Welcome to The Ecommerce Insights Show, brought to you by The Good!
This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.
Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.
Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.
Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!
We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…
Writing Product Page Copy That Converts - Rishi Rawat (Frictionless Commerce)
In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days.
Insight: The Danger Of Handling "Quick Fixes" Yourself
Jon MacDonald, our CEO, talks about the downside of "do it yourself" conversion optimization and why this is one case where it's almost always better to consult with an expert before trying to tackle problems on your own.
Insight: How To Write Product Descriptions That Sell
Jon MacDonald, our CEO, shares why your product descriptions are one of the highest value, lowest investment conversion optimizations out there, and what you need to do to get yours dialed in.
Attracting New Customers Through Content Marketing – Kaleigh Moore
In this episode, we talk to Kaleigh Moore, a content marketing consultant serving ecommerce brands and the software that powers them. She shares her best advice for investing in content marketing as a long-term customer acquisition channel.
Making Email Your Best Salesperson – Samar Owais
In this episode, we talk to Samar Owais, an email marketing strategist and copywriter specializing in ecommerce. She shares her best advice for making email marketing one of your highest-performing sales channels.
Insight: The Need For A Good Hypothesis (And How To Create One)
Jon MacDonald, our CEO, shares why having a solid hypothesis is a critical step to starting any conversion optimization effort and covers the three most important components of a good hypothesis.
Bite Sized Nuggets of Advanced eCommerce Insights
If a 4 hour Joe Rogan deep dive is not in the cards for your commute, I recommend The Good's Insights show--experts at conversion rate optimization, they get into the nitty gritty in ecommerce related topics that will only resonate for those deep in the trenches looking for insights from those who have "skin in the game". a great new pod to subscribe to!