Go behind the scenes as we interview successful founders and marketers to learn their best ecommerce growth strategies, and the ones that failed.
Fundraising For Your Brand & Telling Your Story—with Davina Kaonohi
Davina Kaonohi is a co-founder and CEO of Element Apothec, a CPG CBD brand with a powerful story.
In this episode:
The strategy behind raising 6+ figures from investorsHow your brand story plays into marketing and fundraisingTop mistakes made when launching the brand+ more!
**Disclosure: Dustin Lien made a small investment in Element Apothec in 2020.**
Finding the Best Tools & Apps For Your Ecommerce Store—with Derric Haynie
In this episode, we hear from Derric Haynie—the founder of Ecommercetech.io
If you've felt a little lost or confused about which apps and tools you should be using for your ecommerce store, then you're going to love this interview.
Successes, Failures, & Experiments After 1 Year of Founding OJOOK—with Youn Chang
In this episode, I sat down and talked with Youn Chang, the Founder and CEO of OJOOK—a clean, sustainable oral care brand.
We talk about how the brand made it into selling in Nordstrom in about 5 months, how the brand had a successful day 1 of launch revenue, and also how they've continued to experiment with different marketing strategies including SEO, collaborations, email marketing, and PR, and also some advice for early stage founders on hiring.
Branding, Copywriting, and A/B Testing for Growth—with Merrick Lozano
In this episode, I interviewed Merrick Lozano, who recently partnered with a brand to increase online revenue by over 500% year over year. We dive into branding, copywriting, A/B testing and more to get your ecommerce sales from underperforming to fast growth.
Influencer Marketing, Educational Content, & Disrupting the Market—with Marc Trevino
For this episode, I interviewed Marc Trevino, who is the head of marketing at Wholesome Meats.
We talked in depth about how they’re using influencer marketing and other partnerships to drive sales and word-of-mouth attention, along with how they balance their marketing efforts between educating their customers and making offers to get sales.
$500k+ First Year Ecommerce Store with Daniel DiPiazza, Strength of Seduction
Deep dive interview, complete with real numbers, talking about the marketing strategy and ups and downs of how Strength of Seduction grew their ecommerce sales to $500k+ in less than a year.