yss

    49 min

  4. SEP 3

    Ep 26 - Accelerating Senior Living Sales: Bridging the Gap After the Tour with Kiera DesChamps

    In Episode 26 of The Drake Insights Podcast, host Natasha Drake sits down with Kiera DesChamps—sales strategist, entrepreneur, keynote speaker, and newly published author of "After the Tour: Guiding Prospects from Interest to Action". Kiera shares her journey from higher education and non-profit leadership into senior living consulting, where she helps accelerate the sales cycle by bridging the gap between prospects, families, and sales teams. She explains how her unique approach helps operators and sales professionals listen for key “logistical cues,” build authentic partnerships, and provide real solutions that move prospects from interest to action. This conversation is full of practical strategies for sales leaders, senior living operators, and entrepreneurs looking to grow with authenticity and impact. Get your copy of Kiera’s book - After the Tour – KD Consulting Group, LLC To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or KD Consulting Group at https://kdconsults.com/  Full YouTube Episode: https://youtu.be/jgk1zxuW0Vk

    46 min

  5. AUG 13

    Ep 25 - AI Hacks for Real Life: Boost Productivity, ROI & Free Time with Matt Reiners

    In Episode 25 of The Drake Insights Podcast, host Natasha Drake sits down with Matt Reiners, Chief Growth Officer at Parasol Alliance and host of the Connecting the Dots podcast, to explore how AI is transforming both professional workflows and daily life. Matt shares his decade-long background in senior living, how he discovered the power of AI tools like ChatGPT, and why he believes automation should “eliminate the mundane to elevate the meaningful.” Matt also looks ahead to the rise of AI agents that proactively research, personalize outreach, and handle tasks in the background — creating more time for the human work that really matters. If you’ve been curious about how to make AI work for you — whether in your job, your home, or both — this episode offers practical tools, mindsets, and real-world examples to get you started. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Parasol Alliance at https://www.parasolalliance.com/  Full YouTube Episode: https://youtu.be/FBdBdS1NwKs

    35 min

  6. JUL 2

    Ep 24 - Navigating Uncertainty: Coaching Sales Teams for Today's Challenges with Morgan Lamphere

    In Episode 24 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, founder of Lauren Rose Senior Advisors, for a powerful conversation on navigating today’s uncertainty in senior living sales. With over 20 years of industry experience, Morgan shares the frontline challenges sales teams face—from media-driven fear to financial hesitations—and how to coach through it with empathy, strategy, and real-life tools. They explore how to build trust in a skeptical market, train teams to handle objections with confidence, and leverage financial tools like MyLifeSite to sell the value of Life Plan communities. Plus, Morgan shares her personal story behind founding her company—and how her mom’s journey inspired it all. Whether you’re a sales leader, marketer, or operator in senior living, this episode is packed with practical tips, mindset shifts, and inspiration to help your team connect with today’s (and tomorrow’s) senior living prospects. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Lauren Rose Senior Advisors at https://www.lrsainc.com/  Full YouTube Episode: https://youtu.be/uWax1Gjmdbk

    29 min

  7. JUN 5

    Ep 23 - The Financial Fit: Using Tools and Data to Power Senior Living Sales with Tripp Higgins

    In Episode 23 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic is joined by Tripp Higgins, President of MyLifeSite and senior living sales veteran. They dig into how financial data tools like MoneyGauge are transforming senior living sales, not just by improving conversions but by arming sales and marketing teams with powerful data insights. Tripp shares how MoneyGauge is more than a financial calculator — it’s a self-service tool that helps prospects understand affordability while helping communities qualify leads and optimize marketing spend. With real-world examples and best practices, the episode explores how leveraging data can shape smarter pricing, guide marketing strategies, and make life easier for sales teams. Whether you're a sales director, operator, or marketer, this episode offers a fresh take on how to drive occupancy with confidence and clarity. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or MyLifeSite at https://mylifesite.net/  Full YouTube Episode: https://youtu.be/tO4E5p0o_TY

    36 min

  8. APR 30

    Ep 22 - Rethinking Sales, Referrals and Relationships with Christie Freeze

    In Episode 22 of The Drake Insights Podcast, host Natasha Drake sits down with senior living industry veteran, video expert, and senior care advocate Christie Freeze to explore how sales and referral models in senior living need to evolve—and how we can start that change today. Christie shares her journey from frontline sales to founding CARE by Christie, a revolutionary model that helps families navigate aging care through education, empowerment, and relationship-first guidance. Together, Natasha and Christie discuss how current sales structures are outdated, why collaboration with so-called "competitors" is critical, and how leveraging everyday community professionals—from roofers to realtors—can unlock powerful new referral networks. Whether you're a sales leader, operator, marketer, or advocate for aging adults, this episode is packed with insights that challenge the status quo and offer real, replicable solutions. To learn more, visit Drake Strategic at https://www.drakestrategic.com/, CARE by Christie at https://www.carebychristie.com/ or Heart Legacy at https://heartlegacy.com/

    43 min
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About

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!

Information

  • Creator
    Drake Strategic
  • Years Active
    2024 - 2025
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Drake Insights Podcast