8 episodes

The Duke MBA Marketing Conference brings innovative and successful leaders in the field of marketing to Duke University's Fuqua School of Business to share their insights. The conference also features the real-world, breakthrough research conducted by the Fuqua marketing faculty. Overall, the conference is designed to enhance the knowledge and skills of both students and professionals.

The Duke MBA Marketing Experience - 2006 Duke University

    • Business
    • 2.7 • 13 Ratings

The Duke MBA Marketing Conference brings innovative and successful leaders in the field of marketing to Duke University's Fuqua School of Business to share their insights. The conference also features the real-world, breakthrough research conducted by the Fuqua marketing faculty. Overall, the conference is designed to enhance the knowledge and skills of both students and professionals.

    • video
    From Familiar to Favorite in Fourty-Four Seconds

    From Familiar to Favorite in Fourty-Four Seconds

    • 1 hr
    • video
    From Familiar to Favorite in Fourty-Four Seconds

    From Familiar to Favorite in Fourty-Four Seconds

    • 1 hr
    • video
    Predicting Consumers' Adoption and Use of New Communication and Entertainment Technologies

    Predicting Consumers' Adoption and Use of New Communication and Entertainment Technologies

    • 1 hr
    • video
    Predicting Consumers' Adoption and Use of New Communication and Entertainment Technologies

    Predicting Consumers' Adoption and Use of New Communication and Entertainment Technologies

    • 1 hr
    • video
    You Can't Always Get What You Want: Consumer Response to Product Unavailability

    You Can't Always Get What You Want: Consumer Response to Product Unavailability

    • 56 min
    • video
    You Can't Always Get What You Want: Consumer Response to Product Unavailability

    You Can't Always Get What You Want: Consumer Response to Product Unavailability

    • 56 min

Customer Reviews

2.7 out of 5
13 Ratings

13 Ratings

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