167 episodes

Podcast by TheDrum

The Drum Arms Podcast TheDrum

    • Business
    • 4.0 • 1 Rating

Podcast by TheDrum

    What is the future of health marketing?

    What is the future of health marketing?

    In this episode, McCann Worldgroup's ECD Gary Swimer takes us through his personal journey through the health marketing industry, in addition to asking what the current status of the market is, and how it varies by geography.

    • 31 min
    Keeping the Spark: Going from small-to-mid without losing the vision

    Keeping the Spark: Going from small-to-mid without losing the vision

    In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work.

    • 28 min
    The Future of TV: Part Two

    The Future of TV: Part Two

    We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of television. We discuss the vast range of choice audiences have in terms of video content, platforms, and even how they choose to pay.

    What happens when (and if) consumers get used to subscription-first television - is there room for ad-supported interruptive television content? Where will investment come from and will there be room for challenger platforms among the giants of Netflix, Disney+ and Prime Video?

    • 29 min
    The Future of TV: Part One

    The Future of TV: Part One

    Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a vast array of platforms and channels delivering more choice of shortform and longform content than ever before. The line between film and TV is also blurring, and even the most staid and traditional broadcaster is experimenting with new forms of video to appeal to younger audiences.

    • 41 min
    The Future of Live Events: The Impossible Normal

    The Future of Live Events: The Impossible Normal

    Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma Bartholomew, who sits on the advisory board for Paradise, to tell us about why ‘hybrid’ events have become the great hope of the industry over the next few years.

    Then, Neil Mason, executive creative director for INVNT, tells us about why some of the challenges around hybrid events are no different from those around more traditional formats, but how tech like VR and AR are accelerating those opportunities.

    • 35 min
    The Future of Live Events: Hybrid Theory

    The Future of Live Events: Hybrid Theory

    In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event.

    https://verveliveagency.co.uk/
    https://lively.agency/

    • 32 min

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