The DTC Deep Dive Fraggell

Welcome to The DTC Deep Dive. For this episode, we are joined by both Claudia Laurie and Alex Craciun, Co-CEO and Co-founders of Prive, a service that sets up and manages subscription technology for brands to use. We’ll be going over how to build the perfect subscription model, and how to avoid the pitfalls that many brands fall into when going down the subscription route.




Why does Prive exist? How do they do things to help brands?
What makes a good subscription service, in both execution and technology?
On the best, and worst subscription experiences.
On the friction points of implementing a subscription service.
An explanation of review mining and how it can grow your brand.
The two main reasons for customers canceling subscriptions.
Which brand has the best subscription model?



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Welcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on.




On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table.
On the importance of reviews and how a lot of brands overlook this.
On ‘too good to be true reviews and panic around getting a 1-star review.
The psychology of customers leaving reviews.
An explanation of review mining and how it can grow your brand.
Why you should analyze your competitor’s reviews.
On curating your reviews.
How to place reviews on your product page.
Pros and cons of the different review sites.
On multi-media reviews and how to curate them.



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Welcome to the dtc deep dive. Today we speak with Siân Rigby,  Director of Growth at Kosas, a clean makeup and skincare brand. In this episode, we go over brand strategy from the perspective of a beauty brand, which means diving deep into influencer marketing, TikTok vs. Instagram and what to look for in a head of growth.


On Kosas and Siân’s role as Director of Growth
On Siân’s reflections on working as a freelancer vs. an agency vs. a brand.
On what brands need to look for when hiring agencies.
On Kosas’ ‘north star’ brand strategy and Q4 prep.
On which platforms do the best for makeup brands.
On Kosas’ organic strategy vs. paid.
On UGC ads, and experimenting with other types of content.
On BeReal and Kosas’ product launch on the platform.



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Welcome to the DTC deep dive. Today we’re joined by Juliana Casale, Head of Brand & Community at Wonderment, an order tracking service that helps improve retention and increase upsells. In this episode, we go into detail about post-purchase, and how to give your customers the best possible experience after placing their order.




About Wonderment and how they help in Post-Purchase.
Why Post-Purchase is so important, yet so overlooked by a lot of brands.
On packaging experiences for customers receiving their product.
Important things for brands to do to improve the Post-Purchase experience.
On tracking pages, and how they are now a new marketing space for content.
On customer communities being built through Post-Purchase.
On the impact post-purchase has on repeat business.
Building trust through doing certain actions.
The best brand strategies for Post-Purchase.



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Welcome to the dtc deep dive. Today we’re speaking with Olly Hudson, co-founder of For You Advertising, a DTC growth agency that specializes in TikTok.  We discuss tips and tricks for doing well on TikTok, reasons for the platform’s success in the past few years and what kind of creative works the best.




Why TikTok Paid became one of the biggest channels around, and how the Pandemic helped this.
Why TikTok is succeeding for Ecom brands where Facebook is failing in some areas.
On Paid versus Organic content on TikTok.
Which brand types are the most suited for TikTok.
On the issues, TikTok has with dropshippers and scammers.
Which content type does the best on TikTok.
How to avoid making ‘annoying’ ads on TikTok, and combating frequency.
On how much content is needed to get good results.
Targeting on Tiktok.
The ‘secret sauce for TikTok success.
Advice for brands going into Q4.



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Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative.




Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative.
Charlies says that his biggest venture at present is to build a school that teaches people how to be better media buyers, and that they need to understand Facebook.
On the argument that ‘Facebook ads is dead,’ Charles pushes back on this, ‘it’s a fallacy.’ Facebook is a tool to be used in the right way. And that people are interpreting data that suggests Facebook’s decline, in the wrong way.
On Tech. ‘Audiences have been dead since 2018.’ Facebook is now showing people what they want to see dynamically like Google does.
On creative, and how important it is: 75% of where the eyeballs goes is on the image/video. 10% of the eyeball goes to the video/image title. Copywriters are at a disadvantage when compared to creative.
On Black Friday: getting good ROAS isn’t the same as being a business success.  E-com businesses don’t have to worry about it, because they don’t have to play the retail game. E-com businesses should focus on the upsell instead.



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