151 episodes

The Ecommerce Coffee Break Podcast is a top-rated marketing podcast for Shopify merchants and business owners looking to grow their online stores. If you want to improve your marketing skills, boost conversions, and increase revenue, this is the podcast you want. Voted as a Top 20 Shopify Podcast on Feedspot. This show will provide answers to questions like: How to grow my Shopify store? How do I market my Shopify store? How to do Shopify marketing? How do I get traffic to my Shopify store? How do I increase conversions? Each week you get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify. The topics we cover include the best Shopify Apps & Themes, Shopify Best Practices, Ecommerce Marketing Automation, Conversion Rate Optimization (CRO), Paid Advertising (Meta & Google ads), as well as social media marketing and entrepreneurship. Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google. If you're interested in being a featured guest on the show, email claus@clauslauter.com to get on the waitlist. Find out more at clauslauter.com - Subscribe today so you don't miss an episode!

The Ecommerce Coffee Break: A Shopify Growth Podcast Claus Lauter: Ecommerce Podcast Host | Shopify Partner | Marketing Optimizer

    • Business
    • 5.0 • 8 Ratings

The Ecommerce Coffee Break Podcast is a top-rated marketing podcast for Shopify merchants and business owners looking to grow their online stores. If you want to improve your marketing skills, boost conversions, and increase revenue, this is the podcast you want. Voted as a Top 20 Shopify Podcast on Feedspot. This show will provide answers to questions like: How to grow my Shopify store? How do I market my Shopify store? How to do Shopify marketing? How do I get traffic to my Shopify store? How do I increase conversions? Each week you get actionable advice, and strategies, and hear from special guests talking about various topics on how to run a profitable business on Shopify. The topics we cover include the best Shopify Apps & Themes, Shopify Best Practices, Ecommerce Marketing Automation, Conversion Rate Optimization (CRO), Paid Advertising (Meta & Google ads), as well as social media marketing and entrepreneurship. Learn how to survive in the fast-changing eCommerce world with your host Claus Lauter and get eCommerce business advice you can’t find on Google. If you're interested in being a featured guest on the show, email claus@clauslauter.com to get on the waitlist. Find out more at clauslauter.com - Subscribe today so you don't miss an episode!

    #146: Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy

    #146: Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy

    This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands.

    On the Show Today You’ll Learn:
    The influence of Google Ads on small-to-medium businessesSteps to easily enter the world of paid advertisingThe various options offered by Google to target the right audienceThe timeline for algorithm optimization and results-based testingThe relative strength of Google in comparison to other advertising platformsAndy Janaitis, founder of PPC Pitbulls, helps build authentic customer relationships and increase sales through ecommerce marketing. He uses data-driven strategies in Google Ads to drive results. With a focus on understanding clients' businesses, Andy believes in keeping marketing simple, making decisions with data, and pivoting to success. Get started on your digital marketing journey with a free strategy session at ppcpitbulls.com.

    Links & Resources

    Website: https://ppcpitbulls.com/
    LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/
    YouTube: https://www.youtube.com/channel/UCNAmAY0uHbCvhmtw5wvIBWQ

    Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l76Yqo

    Episode Sponsor

    Today’s episode is made possible by our friends at AccessiCart.
    AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

    Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

    AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

    Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".


    Subscribe & Listen Everywhere:
    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
    By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

    • 22 min
    #145: The Future Of Online Consignment

    #145: The Future Of Online Consignment

    This episode of the Ecommerce Coffee Break Podcast features a conversation with Jon Staab, CEO of consigncloud.com and we discuss the future of online consignment.

    On the Show Today You’ll Learn:
    How does consignment work, and how does it interact with e-commerce? What are the unique challenges of a consignment store?Processes involved in consignmentConsignment and Shopify: how do you connect them?Jon is a software developer-turned-CEO of a small company in northern Idaho producing cloud software to help consignment and resale shops succeed. Although he began as a software developer, the last seven years of serving resale shops and growing his business have taught him a thing or two about the impact software can have on the real world.

    Links & Resources

    Website: https://www.consigncloud.com/
    LinkedIn: https://www.linkedin.com/company/consigncloud/
    Facebook: https://www.facebook.com/ConsignCloud
    Instagram: https://www.instagram.com/consigncloud/

    Get access to more free resources by visiting the podcast episode page at http://bit.ly/3HJuTER


    Episode Sponsor

    Today’s episode is made possible by our friends at AccessiCart.
    AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

    Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

    AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

    Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".


    Subscribe & Listen Everywhere:
    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
    By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

    • 22 min
    #144: Shopify Apps Are Harming Your Page Speed

    #144: Shopify Apps Are Harming Your Page Speed

    In this episode of the Ecommerce Coffee Break Podcast, I speak with William Belk, a seasoned software and product designer/developer with 20 years of experience. We discuss the topic of speed optimization for Shopify websites and delve deeper into ways to improve site speed and what factors are important to consider.

    On the Show Today You’ll Learn:
    How important is the page speed of a website?How Shopify is handling page speed.Can Shopify apps kill your store? Here's how & why. What you should do before hiring a developer to optimize your website.William is the founder of pagedoctor.com and has released 5 apps on the Shopify app store since 2017. William helps with complex Shopify projects, web performance optimization, SEO strategy and improvement for Google Search, or Lean process improvement.

    Links & Resources

    Website: https://www.williambelk.com/
    Website: https://www.pagedoctor.com
    Shopify App store: https://apps.shopify.com/partners/william-belk
    LinkedIn: https://www.linkedin.com/in/williambelk/

    Episode Sponsor

    Today’s episode is made possible by our friends at BundleBuilder.
    With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!
    Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.
    Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.
    Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

    Subscribe & Listen Everywhere:
    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
    By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

    • 31 min
    #143: Making Websites Accessible for People with Disabilities: What you Need to Know

    #143: Making Websites Accessible for People with Disabilities: What you Need to Know

    This episode of the Ecommerce Coffee Break Podcast features a conversation with Bet Hannon, CEO & Founder of accessicart.com.

    Join us as we delve into the crucial topic of website accessibility for people with disabilities. We'll be exploring the key considerations and providing an overview of the laws and tools available to make sure everyone can access your website.

    On the Show Today You’ll Learn:
    How to make websites accessible for people with disabilitiesHow to optimize Shopify stores for accessibilityWebsite accessibility laws: what you need to knowExamples of accessibility toolsBet grew up in a retail family, learning to make change for customers at age 6 in her grandparent's corner grocery. She founded a digital services agency in 2008, and over the last five years, she and her team have increasingly specialized in website accessibility and eCommerce. They rebranded as AccessiCart last year, and they delight in helping merchants of all sizes find ways to make their websites work better for people with disabilities.

    Links & Resources

    Website: https://accessicart.com/
    Twitter: https://twitter.com/AccessiCart
    LinkedIn: https://www.linkedin.com/company/accessicart/


    Episode Sponsor

    Today’s episode is made possible by our friends at BundleBuilder.
    With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!
    Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.
    Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.
    Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

    Subscribe & Listen Everywhere:
    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
    By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

    • 26 min
    #142: Facebook Ad Troubles: Understanding The Drop And How To Fix It

    #142: Facebook Ad Troubles: Understanding The Drop And How To Fix It

    This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.

    On the Show Today You’ll Learn:
    How did Apple iOS 14.5 affect Facebook adsIs Facebook advertising still worth itHow to shift budgets in your ad campaignsWhat is an ads trading deskWhat is Optily's role in helping Shopify merchants with paid advertisingBrendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.
    Links & Resources

    Website: https://www.optily.com/
    Shopify App Store: https://apps.shopify.com/optily
    LinkedIn: https://www.linkedin.com/company/optily/


    Episode Sponsor

    Today’s episode is made possible by our friends at BundleBuilder.
    With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!
    Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.
    Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.
    Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

    Subscribe & Listen Everywhere:
    Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
    By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee hereSupport the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

    • 26 min
    The Ecommerce Coffee Break: A Shopify Growth Podcast

    The Ecommerce Coffee Break: A Shopify Growth Podcast

    The Ecommerce Coffee Break: A Shopify Growth Podcast

    The podcast you need if you want to improve your marketing skills, boost conversions, and increase revenue.

    Each week you get actionable advice, and strategies, and hear from world-class experts and special guests talking about various topics on how to run a profitable business on Shopify.

    The topics we cover include the best Shopify Apps & Themes, Shopify Best Practices, Ecommerce Marketing Automation, Conversion Rate Optimization (CRO), Paid Advertising (Meta & Google ads), as well as social media marketing and entrepreneurship.

    Voted as Top 20 Shopify Podcast on Feedspot

    Listen in your favorite podcast app or directly in your browser at http://ecommercecoffeebreak.com/


    Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

    • 30 sec

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

baltimore A's ,

Packed with insights

Claus does a great job asking the right questions to get to simple, actionable insights for Shopify store owners. Taken as a whole, this podcast really covers just about everything you could need to be successful in e-commerce.

Mxsandy12 ,

Marketing gold!

A must for all e-commerce folks!

charlesgodwin79 ,

OMG BEST AWESOME PODCAST!

Favorite podcast!

Top Podcasts In Business

Erika Kullberg
Ramsey Network
Freakonomics Network & Zachary Crockett
NPR
Jocko DEFCOR Network
Guy Raz | Wondery

You Might Also Like

Winning With Shopify
Scott Austin
Kurt Elster, Paul Reda
Vox Media Podcast Network
Jason Calacanis
The Ringer