The Due Dilly Podcast

Due Dilly Advisory
  • 5.0 (6)
  • ENTREPRENEURSHIP

Hosts Jonathan Jackson and Carl Joseph-Black breakdown structures, new markets, to help you know what's happening, and what might come next. Unpacking the mechanics of business moves that shape industries and environments. Deeply researched and culturally attuned insights you can use The money is always talking. We help you listen.

Episodes

  1. The 100% Open Rate Business

    4D AGO

    The 100% Open Rate Business

    If you're a beauty brand who wants to expand your market to the UK, but aren't sure what to do? You have two options: 1. Hire a market research firm,  engage sentiment analysis, find consultants, do market sizing, look for retail partners/relationships. Or..2. Call Jamelia Donaldson. This is a conversation about how you build a business solving a problem for yourself, and others, and build it to scale.   Treasure Tress is the #1 destination  for beauty brands looking to expand into the UK and beyond, and has a thriving community who is eager for products, experiences, and clarity. People actually care.  Jamelia tells us how she built Treasure Tress to be both a market expansion leader and a trusted product enabler for audiences, and how that is  leading to her expanding into new markets, and disrupting the status quo. The discussion delves into the critical role of visibility and trust in the beauty sector, the strategic use of data to demonstrate market viability, and the innovative initiatives like the "For Dads Who Can't Braid" series. You'll learn: How to make IP that shifts market sentiment and understanding How community lets you test and iterate in real time How to use physical products to scale advice and insights Navigating different markets with clarity and courage Navigating market changes, and staying close to the consumerWe hope you enjoy it.  Where to Find Jamelia Instagram: https://www.instagram.com/jameliaisobsessed/LinkedIn: linkedin.com/in/jameliaisobsessedTreasure Tress: https://www.treasuretress.co.uk/ (00:00) - Chapter 1 (00:00) - Introduction to Treasure Tress and Jamelia Donaldson (01:39) - The Journey of Building Treasure Tress (07:23) - The Role of Treasure Tress in the Beauty Market (12:34) - Addressing Counterfeit Products and Consumer Trust (16:45) - The Importance of Data and Market Research (20:57) - Intersection of Black Hair and Fitness (26:50) - The Necessity of Visibility in Business (32:18) - Treasure Tress as an Infrastructure Company (32:58) - Navigating Supply and Demand in Beauty (36:00) - Empowering Dads: The Art of Hair Braiding (39:47) - Innovative Advent Calendars for Hair Care (51:01) - Celebrating a Decade of Resilience in Business

    57 min

  2. NOV 18

    How Creators Became The Distribution Engine for Beauty

    Beauty is where culture, commerce, and creators sharpen each other. This episode exposes the real machinery behind a $677B industry that has quietly set the playbook for every modern creator-driven business. We map how influence becomes product, how product becomes identity, and why beauty remains the most unforgiving but highest-leverage market for operators who understand attention, community, and trust. Things you’ll learn: Why beauty is the clearest model of creator-led distribution—moving more product, shifting more culture, and building more community than any other consumer category. Sellers who move markets, makers who build brands, tastemakers who set cultural tempo, and consumers who turn products into identity markers.How to dominate a market: How Fenty redefined inclusivity as strategy; how Rhode sold discipline, not volume; how Prose built a personalization engine with venture-grade infrastructure.The rise of expert channels: Dermatologists, pharmacists, estheticians, and trainers transforming medical credibility into a new layer of creator trust.Retail’s pivot: Why Sephora treats creators as its real storefronts and why brands now need long-term creator ecosystems, not one-off influencer posts.The operator’s lesson: Beauty punishes sloppiness—product, supply chain, fulfillment, audience relationship, and storytelling must be flawless. The upside: beauty teaches you the exact skill stack required to run any modern consumer business at scale.We cover: (00:00) - If You Want to Make Real Money, Study The Beauty Industry. (01:56) - How Big Is The Beauty Industry (06:01) - The Players (09:34) - Categories of Beauty (14:23) - Types of Beauty Businessess and Models (21:57) - The Supply Chain Game (30:50) - Inventory Management (34:06) - The 4 P's: Product, Price, Place & Position (41:04) - How Beauty Integrates with Creators (43:42) - The Genius of Jackie Aina (50:34) - The Rise of the 'Expert' Creator (53:47) - The Tastemaker: Jay Tibbits (58:10) - A New Yorker w/ Influence: Kelly Augustine (01:00:29) - Sephora's Long Game (01:06:25) - Investing in Real Influence (01:07:41) - Having Influence vs. Being an Influencer (01:09:42) - Key Lessons for Founders (01:12:50) - Credits and Outro Relevant Links Jay Tibbits - https://www.instagram.com/jaytibbitts/ McKinsey State of Beauty Report, 2025 - https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-beautyJackie Aina - More than a woman Tutorial Kelly Augustine - https://www.kellyaugustine.com/ 00:46:44 - More Than A Woman More Information on Due Dilly: Sign up for our newsletter: Duethedilly.com Our open bibliography: https://dub.sh/DDSources  Instagram: https://www.instagram.com/duedillypod/Youtube : https://ggl.link/DueDillyYTSpotify: https://spti.fi/DueDilly

    1h 14m

  3. NOV 4

    How Events Become Big Businesses (and how to build your own)

    Convenings and events are some of the most investible, profitable, and scalable ventures in the market right now. They are also still some of the most misunderstood This episode will help explain why, and where the opportunities are for you to build with people in mind.  Jonathan opens up about the early start of AfroTech, and how it set a new standard for how and what convening can look and feel like. If you're building with people in mind, this episode is for you. Things you'll learn:  Convening vs. event: Convenings are consistent, purpose‑driven gatherings that build trust and culture; events can be ad hoc one‑offs. Business mechanics: Revenue stacks include pay‑to‑speak/panel, sponsorship tiers, installs, VIP access, and licensing of IP; scarcity and signal value drive pricing. Deal flow dynamics: Convenings create concentrated access and relationship acceleration, where major deals close via serendipity and proximity, not boardrooms. Valuation at scale: Convenings are still underpriced culture assets; the Informa–Ascential acquisition shows how bundling marquee convenings compounds distribution and credibility.Creator leverage: Creators act as distribution networks—embedding with convenings or being integrated (e.g., ESPN with Katie Feeney)—bridging new audiences and monetizing access.We cover: (00:00) - Introduction to Convenings and Events (01:48) - Events vs. Convenings (06:38) - The Evolution of AfroTech (13:10) - Types of Convenings: Tone Setters and Industry Standards (23:38) - Deep Community Strategy (25:44) - The Business Model of Convenings (28:06) - Informa and Convenining Valuations (34:18) -   Friction creates Freedom (38:33) - Concentrated Access and Relationship Acceleration (41:08) -   Design and Experience Architecture (46:43) - Networks Are Betting On Creators (50:31) - The Informa Acquisition and Valuation of Convenings (53:28) -  Creators as Distribution Networks (56:30) - The Power of Friction and Premium Experiences Key Sources: At Cannes Lions, everyone is selling your attention - https://www.axios.com/2025/06/Anima Iris Yacht - https://noblesse.yachts/anima-maris More Information on Due Dilly: Our open bibliography: https://dub.sh/DDSources Instagram: https://www.instagram.com/duedillypod/Youtube : https://ggl.link/DueDillyYTSpotify: https://spti.fi/DueDilly podscan_tFw04zhlc1TDWzSMBs74JleMKX4JcHov

    1 hr

  4. OCT 20

    IP over Everything: How Artists Can Grow and Protect Their Work

    This week we're  unpacking how artists and creatives into protected assets—and protected assets into scalable businesses.Carl digs into what  IP really is (copyrights, trademarks, patents), how to shield it with the right entities and licensing, and smart ways to fund projects with GP/LP structures so you keep control while partnering with brands and investors. If you make things, this episode shows you how to own them—and how to build with them. Carl also explores a brand new kind of structure that could revolutionize how creates and capital interact.   Things you'll learn:  Core IP mechanics: What IP is (copyright, trademark, patent), why it’s “property,” and how value accrues through novelty, story, and use. Protection and structure: How to shield IP with entities, holdco vs. operating co, and license your name/image/works  to isolate liability and keep control. Transacting models: How creators can fund and monetize via Limited Partners (GP/LP structures), We cover: (00:00) - The Artist & The Corporation (01:06) - What is Intellectual Property (IP)? (01:07) - Introduction to Intellectual Property (03:12) - Types of IP and Ownership (07:54) - Protecting Your IP (07:54) - How to Protect Your IP (11:32) - Transacting with IP: The Artist Example (17:18) - The Limited Partnership Model for Creators (19:44) - Project-Based IP Structures (25:05) - LLCs vs Limited Partnerships (26:46) - C Corporations and Scaling IP (30:05) - Why the LP Model Benefits Brands and Creators (41:08) - Emerging Models: Public Benefit Corporations (43:29) - The Artist Corporation (A Corp) (55:42) - The Future of Creator Economy and IP (57:47) - The Value of Legal Structure for Creators (59:16) - The Value of Legal Counsel (01:04:17) - Credits and Outro Key References:A New Era of Creativity - https://youtu.be/cAxpMGIN9io Artist Corporations - https://www.artistcorporations.com/ More Information on Due Dilly: Our open bibliography: https://dub.sh/DDSources   Instagram: https://www.instagram.com/duedillypod/Youtube : https://ggl.link/DueDillyYTSpotify: https://spti.fi/DueDilly

    1h 5m

  5. OCT 6

    Why Creators Are Worth Billions

    Everyone is talking about the 'creator economy'. But what does it mean? What makes a "creator" a "creator"? And why is Wall Street pumping billions into it? In this episode, (and this season)  we are focused on unpacking what the creator economy is,   how is it is being value, what is underpinning it, and how creators are starting to take on investment  If you're a creator yourself, work in media, entertainment, or finance, this is for you. Things You'll Learn:  Why (and how) money is flowing into creators and tools they use How ownership of the full value chain flips leverage How creators are becoming investible (and why that matters)In this episode, we cover: (00:00) - Introduction to Due Dilly (00:31) - What is the Creator Economy? (03:55) - Goldman Sachs Report: The $500B Creator Economy (08:50) - The Shift from Traditional Intermediaries (13:31) - How Creators Own the Entire Value Chain (17:22) - The Future of Angel Investing in Creators (18:48) - Where the Money is Coming From (19:23) - Slow Ventures: Investing Directly in Creators (20:31) - Case Study: Jonathan Katz Moses - Woodworking Empire (23:07) - Building Your Own Mini Home Depot (23:57) - VCs Investing in Creator Infrastructure (28:05) - The Scale of Capital Deployment (29:16) - Leveraging Multiple Platforms (32:51) - Private Equity Enters the Creator Economy (36:37) - Understanding Different Investment Perspectives (38:07) - Thinking Like a Company, Not Just Talent (41:05) - YouTube's Dominance: 13% of All TV Consumption (44:01) - Case Study: Zach Bia and Field Trip Records (47:20) - Closing Thoughts: Follow the Money Key References: Goldman Sachs report: https://creatorswithinfluence.com/wp-content/uploads/2025/04/Goldman-Sachs-Global-Investment-Research-Creator-Economy-Framing-Market-Opportunity-Download-Report-March-26-2025.pdf Doug Shapiro: https://dougshapiro.substack.com/p/tectonic-trends-in-media Mary Meeker Internet Trends https://www.bondcap.com/#specialreports Slow Ventures Investment https://slowupload.beehiiv.com/p/our-first-creator-fund-investment-jonathan-katz-moses Extensive linked references: https://dub.sh/DDSources  Follow Due Dilly on Instagram: https://www.instagram.com/duedillypod/ Subscribe to Due Dilly on Youtube: https://ggl.link/DueDillyYT The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

    48 min
  • 5 Episodes

5
out of 5
6 Ratings

About

Hosts Jonathan Jackson and Carl Joseph-Black breakdown structures, new markets, to help you know what's happening, and what might come next. Unpacking the mechanics of business moves that shape industries and environments. Deeply researched and culturally attuned insights you can use The money is always talking. We help you listen.

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    Due Dilly Advisory
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    © 2025 Dilly Advisory