Welcome to The Ecommerce Insights Show, brought to you by The Good!
This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.
Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.
Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.
Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!
We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…
Revisiting And Refreshing Our Company Values - Jon MacDonald and Natalie Thomas
In this week's bonus episode, Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy, join us once again to talk about the process of evaluating and re-structuring the core values at The Good using the EOS (Entrepreneurial Operating System).
How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai
In this episode, we talk to Nicole Baqai, a Strategic Partnerships Manager at Gorgias. She shares how to streamline your customer support to create a better relationship with customers.
The Power of Email Automation (And Personalization) - Lexie Bennet
In this episode, we talk to Lexie Bennet, an independent consultant helping ecommerce brands make email their most effective revenue stream. She talks about her specialization - assisting brands to create and optimize automated workflows and lifecycle emails.
Creating a Work Environment for Success - Q&A with Jon MacDonald and Natalie Thomas
In this episode, we talk to Jon MacDonald, Founder and CEO of The Good and Natalie Thomas, our Director for CRO and UX Strategy. This week is a special Q&A episode where we answer some questions about ecommerce, CRO, working remotely and agency life at The Good.
The Power of Social Proof and Data-Driven Decisions - Kate Cannova
In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate shares about navigating the challenges brought on by the pandemic, the importance of data-driven decisions, and the power of social proof.
Effective Email Marketing for Abandoned Cart Recovery - Dave Rodenbaugh
In the episode, we talk to Dave Rodenbaugh, the founder of Recapture.io, a marketing platform that caters in-house marketing teams. Today, he shares best practices in email marketing and improving abandoned cart recovery.
Bite Sized Nuggets of Advanced eCommerce Insights
If a 4 hour Joe Rogan deep dive is not in the cards for your commute, I recommend The Good's Insights show--experts at conversion rate optimization, they get into the nitty gritty in ecommerce related topics that will only resonate for those deep in the trenches looking for insights from those who have "skin in the game". a great new pod to subscribe to!