325 episodes
Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands This show helps you become a smarter Shopify store owner. We talk sales, digital marketing, technology, and entrepreneurship. Perfect for everyone who sells online.
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5.0 • 19 Ratings
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The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify. You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, AI, and entrepreneurship. Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. With 300+ episodes, you're sure to find something that will help you grow your business faster. Short episodes, ideal for listening on the go. Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Join over 22,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem. New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it. For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/ Subscribe to our free weekly ecom news summary: https://newsletter.ecommercecoffeebreak.com/
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Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic downturn and its impact on DTC brands (#302)
In this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com.
Topics discussed in this episode:
How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketingImportance of segmenting your email list Case study: How email restructuring increased revenue for a children's toy brandEconomic downturn and its impact on DTC brands And more
Links & Resources
Website: https://aspektagency.com/
LinkedIn: https://www.linkedin.com/in/nikita-v/
X/Twitter: https://twitter.com/nikitavakhrushv
Instagram: https://instagram.com/nikitavakhrushv
Get access to more free resources by visiting the podcast episode page at
t.ly/dLGLc
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences
This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.
Topics discussed in this episode:
What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the online shopping experienceHow does real-time offer personalization impact online shop engagement
Links & Resources
Website: https://www.bloomreach.com/
LinkedIn: https://www.linkedin.com/in/aelam/
Twitter: https://twitter.com/amandajelam
Get access to more free resources by visiting the podcast episode page at
t.ly/fAzCV
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer Service, Unlocking Growth in European Ecommerce (
In this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com
Topics discussed in this episode:
What hurdles do US ecommerce firms encounter when entering EuropeWhy handling European language and culture in customer service is crucialWhat rules must US businesses follow before selling in EuropeWhat industries or niches are currently thriving in European ecommerce
Links & Resources
Website: https://www.salesupply.com/expandingtoeurope/
LinkedIn: https://www.linkedin.com/in/bj%C3%B6rn-van-brakel-msc-3b3411111/
Get access to more free resources by visiting the podcast episode page at
t.ly/nKykc
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products, Step-by-step Process of Sourcing from China
In this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com.
Topics discussed in this episode:
How can merchants check if there's enough demand for their product What mistakes do new online sellers make when sourcing productsHow can ecommerce owners avoid scams when sourcing internationally How inspecting products before paying suppliers helps reduce risks
Links & Resources
Website: https://atozformula.com/
LinkedIn: https://www.linkedin.com/in/brendan-elias-37a3b622/
Facebook: https://www.facebook.com/atozformula
Twitter: https://twitter.com/brendanisonline
Get access to more free resources by visiting the podcast episode page at
t.ly/P2LHx
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
From Zero to 300 Episodes - Channel & Life Update
In this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners.
Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans.
Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes.
Topics discussed in this episode:
How AI tools enhances reach and efficiency of content creation for a podcastClaus invites questions for a listener Q&A sessionImproving presence on YouTubeWhy the weekly newsletter, curated from 50 sources, is a valuable resource for viewers and listeners.
Links & Resources
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/
Get access to more free resources by visiting the podcast episode page at
https://t.ly/qqAzq
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com -
Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#2
In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.
Topics discussed in this episode:
The Importance of Brand Protection in a Competitive MarketHow Strong Trademarks Increase Business ValueWhy Trademark Protection is Essential for Online StartupsWhen to Trademark Your Business Name
Links & Resources
Website: https://laredo-branding.com/en/about-guido-laredo/
LinkedIn: https://www.linkedin.com/in/guidolaredo/
Get access to more free resources by visiting the podcast episode page at
t.ly/NJ8JX
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Customer Reviews
A great show for ecomm brands!
Claus’ podcast is a great way to stay on top of the latest trends and tools in e-commerce. Big fan!
Love this podcast
Really enjoy Claus’s interview style and the whole concept of the pod, great of a coffee break :)
Tons of useful tips
As a Shopify designer who also runs her own store, I get a lot of useful tips from this show. Highly recommend!