The Ecommerce Success Show The Ecommerce Success Show
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The Ecommerce Success Show is provided by EKM.com - the UK based online shop platform that evolves for you. In each episode, we'll be learning about different aspects of ecommerce, helping you to make your own online shop as successful as it can possibly be! You can find the notes from each episode at http://www.theecommercesuccessshow.co.uk
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Episode 10: How to set up your online shop to go on holiday
Everyone needs a holiday at some point, even if that just means taking a break from working to clear your head and enjoy yourself with friends and family for a couple of days. Once you’ve decided that you definitely need a holiday and when you want to take that break, your next step is planning how you plan to manage your online shop whilst you’re away.
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Episode 9: Why do I need an About Us page?
This is an essential part of your online shop as it gives your potential customers a bit of a backstory to how and when your brand was created. In this episode, I'll be talking about the different things you can add to this page to give it the greatest impact and encourage people to support your online shop.
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Episode 8: Why do I need a Contact Us page?
Contact Us pages are often the most visited pages of the entire website as new visitors are often curious about how they can contact the owners. Most Contact Us pages are the bare, basic contact details but often these don’t inspire customers to make contact; You need to make it easy for people to contact you with an inviting Contact Us page. The best Contact Us page makes it easy for visitors to contact the company - you - and provides links to a range of resources that the visitors might be looking for.
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Episode 7: How to run a successful sale on your online shop
If you’ve not run a sale on your online shop before, the success of your sale depends on the amount of planning involved in its conception and launch. Like the scouts say ‘perfect planning prevents poor performance’ so, in this episode, I’ll be taking you through the steps required to create a sale on your online shop from conception to completion.
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Episode 6: How do I increase Likes on my Facebook Page?
It is of course nice to have likes on your Facebook Page, but they’re not the be-all and end-all - what you really should be aiming for is engagement - that’s the number of people who follow your page but also interact with your content. That is way more valuable, both in terms of attracting new customers and encouraging existing customers to return to you time and time again.
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Episode 5: 10 Mistakes online shops make on Facebook Pages
When you've set up a Facebook Page to promote your online shop, the next step is to populate it with as much information as possible and provide a steady stream of content. In this episode, we're talking about common mistakes online shops make on Facebook Pages, and how to avoid them.