The Art of Value Whispering Podcast Melitta Campbell
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Mastering the Art of Value Whispering with award-winning business coach, and Value Whisperer, Melitta Campbell.
Each week learn from Melitta's lifetime of marketing, communications and sales experience. As well as hearing from inspiring business owners who are thinking differently about the way they attract clients, build a business, and make an impact in the world.
Value Whispering is an approach to marketing that ensures that no matter how quiet your voice you can build a business you feel proud of, and make a powerful impact.
(Formerly the Driven Female Entrepreneur podcast : change at Episode 190)
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#205: My favourite way to Communicate the Value of Your Offer
Welcome to the Art of Value Whispering podcast
Today, I’m talking about My favourite Way to Communicate the Value of Your Offer.
Recently, in episode 203, I explored how to create magnetic messages that attract your dream clients and motivate them to take action.
I talked about the need to convey credibility, emotion and logic in your content. And today, to help you achieve this, I’m sharing a simple yet powerful strategy to illustrate the logic behind your solutions: creating and communicating a signature methodology.
Master this and highly flexible approach, and you’ll build belief in your offer, and stand out as the perfect choice of service for your dream clients.
Which is why it’s my favourite way to express the value of your offer.
“Your clients don’t know how to get the most from working with you. Having a signature methodology can quickly illustrate how you guide them towards the results they seek. Building belief in your solution..” - Melitta Campbell
In this Week's Episode...
You will discover how to:
The importance of conveying credibility, emotion and logic through your content. My favourite way to illustrate the logic behind your offers. Why and how to create your own signature methodology. What you need to understand about your clients, to attract more of them and talk about your value clearly. How to use your signature method across all your marketing. How to keep your communications simple and impactful.
“Creating your own signature method is a powerful way to build belief in your ability to solve your clients problems and get results. It’s also simpler to do than you might expect!.” - Melitta Campbell
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
You can register for this free online event here >
About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with Melitta Website Facebook Linkedin Twitter YouTube
Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> Join the Dream Clients Club (free)
You May Also Enjoy... Creating Compelling Content that gets Clients
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#204: Thriving in Your Business, with ADHD
Welcome to the Art of Value Whispering podcast
In this episode, I’m joined by Kim Raine, the Entrepreneur's ADHD Performance Coach, and author of Square Pegs — A Book Of Self-Discovery For Women With ADHD.
Kim started out as a personal trainer (PT) and later worked with the European Institute of Fitness to train other PTs. Working with her own clients made her wonder what caused people to struggle to get results. This question led her to explore ways to overcome their mindset and mental health challenges, to get results that lasted.
More recently, following her own personal growth and aging, she has focused her coaching expertise on helping leaders and entrepreneurs to maintain high-performance when living with ADHD and menopause.
Join us as Kim shares the unique challenges and opportunities ADHD presents, and the strategies we can use to achieve confidence, fulfillment and high-performance - without burning out.
"Understanding that your ADHD tendencies aren’t flaws is empowering. It allows you to change the stories you tell yourself and lean into your strengths." - Kim Raine
In this Week's Episode... In this episode, you will learn:
Strategies to help you manage your ADHD traits. The characteristics and symptoms of ADHD How to turn doubt and anxiety into confidence Why ADHD in women can be complex Common misunderstandings and challenges related to ADHD The hidden strengths and opportunities ADHD gives us
"When you understand and embrace the way your ADHD brain works, you can find strategies that work for you, you can become unstoppable!" - Kim Raine
About Kim Raine Kim Raine is the Entrepreneur's ADHD Performance Coach.
She is the creator of ADHD Practitioner, the UK's highest CPD-accredited certification for coaches, therapists, and professionals, the author of Square Pegs—A Book Of Self Discovery For Women With ADHD, the founder of The ADHD Business Collective, and the proud and relieved owner of a late ADHD diagnosis.
She has spent the last 18 years running her own successful coaching businesses and empowering her clients to have more confidence, clarity, and success in mind, body, and business.
Connect with Kim
Website LinkedIn
About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with Melitta Website Facebook Linkedin Twitter YouTube
Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The D -
#203: Creating Compelling Content that gets Clients - What you need to know!
Welcome to the Art of Value Whispering podcast
Today, I’m talking about how you can Create Messages in a way that attracts more of your Dream Clients to your Business, and faster. This week on the 'Art of Value Whispering' podcast, I'm diving into magnetic messaging — or in other words, how you can attract and engage your ideal clients through messages that show empathy and build trust. This isn’t just about getting noticed; it’s about creating an instant connection that resonates deeply with your audience.
The Essentials of Magnetic Messaging Building Trust Trust is the cornerstone of any successful client relationship. This is all the more important for those with service-based businesses as you are selling the invisible. Trust comes from demonstrating an understanding of, and empathy towards, the client's situation. This also helps position your services as the obvious choice of solution for your client's specific problems.
Communication should go beyond mere information delivery; it should make the client feel seen and understood, effectively showcasing your authority and knowledge in your niche.
The Four Golden Rules for Impactful Communication
1. Have a Single Clear Purpose
2. Be Audience-Centric, Always
3. Keep it Simple and Relevant
4. Plan!
Consistency and Repetition: The Key to Recall It’s not enough to craft a perfect message once. Consistent communication and repeating core messages ensure that your value proposition is remembered. Planning your content strategically across different platforms, such as social media or your blog, can guide potential clients on a journey that gradually builds up to a compelling call to action, inviting them to engage with your service.
Focus on quality over quantity. Creating a single compelling message once a week, for example will be more valuable and impactful than posting daily content just 'because'. Get intentional about the journey you are creating for your prospects through your content.
The Gift of Your Message Think of your knowledge and insights as gifts to your potential clients. When you share valuable information for free, you not only educate your audience but also establish your credibility and deepen their trust in your expertise.
This approach is at the heart of magnetic messaging — creating a relationship where clients come to naturally see you as their ideal choice of service provider. This won't be achieved in one single message, but over time in a well planned series of content.
Building Lasting Relationships Magnetic messaging is more than a marketing strategy; it's a method of building meaningful client relationships based on understanding, trust and shared values. Listen to the full podcast episode to discover exactly how to create content that turns potential clients into loyal advocates.
If you aim to not only attract but also profoundly connect with your dream clients, begin by ensuring your messaging strategy is as compelling as the services you offer.
Join the Journey with The Dream Clients Club For those keen to dive deeper and continuously refine their approach to client attraction, the Dream Clients Club offers a wealth of resources and highly supportive community.
It’s designed to help service-based business owners, like you, to become the obvious choice for their dream clients. The best part is, it's free to join!
Once inside, head to the 'Classroom' to follow the 4-day Magnetic Messages Challenge.
You can join the Dream Clients Club for free, here >
About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value throu -
#202: Growing Your Business with Valuable Events, with Shay Wheat
Welcome to the Art of Value Whispering podcast In this episode, I’m joined by the inspiring Shay Wheat, a certified event producer and CEO of Grace and Ease Productions.
Shay’s business journey began in 2014, after she was invited to speak at an event and back-stage conversation led her to be invited to support Dr. Oz’s upcoming Women’s Conference. She said ‘Yes!’ and the rest is history! obliged and that was her official induction into the world of events production.
Today, she helps business owners to grow their business, audience and profit through a range of events, each one carefully selected to match their business stage and strategy, and deliver a powerful impact for their audience.
Join us as Shay shares what she has learned it takes to leverage the power of events to grow your brand and business.
"Events is one of the fastest ways to leverage your time, energy and effort to support more people" - Shay Wheat
In this Week's Episode... In this episode, you will learn:
Why you always need a Call to Action
What it mean to ‘leverage’ your events
The five phases of events to scale your business
At what point events make sense for your business
Why having a profit plan is crucial in hosting events that grow your business
The key to continued personal growth for entrepreneurs
The 17 events to consider for your business growth
Shay's 17 Types of Marketing Event:
90 minute workshop
Summit
Retreat
Mastermind
One-day sales and enrolment event
Three day sales and enrolment events
Seminars
Podcasts
Facebook Lives
Instagram Lives
Clubhouse Rooms
Meetups
Conferences
Challenges
Hackathons
Conventions
Trade shows
"Any event that we’re doing, we have to take a look at why we’re doing it, what is the purpose and intention and what is the promise of that event in order to support the audience" - Shay Wheat
About Shay Wheat Shay Wheat is a Certified Event Producer™ and Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.
Grace & Ease Productions, Inc supports their clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others.
Her company assists Speak-to-Sell clients to be extremely profitable with their events: just recently one of their clients generated over $2.1 Million dollars in one Virtual Live 3-day event.
Connect with Shay
Website LinkedIn
Free tool: Access Shay's 5 Phases of Events Tool
Podcast: Listen to Melitta on Shay Wheat’s podcast: Creating Powerful Impact
Join the Magnetic Messages Challenge: Starts 22 April Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?
In the free 4-day Magnetic Messages Challenge you'll do this and so much more!
Over 4-days you'll learn exactly how to:
⭐ Communicate Your True Value
🚀 Attract Your Dream Clients with Messages that resonate deeply
📖 Create Connection with the power of Storytelling
💡 Get Consistent with an easy to manage Content Plan
With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.
Challenge starts Monday 22 April 2024!
You can learn more and register for this free 4-day challenge here >
About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a -
#201: You Asked, I Answered - Responding to Listners Questions
Last week, Monica Antohi took over as host and interviewed me about my journey and the experiences that have shaped the person and business coach I am today.
This week, I continue with the ‘behind the scenes’ approach by asking some questions from you, the listeners.
It’s always interesting to see things from a different perspective, and learning more about what insights and advice I can provide that will really make the difference for you and your business, so I have loved hearing from you.
You’ve asked some amazing questions!
In this Week's Episode... In this episode, I answer these questions from listeners.
1) Have you ever struggled with valuing your expertise? If you have, what was the one thing that helped you to overcome it? Leslie Martinez, LM Virtual Services & The Business Mechanic
www.LMVirtualServices.com
2) What role has intuition played in making difficult decisions in your business?
Judit Csapo, Personal Cancer Coach
www.juditcsapo.com
3) Melitta, we know your niche is helping female entrepreneurs. But is there anything in particular you found challenging when working with women? Thank you!
Olga Morton, Menopause with (Life)Style
www.drolgamorton.com
4) What wisdom could you offer to those who are also juggling multiple roles and responsibilities and be successful?
Mary Vaz, Anti-Burnout Coach
https://www.maryvazcoaching.com
5) If you were starting your network from scratch today, what would you do?
Catherine Smith, Health Coach
http://thehealthcoachingcabin.co.uk
6) How can find the right business coach?
Nia Campbell, student
Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.
Join the Dream Clients Club here (free)
And don't miss my Free 4-Days Magnetic Message Challenge starting 22 April
About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta's story here.
Connect with Melitta Website Facebook Linkedin Twitter YouTube
Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs.
You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!
> The Dream Clients Club -
#200: Discovering the real Melitta Campbell, behind the Podcast, Business Coaching and Books
Welcome to the Art of Value Whispering podcast
Today, I can't beleive it, but it's our 200th episode!
So I have handed over the show to my good friend, journalist and entrepreneur, Monica Antohi. She is going to flip the script and interview me
In this special length episode, Monica explores the life and business experiences that have resulted in 'Melitta Campbell, The Value Whisperer', that you know as the host of this show, founder of the Dream Clients Club and Value Whispering Blueprint, and author of A Shy Girl's Guide to Networking.
She also looks into what is coming next ... could there be an exclusive alpine business retreat on the way?
"When it comes to marketing, once you know your True Value, it doesn't matter if you're an introvert or extrovert. Because your message is so authentic and so grounded in your vision and who you are, you can talk about it to anybody with ease and confidence.” - Melitta Campbell
In this episode, you will discover:
Melitta, the two times teenage entrepreneur. The mentors who helped shape my thinking and gave me courage. Why a struggle between a love of art and business attracted a unique opportunity that changed my life and still impacts my approach today. Why I failed in my first business and what that taught me. My journey to master Networking and why it became a best-selling book. How my Marketing Message Matrix and Value Whispering Blueprint were formed. What lies ahead as the Art of Value Whispering takes flight in 2024.
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Join the Magnetic Messages Challenge: Starts 22 April Coaches, Consultants and Freelancers - are you ready to attract more dream clients with messages that feel aligned with you and your values?
In the free 4-day Magnetic Messages Challenge you'll do this and so much more!
Over 4-days you'll learn exactly how to:
⭐ Communicate Your True Value
🚀 Attract Your Dream Clients with Messages that resonate deeply
📖 Create Connection with the power of Storytelling
💡 Get Consistent with an easy to manage Content Plan
With three decades of marketing and communication experience, throughout the challenge I'll also share practical advice, secret shortcuts and expert feedback. You'll come away feeling confident about how to create messages that attract your dream clients and help you sell without 'selling'.
Challenge starts Monday 22 April 2024!
You can learn more and register for this free 4-day challenge here >
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ABOUT YOUR PODCAST HOST: MELITTA CAMPBELL
Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.
She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice, you can create a powerful impact.
Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.
Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.
Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.
You can learn more about Melitta via: www.melittacampbell.com
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Join the Dream Clients Club
Come and join like-minded women in the FREE o
Customer Reviews
Great tips & education
Such a great show helping women on their entrepreneurial journey! There’s nothing better than learning from others who have already traveled the path you are currently on!
So helpful!
I love the solid and sensible business growth advice!
Melitta is so insiteful
I recently listened to her episode 150 (congrats) on what she has learned from running a podcast and advice for people wanting to start their own and also how to be a better guest. She has a pleasant voice and brings a lot of value to her listeners. Can’t wait to hear more