The Ecommerce Insights Show

The Good
The Ecommerce Insights Show

Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same. Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week. Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more! We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…

  1. How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai

    11/17/2022

    How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai

    Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them. In this episode, you'll learn:  How to tailor customer support strategies based on your audienceWhy it is important to create a personalized experience for your customersHow other brands are using customer support as a differentiator vs as a tool just for handling ticketsHow to turn negative experiences into positive ones through great customer support setupIf you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you. Learn more and Nicole and her resources here: Connect with Nicole on LinkedInFollow Nicole on TwitterReach out to her via emailWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

    41 min
  2. The Power of Email Automation (And Personalization) - Lexie Bennet

    11/10/2022

    The Power of Email Automation (And Personalization) - Lexie Bennet

    Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content.  We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.  In this episode, you’ll also learn:  How post-flow and pop-up quizzes help with personalization and shipping concerns Why audits are important in correcting and optimizing automated flows and triggersWhy you need to dedicate time and effort to set up your automated flowsHow to do pop-ups correctly so they’re helpful instead of annoying  Learn more about Lexie and her resources here Connect with Lexie on LinkedInFollow Lexie on TwitterSay hello and reach out through her email   Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)  The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

    46 min
  3. Creating a Work Environment for Success - Q&A with Jon MacDonald and Natalie Thomas

    11/03/2022

    Creating a Work Environment for Success - Q&A with Jon MacDonald and Natalie Thomas

    In this special edition episode, we’re joined for a Q&A by The Good’s very own Jon MacDonald and Natalie Thomas. Our questions have been sent in by some of our followers, and we’re taking time to sit down and answer them.  We discuss the latest news and trends in ecommerce and CRO, what’s been working for us at The Good, and what the shift to working remotely has been like for us. This week’s episode also covers a lot about our experience over the years, the changes we’ve gone through and the leadership style at the company.  In this episode, you’ll learn things about:  What the current state of ecommerce looks like after the pandemicHow remote work is working for us   What automations have helped in improving our workflowsWhat marketing secrets are helping our blog rank well on Google Learn more about Jon and Natalie here Connect with Jon and Natalie on LinkedInFollow Jon on TwitterCheck out The Good’s blog  Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)  The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

    51 min
  4. The Power of Social Proof and Data-Driven Decisions - Kate Cannova

    10/27/2022

    The Power of Social Proof and Data-Driven Decisions - Kate Cannova

    In this episode, we talk to Kate Cannova, the Chief Business Officer at Wheelership. Kate is responsible for making sure WheelerShip achieves their goals of providing affordable and quality solutions to drivers that get them back on the road, fast.  We talk about the biggest challenges they’ve faced including how they navigated the lockdown and the supply chain issues caused by the pandemic. Kate also shares the importance of data and how it helps her team make the right business decisions.  In this episode, you'll learn about things like: How WheelerShip navigated the challenges brought on by the pandemicWhy data is crucial in decision-making and inventory managementHow to manage your products on different platforms or channels Why social proof works and how it can help when you have new customersSo, if you're interested in learning about data-driven decision-making, avoiding channel conflict, and the power of social proof when it comes to getting new customers to trust you, then this episode is for you.  Learn more and Kate and her resources here: Connect with Kate on LinkedInReach out to her via emailWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

    1h 2m
  5. Why Brands Should Invest In Content Marketing - Kameron Jenkins

    01/20/2022

    Why Brands Should Invest In Content Marketing - Kameron Jenkins

    In this episode of The Ecommerce Insights Show, we sit down with Kameron Jenkins, a digital marketer who specializes in content marketing and SEO. Kameron is currently the Content Lead at Shopify where she leads a team that focuses on audience growth and session growth on the plus and retail blogs. We talk about putting together content marketing strategies for ecommerce brands, how to build a team and everything else you need to get started with your own content marketing strategy. In this episode, you'll learn about: Team structure, roles and budget for content marketing strategyPrivacy concerns and cost per acquisition - investment in content marketingDistributing content efforts across TOFU/MOFU/BOFU for new brandsWriting articles that will rank and drive trafficMinimum viable SEO for startupsSo if you are interested in learning more about content marketing and SEO, then this episode is for you. Learn more about Kameron and her resources here: Visit the Shopify websiteListen to Kameron’s interview with Amanda NatividadFollow Kameron on TwitterConnect with Kameron on LinkedInWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

    54 min
  6. How To Scale Ecommerce Growth With SMS Marketing - Lisa Popovici

    01/13/2022

    How To Scale Ecommerce Growth With SMS Marketing - Lisa Popovici

    In this episode of The Ecommerce Insights Show, we sit down with Lisa Popovici. Lisa is a Med School graduate turned to tech and the Co-founder of Cartloop, a conversational SMS marketing app for ecommerce brands. We talk about the benefits of SMS marketing as a long term investment to improve customer experiences. In this episode, you'll learn about: The business value of real-time human interaction for a better customer experienceThe power of personalized cart recoveryCartloop as a relationship management tool for brandsTreating abandoned carts as an opportunity to understand shoppers intentCartloop client success stories and case studiesQualities of a great customer relationship agents and how to find oneSo if you are interested in learning more about driving revenue using real-time customer support for your brand with limited budget, then this episode is for you. Learn more about Lisa and her resources here: Visit the Cartloop websiteListen to The Growth Theory Podcast by CartloopTry the Cartloop SMS Marketing app for freeFollow Lisa on TwitterConnect with Lisa on LinkedInWant to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :) The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

    37 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same. Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week. Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more! We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…

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